b2b airtel
TRANSCRIPT
Business Management
By,Group 10Hari| Chaitra| Girish| Indu
New structure to drive the next phase of company’s growth• Creation of B2C and B2B business verticals for enhanced
business efficiency and employee value.
• The B2B business unit will continue its focus on serving large corporate and carriers through Bharti Airtel’s wide portfolio of telecommunication solutions.
• With this new identity, Airtel business reinforces its commitment of delivering innovative business solutions and a superior brand experience to all its large & small enterprises, government and carrier customers across the globe
Buying Process
• They follow straight rebuy Corporate Business
• The enterprise solutions are completely customized so it is new buy.
Enterprise Business
Airtel CustomerSalesman
B2B Products
Airtel
CorporateVoice
Data
Wired line
EnterpriseIntelligent Connectivity
Enterprise Mobility
Collaboration Solutions
Cloud & Managed Service
Voice Solution
Digital Media
B2B Market
Manufacturing Government BFSI IT/ITES
Media & Entertainment
Education Healthcare
New Product Development For Corporate & B2C Business
• Launch of 4G Services in Metro cities.
• Priced very high, when it was launched
• With other competitors in this market like reliance Geo. They are cutting the cost to a great extent.
• They follow competitive pricing.
B2B Brand Management
IT & Software
Infosys
Wipro
HP
Customer Support
Mphasis
IBM
Value added service
Yahoo
comeviva
Market Segmentation
Segm
ente
d f
or
Corporate Business
Enterprise Business (Exclusively SME’S)
Channel Management
Channel partner
Value Added Reseller
Referral partner
Pricing & Negotiations
For corporate as well as enterprise they have customized plan
The pricing is based on the need of the customer.
For old & loyal customers they reduce margin even in customized plan but not beyond a level
Marketing Communication
ATL BTL
Communication Mix
Publicity/PR Personnel Selling
Internet/Website
Online Campaigns
Videos about Campaigns
Marketing Research
No Market research will be conducted
The sales team will directly approach newly constructed Tech parks, Entrepreneurs & Business
Key Account Management
Customer Relationship management
Airtel has signed a venture with Mphasis & IBM for Customer Relationship Management.
Strategic Alliance
• Airtel & Cisco (B2B)
Airtel plans to offer a telepresence room or space for high-end videoconferencing mainly to banking and financial services, IT and IT-enabled services industry, and small and medium enterprises.
India's leading mobile phone operator, has partnered with networking equipment maker Cisco to provide this service in the country.
Airtel has a share of about a third of the total enterprise market and serves more than 350,000 business-to-business or B2B customers.
Strategic Alliance
• Airtel & Axis Bank
Social Media
Social Media
Thanks to
Ashwini SuryavanshiManager Marketing B2B at AirtelKarnataka
