B2B Agency Innovation Day (Google NYC)

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Post on 08-Jul-2015

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BIG DATA for google display ads

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  • 1. Big Data for display ads

2. About InstaGIS InstaGIS, is an easy-to-use mapping platform that allows users to get actionable insights, using location based data. 3. The Platform Yes, it looks like Google Maps. 4. The Platform But we index data from: Services 5. The Platform But we index data from: Twitter 6. The Platform But we index data from: Foursquare 7. The Platform But we index data from: Your Data 8. The Platform But we index data from: Demographics 9. The Platform But we index data from: Consumer Spending 10. The Platform 11. Why Understanding the Where of your customers, will dramatically increase the ROI of your marketing campaigns. Create the correct message In the best locations Understanding spending and demographics 12. Example Winery of the year 2013* *Hall of Fame of Wine & Spirits Magazine Objective : Create a display ad campaign in NYC Budget : US$50,000 13. Example Target Audience: High population areas. Average Age 30-39 years. Over US$ 60,000 Income 0.2 miles proximity from wine dealers High wine expenditure. 14. Example High population areas. 15. Example High population areas. 16. Example High population areas. 17. Example High wine expenditure 18. Example High wine expenditure 19. Example High wine expenditure 20. Example High wine expenditure 21. Example Average Age 30-39 years old. 22. Example Average Age 30-39 years old. 23. Example Average Age 30-39 years old. 24. Example Average Age 30-39 years old. 25. Example Average Age 30-39 years old. 26. Example Income People: US$ 60,000 27. Example Income People: US$ 60,000 28. Example Income People: US$ 60,000 29. Example Income People: US$ 60,000 30. Example 0.2 miles proximity from wine dealers 31. Example 0.2 miles proximity from wine dealers 32. Example 0.2 miles proximity from wine dealers 33. Example 0.2 miles proximity from wine dealers 34. Example 0.2 miles proximity from wine dealers 35. Example 0.2 miles proximity from wine dealers 36. Example 0.2 miles proximity from wine dealers 37. Example 300 meters proximity from wine dealers 38. Example Of course those are the best Zipcodes! It was so obvious! But our target audience was focused in New York, Houston, Philadelphia, San Antonio, Dallas, Austin... You know the Zipcodes understanding wine customer spending and store locations? 39. +1 (415) 527 6636 Ignacio Canals icanals@instagis.com Julin Garca jgarcia@instagis.com Starting at: $999 per/ month

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