B2B Social Media Strategy

How to Create an Effective Social Media Calendar

Twitter’s 10,000-Character TweetsB2B marketers know that social media is an

effective channel for engaging with customers on a

more personal level, but it’s not always possible to

have someone monitoring an account around the

clock. A social media calendar can be a useful for

helping you manage the scheduling and posting of

content, allowing you to set up a month’s work of

updates in just one sitting. For B2B businesses in

particular, a social media calendar can help you

nurture customer relationships without taking up

all of your time. Learn how to maximize your

resources and engagement by following these five

steps to creating an effective B2B social media

calendar:

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B2B Social Media Strategy 101:

How to Create an Effective Social Media Calendar

1. Research your Content

To start, you’re going to need to research the performs that your audience prefers. Look

back on your past analytics on each platform to see what content, voice, and style was

successful in generating engagement. Meet with team members regularly to discuss their

needs and developments, which will help you plan for specific industry or business-related

content. Your engagement levels over the previous year will also give you an idea of the

times of the year that you can expect a lot of attention.

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2. Choose a Tool

Some social networks allow you to schedule posts in advance, but your best bet for a social

media calendar is to find the right tool that will schedule and post across various networks.

Hootsuite: The original scheduler, Hootsuite is popular among businesses with a lot of

content to handle (it’s also our social media scheduler of choice). It allows you to select

different networks to post to, a time to schedule, and you can monitor all of your social

feeds and activity in the dashboard.

Sprout Social: Sprout has become a popular favorite due to its easy-to-use interface. You can

create, schedule, and post content, and Sprout also has a useful additional tool: the “hashtag

holidays calendar”, which allows you to plan your topical content in advance.

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3. Make a Schedule

There is a balance between not posting enough and posting too much, and it often depends

on what kind of content you have and what platform you are using. Networks like Twitter

should be updated multiple times each day while Facebook and LinkedIn can be updated just

a few times each week. However, know what platform your audience is on and where your

prospects are strongest so that you can focus most of your efforts there while still

diversifying to other networks.

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4. Find Shareable Content

You probably won’t be able to come up with fresh, compelling content every time you sit

down to post, so find ways to identify shareable content in your industry. Platforms

Buzzsumo, Scoop.it, and Feedly, are easy ways to quickly find content based on your

keywords or topics.

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5. Fill it up!

If you’ve done the research on what kind of content your audience wants to see, found the

right scheduling tool, planned out your calendar, and identified plenty of shareable content,

you’re ready to fill up your schedule. Ideally, you have a good mix of unique brand content,

info from leaders and respected people to share, and topical content related to current

events or holidays.

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Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

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