*bacardi brandvertising presentation abridged_allen_kay

Download *Bacardi brandvertising presentation abridged_allen_kay

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  1. 1. KOREY KAY & PARTNERS BACARDI BRANDVERTISING
  2. 2. 17 POSITIONING #1 PLEASURE
  3. 3. 18 Wing it.
  4. 4. Wing it. bacardi.com
  5. 5. Wing it. bacardi.com
  6. 6. Wing it. bacardi.com
  7. 7. 26 Truffauts pain suffuses his lesser films. Can we talk about something else? Wingit. bacardi.com
  8. 8. 36 Contains just enough coconut not to ruin your buzz. Wing it. bacardi.com
  9. 9. 38 Contains vitamin C, as if you could give a crap. bacardi.com Wing it.
  10. 10. 46 KOREY KAY & PARTNERS BACARDI WING IT SILVER DNA :30 Page 1 of 2 WE TO PAN ACROSS HIS STAFF. BOSS: Recently I came across some photographs in my in-box ... of one of my staffs bare buttocks ... sitting on a photograph of my face. Unfortunately for this person we have been able ... to retrieve from this phtograph of my face a DNA sample. A BOSS IS TALKING TO HIS STAFF.
  11. 11. 47 KOREY KAY & PARTNERS A VERY GUILTY YOUNG LADY WINCES. BACARDI WING IT SILVER DNA :30 Page 2 of 2 BOTTLE SUPER. You will all be asked to furnish a sample of your DNA. For those who refuse there will be consequences. CROWD YELLS:Gimme a Siver! Wing it.
  12. 12. POSITIONING #2 FREE SPIRIT 59
  13. 13. 60 Spread your wings.
  14. 14. 71 Spreadyourwings.bacardi.com
  15. 15. 72 Spreadyourwings.bacardi.com
  16. 16. 73 Spreadyourwings. bacardi.com
  17. 17. 80 Spread your wings. Freedom hasmany meanings Whats yours? bacardi.com
  18. 18. 82 Spread your wings. Freedom hasmany meanings Whats yours? bacardi.com
  19. 19. 83 Spread your wings. Freedom hasmany meanings Whats yours? bacardi.com
  20. 20. 84 bacardi.com Spreadyourwings. Big day. Very big day. Today is the day I walk into her office and tell her exactly what I think of her. She will fire me. Good. The severence can pay for the plane ticket to Yokohama.
  21. 21. 85 Spreadyourwings.bacardi.com I went to college for six years so I can sit outside some old dudes office and listen to him lie to his wife. He can have his office and big salary and size 44 waist. Ive got youth. You cant buy that.
  22. 22. 86 Spreadyourwings.bacardi.com My job sucks. My Job sucks. My job sucks...
  23. 23. 93 It bridges the span between burgers and sex quite nicely. bacardi.com Spread your wings.
  24. 24. 94 Lubricate your mind and your privates will follow. bacardi.com Spread your wings.
  25. 25. 148 Lets leave the spring water for the deers. Okay? bacardi.com Spread your wings.
  26. 26. 95 POSITIONING #3 DISCOVERY
  27. 27. 96 Go for it.
  28. 28. 101 Youhavebeen patheticlong enough. Goforit.
  29. 29. 102 Its time you gave a crap. Goforit.bacardi.com
  30. 30. 106 Booty requires some effort. Goforit. bacardi.com
  31. 31. 116 This should put the whole vanilla is boring thing to rest. bacardi.com Go for it.
  32. 32. 145 The human body requires 8 hours sleep. Ha, ha, ha! bacardi.com Spread your wings.
  33. 33. 95 POSITIONING #4 ALPHA GUYS
  34. 34. 128 Your feeling of superiority isnt a complex. Goforit. bacardi.com
  35. 35. 131 Dont shirk your duty as a trendsetter. Goforit. bacardi.com
  36. 36. 134 Rank has its privileges. Goforit. bacardi.com
  37. 37. 1
  38. 38. 2
  39. 39. 3
  40. 40. 5 MAXIMIZE YOUR ICON
  41. 41. 5 MASTER BRAND TEASERS
  42. 42. 21 Wing it. bacardi.com
  43. 43. 20 Wing it. bacardi.com
  44. 44. 24 Wing it. bacardi.com
  45. 45. 6 PACKAGING
  46. 46. BACARDI SUPERIOR
  47. 47. 12
  48. 48. 11
  49. 49. 13 Bacardi USA architecture today / current packaging anchor product line extensions sub-brands
  50. 50. 15 Bacardi USA architecture evolved / proposed packaging premium core anchor avors malt mixers
  51. 51. 149
  52. 52. 4
  53. 53. 156 This proposal is the intellectual property of The Advertising Company, Inc. and cannot be used in whole or in part without its written permission.