b2b partner management portal and b2c omni channel solution
TRANSCRIPT
Increased overall sales by 35% within 6 months using B2B Partner Management portal and B2C Omni channel solution for a APAC based Largest Poultry Firm.
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CASE STUDY
Our Customer A 25 years old poultry organization with a na-tionwide network of over 25,000 retail outlets and largest connection and collaboration with over 20,000 farmers from 8,000 villages.
Omnichannel RequirementsOur customer has a huge partner network across APAC . Since the transaction volume was so huge, they wanted to automate their B2B retail process across all the branches at different levels. This process should yield the following benefits:
• Minimize the operational costs,
• Increase the customer base
• Improve Management Excellence
• Expand the customer buying channels from B2B to B2C
Vendor E valua t ion CriteriaOur customer started evaluating multicom-merce and Omni channel solution vendors who could address their B2B partner manage-ment programs and B2C multi-commerce chal-lenges:
• Maintain and upgrade legacy systems to maintain each and every retail outlet ’s inven-tory and accounts
• Lack of interconnection between branches
• Limited B2B and B2C customer engagement channels ( Direct sales and Phone).
• Integration issues between factory and out-lets in terms of inventory, shipping, order and offer management programs.
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• Lack of business intelligence to predict the future requirements.
Why E xpeduxExpedux demonstrated its capabilities in terms of B2B ERP lanvdscape, our experience in core e-commerce platforms & expertise in trans-forming Multicommerce to Omni channel op-erations across B2C and B2B ecosystems. Our customer was convinced with our Omni chan-nel vision to B2B retail ecosystem and chose us to implement end-to-end Omni channel solu-tion.
Our Solution
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Omnichannel Solut ion – Implement a t ion Expedux evaluated existing challenges and sug-gested our unique 4-pillar strategy to implement “omnicommerce” right.
Pillar 1: Retail Process Automation
Expedux implemented a revamped B2B om-nichannel solution and integrated with the En-terprise Service Bus and the required Connectors by Adapters to interact with ERP system and other third-party components. The ESB was the fulcrum of our customer’s B2B ecosystem and it provided major advantages like a) easy integration between factory, outlets, farmers and customer’s back of-fice team b) scalability and c) flexibility to cope up with 25000+ suppliers.
Pillar 2: Online Upgrade
We customized the ecommerce component to engage the Retailers (B2B) and Customers (B2C). Our customer’s ERP system and ecommerce were connected through the ESB with the seam-less integration and synchronization of data.
Pillar 3: Mobile Upgrade
mCommerce component implemented and en-gaged seamlessly between Manufacturers, Deal-ers, Customers and Supply chain operations. It helped in
a) 100% connectivity across channels
b)providing real time visibility across inventory and logistics
c) Promoting Special Offers to elite dealers/ cus-tomers
Pillar 4: SMS/ Email integration
We implemented customer intelligence and analytics solution to our customer to measure the inf luence of all touchpoints on a customer’s journey to purchase—online, mobile devices, search, and social media and email communica-tions. In Omni channel Retail Experience, each component makes the user to feel the excel-lence of operation of the entire system. SMS was used to make the order instantly and com-municate back to the ERP system. We enabled a robust email system that could create quick orders in the ERP system.
Benefit s • Personalized Omnichannel experiences with seamless integration across B2B and B2C channels of Operation
• Integrated with back-end systems such as In-ventory, finance, accounting of ERP system along with front end systems such as call center systems, fulfilment systems, and popular social media plat-forms.
• Provided a single view of inventory across all channels and improved the sales across channels by 35% after implementing omnichannel solution.
• Customized reporting and analytics of transac-tions, customer interactions, and the effective-ness of marketing campaigns.
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Experience
100+ man years of expertise in working with retail/e-commerce technologies.
IOT - R CoE
Centre of Excellence team to con stantly innovate Internet of Things in Retail such as Augmented Real ity, Mobile PoS & 3D printing.
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ABOUT US
Focus
Optimize & Enhance Retail Omni channel Experience.
Credibility
99% of our customers doubled their revenue within 6 months.
Stability
Team is backed up by eminent in dustry advisors and Venture Capi talists.