B2B E-COMMERCE Connecting with your customers using Intershop

Remco van Iersel 09-06-2015

B2B customers vs B2C customers

B2B customers nowadays act more and more like B2C customers

• They orientate, compare and buy preferably online• Multi-channel and multi-device gain popularity• Fast delivery of products is important• They love brand loyalty programmes

But ...

B2B customers vs B2C customers | 03

In some ways B2B customers act different than B2C customers

• There are more people involved in order trajects• They often have repeating orders• Price is important but relationship is key

04B2B customers vs B2C customers |

05

Intershop understands B2B

Intershop understands B2B |

06

Intershop enables a rich, engaging and intuitive shopping experience

• Multi channel e-commerce, easily manageable• Excellent shopping experience on every device• Personalisation - set up brand loyalty programmes and deliver tailor made shopping deals to each customer

Intershop understands B2B |

07

Intershop provides tailor-made B2B features

• Offer your customers a personalized catalogue• Automatically generated offers based on their shopping cart• Easy ordering: upload a file and your order will be processed• Repeate orders within seconds• Customer specific price differentiation• Separate account dashboards for different roles: administrator, decider and buyer

Intershop understands B2B |

08

Intershop creates customer loyalty: Shop-in-shop

• Interhop provides the possibility to create a shop-in-shop experience• Your customers can have an own webshop, integrated in your e-commerce platform with their own logs• Orders ordered in the shop in shop will automaticly been forwarded to your order management system

Intershop understands B2B |

09

What’s in it for me?

What’s in it for me? |

10

Most important

These Intershop B2B key features bring you more loyal and engaged customers

What’s in it for me? |

11

Further more: using Intershop

• Reduces transaction costs• Reduces the proceeding time• Integrates seemlessly with backend systems• Gives better insights about your clients purchase behaviour via advanced reporting tools

What’s in it for me? |

12

Using Intershop leaves more time to optimze the relationship with your customers

What’s in it for me? |

13

Tricode and Intershop

Tricode and Intershop |

14

We are experienced

• We implement e-commerce systems for over 15 years• We are an official Intershop partner• We have experience in both enterprise and MKB environments

Tricode and Intershop |

15

You are key!

• We listen: your wishes are leading• We think along: we will advise you about every aspect of your

Intershop e-commerce project• We implement Intershop, but we also integrate Intershop with

all your backend systems

Tricode and Intershop |

E - C OM M E R C E G R O W S F A S T E R I F Y O U A D D E X P E R T I S E

WE'RE ALSO ON:facebook.com/tricodelinkedin.com/company/tricodeslideshare.net/tricodetwitter.com/tricodewww.tricode.nl