b2b lead generation with inbound content marketing
TRANSCRIPT
B2B Lead Generation with Inbound Content Marketing
Great Lobster Fishers are great Inbound Marketers!
© 2008 Charbel Akhras.
© 2008 Márcio Cabral de Moura.
It’s all about the Lobster
Bait =
Premium Content or Lead Magnet
Lobster =
Clients
Pot / Trap =
Lead Form
© 2010 Wendy Harman. © 2012 Kenny Louie. © 2009 epen2c.
Go Lobster Fishing!
© 2008 Márcio Cabral de Moura.
Why?
… because the lobsters find your bait and you relax!
© 2012 Andris.
Inbound vs. Outbound
Costs
Outbound Inbound
Inbound Marketing costs 62% less than
Traditional Marketing.
Inbound vs. Outbound
Leads
Outbound Inbound
Inbound Marketing generates 3x more
leads than Traditional Marketing.
The Marketing & Sales Funnel
More Content = More Leads
Start Your Lead Engine
Pivian Cloud Pivian Resource Center
Capture Leads
Pivian Lead Database
Manage Leads
Pivian Marketing Analytics
Evaluate ROI
Piranjas Resource Center
Pivian Lead Database
Pivian Marketing Analytics
Pivian Resource Center
