BABIES NEED MOM-MADE NOT MAN-MADE! A presentation by

Breastfeeding Promotion Network of India (2012)

What do you see ?

The Earth - Our Mother - is in crisis! It is a crisis caused by man-made activities that

deplete natural resources, and degrade and pollute the environment with increasing waste and garbage, power stations and danger from nuclear reactors.

Over 20 years of evidence has shown how infant formula production, packaging and use are adding to this crisis!'

We have a solution to it !

We have a healthy, viable, non-polluting, non-resource intensive, and natural alternative in breastfeeding.

Breastfeeding is a valuable natural world resource .

BUT… That is under threat from formula companies. We

need to protect, promote and support breastfeeding in every country! 

What is affecting breastfeeding ?

The constant battle between the Natural and Synthetic choices of infant and young child feeding practices by us .

MAN MADE

v s MOM MADE

What is Man Made ?

Man made is quite a familiar term usually referred to as artificial, industrial or synthetic antonym to which is ‘’Natural’’.

What is Mom Made ?

By ‘’Mom Made’’ we meant natural source of nourishment like Breast Milk . Nourishment from our every own mother earth like animal milk , fruits , vegetables , cereals , pulses, poultry and diary products and home cooked meals.

How Does this affect our infants and children

Man Made Vs Mom Made

Increases the risk of pneumonia

Increases the risk of newborn infection

Increases the risk of diarrhea

Expensive on pocket Triggers childhood

obesity

Increases the risk of pneumonia

Increases the risk of newborn infection

Increases the risk of diarrhea

Expensive on pocket Triggers childhood

obesity

Lowers the risk of pneumonia

Lowers the risk of newborn infection

Lowers the risk of diarrhea

Cost effective Prevent Childhood

obesity

Lowers the risk of pneumonia

Lowers the risk of newborn infection

Lowers the risk of diarrhea

Cost effective Prevent Childhood

obesity

Man Made /Artificial Food Man Made /Artificial Food Mom Made /Natural Food Mom Made /Natural Food

But What are we feeding them nowadays out aggressive media influences ?

Infant Formula in feeding bottles

-Aerated Drinks

Burgers

Fries

.

And the generation is shaping up like this …

\

Some Facts :

The World Health Organization recognizes childhood obesity as one of the most serious public health challenges of the21st century.

The problem is global. According to WHO, childhood obesity is steadily making a stronghold in developing and least developed countries, particularly in the urban settings.

Globally, in 2010 the number of overweight children under the age of five was estimated to be over 42million. Close to 35 million of these lived in developing countries.

Reference: http://www.bpni.org/Article/Does-Formula-Feeding-contribute-to-childhood-obesity_.pdf

Social and psychological implications

Childhood obesity can cause social, psychological and health problems, and is linked to obesity later in life and poor health outcomes as an adult.

What can we do ?

Say No to Man Made Stuff

Say Yes to Mom Made Stuff

Key Points :

Breastfeeding plays a key role not only in infancy but also in shaping the future of the child.

Exposure to infant formula during this vital period may in fact increase chances of obesity later in childhood.

Infants fed with formula milk, as against breast milk, have shown higher IGF-I levels.

Most infant formulas have a slightly higher energy density and higher protein content than human milk.

A high protein intake in infancy, has been found to enhance the secretion of insulin and IGF-I with a consequent stimulation of cell proliferation, which promotes an accelerated growth and an increased adipose tissue.

Inappropriate feeding practices, contributes to both under nutrition as well as over nutrition.

For a healthy future…Babies Need Mom Made Not Man Made !