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Page 1: Ayush Training

Ayush Spa Range

Page 2: Ayush Training

The Ayush Vision

Reintroduce a new generation of young Indians to Vitality through authentic Ayurvedic solutions, customized to ensure individual every day health.

Everyday Health

CustomizationAuthentic Ayurveda

Vitality

Page 3: Ayush Training

Business Enablers

Ayush Better Living Workshop

Healthcare Consultation

•Range Brochure

•Better Living Workshop Kit

•Better Living Folder

•Consumer Takeaway

•Make A Success with Ayush

•SOP on Better Living Workshop

•Healthcare Consultation Script

•Booklet on Setting up a exhibition stall/kiosk

Page 4: Ayush Training

THE GUIDE TO BETTER LIVING

Page 5: Ayush Training

PART I - THE NEED FOR BETTER LIVING

Page 6: Ayush Training

• India can create 70 million new jobs and add 2% annually to GDP growth

- M.S. Banga• Both members of the family working• Higher purchasing power with increased affluence• Shift from self-denial to affordable indulgence• Increased spending on:

ApparelEntertainmentEating OutVacations

THE BEST OF TIMES

Page 7: Ayush Training

Stress

• Studies have shown that subjects under chronic stress have low white blood cell counts and are vulnerable to colds

• Chronic pain caused by arthritis and other conditions may be intensified by stress

• Tension-type headache episodes are highly associated with stress and stressful events

THE WORST OF TIMES

Page 8: Ayush Training

• 45% Indians say that work hours are responsible for having changed their sleep schedule• 61% of urban Indians sleep for less than 7 hours a day• Lack of sleep has been directly linked to susceptibility to heart disease, high blood pressure, diabetes, fatigue, weakened immunity and in extreme cases even heart failure• Behavioural effects include depression, anxiety and slow reflexes

- India Today, April 2005

LOSING SLEEP

Page 9: Ayush Training

• Stress leads to a severe tension in the skin of the scalp and affects the supply of essential nutrition required for the healthy growth of hair

• The most important cause of hair loss is inadequate nutrition.

• Diet also plays an important role in maintaining the health of the skin. A good diet ideally supplies all the nutrients for healthy skin

• Environmental pollution causes dirt to get clogged in the skin’s pores often causing acne and other skin rashes. Proper cleansing removes the dirt and can stop the sebaceous glands from getting clogged

SKIN & HAIR DISORDERS

Page 10: Ayush Training

Diabetes

The WHO estimates that every fourth diabetic in the world is an Indian

Chronic stress has been associated with the development of insulin-resistance, a condition in which the body is unable to use insulin effectively to regulate glucose (blood sugar) Insulin-resistance is a primary factor in diabetes

THE WORST OF TIMES

Page 11: Ayush Training

Heart Disease

Lifestyle changes due to rapid urbanisation are the precipitating cause of heart disease in India

- Upendra Kaul, President of the Cardiology Society of India, 2001

WHO predicts that India will have 100 million, or 60% of the worlds’ heart patients, by 2010

THE WORST OF TIMES

Page 12: Ayush Training

Overall poor health

Only about 15 percent of urban Indians are completely healthy and adhere to the rules of good health and appropriate lifestyles

- National Urban Health Survey, conducted by Path Clapscan

THE WORST OF TIMES

Page 13: Ayush Training

Urban Food and Fitness Status

Status Percentage

Physically unfit 55.98No daily exercise 55.57Overweight 64.67High fat intake 48.14High sugar intake 52.88High salt intake 28.10High fast food intake 29.66

- The Hindu, 2000

Page 14: Ayush Training

In short, the more affluent we become, the more stressed and the more emotionally and physically vulnerable we feelTHE WORST OF TIMES

THE WORST OF TIMES

Page 15: Ayush Training

• Pill-popping : preferred method of treatment

• Quick & Convenient

• Short-term solutions

THE EASY WAY OUT

Page 16: Ayush Training

• Most commonly used cough and cold pills and syrups contain phenylpropanolamine (PPA), an ingredient that could rapidly lead to a stroke

• The ingredient was found to lead to strokes in healthy people even on recommended dose and with single use. The US Food and Drug Administration subsequently asked for a recall of the drug from the market

- TOI, 2005

SAFE?

Page 17: Ayush Training

• Increased preference for healthier product alternatives and greater health consciousness -AC Nielsen

• Patients are more educated in terms of diseases and medications

• Preference for holistic treatments

CHANGING MINDSETS

Page 18: Ayush Training

HEALTH CARE

Page 19: Ayush Training

Adult Health

US Dept of Agriculture & WHO recommends :

•regular eating of 5 bowls of 5 different colored fruits and vegetables

•helps reduce risk of diseases like high blood pressure, heart disease, stroke, diabetes, obesity, and even cancer.

Most of us don’t eat 5 fruits & vegetables every single day

Page 20: Ayush Training

Net Weight - 150gms

• low calorie, low fat natural nutrition product designed as per WHO

recommendations

•Made from 5 fruits and vegetables namely spinach, carrot, amla, orange

& apple-the rainbow on your plate

•Helps reduce the risk of cardiovascular diseases, diabetes & cancers

•Is not a synthetic mixture of multi vitamins …

•Just 2 tbsp, twice a day, is equivalent to 40% of daily requirement of fruits

and vegetables

AYUSH RAKSHAK RASAYANA

Page 21: Ayush Training

•Ayurveda recommends Rasayanas to promote strength, immunity, youth and vigor•The natural Antioxidants in the product clean/ mop the body of free radicals

What are free radicals ?chemical substances formed in the body that can cause cell damage Formed

Due to normal metabolismDue to the environment : pollution, cigarette smoke, pesticidesDue to aging

•Rasayana is processed to retain the natural wholesome nutrition of fresh fruits and vegetables

Keeping healthy now, couldn’t be easier!!

Directions for Use : 2 tablespoons, twice a day, added to any of your favourite foods, just before eating.

Page 22: Ayush Training

IngredientNutrilite

DailyNutrilite Powder

Ayush

1 Tablet 10 g 30 gSynthetic Vitamins X XNatural Vitamins X X Minerals X Protein X Essential Amino Acids X Phytonutrients [Natural] ~ 3 - 4 g X ~ 180 g

Carotene / Carotenoids X Flavonoids X Folates / Folic acid X Ascorbic Acid X Retinol X Phytin (Lecithin) X Malic acid X Procyanidin X Catechin X Gallic acid X Glutamic acid X Lutein X Molecular tannodial complexes X

Price / [100 gm (Rs) ] 16.65 per tablet

375 400

Ayush is the only product that provides 40% of your daily requirement of fruits & vegetables

Page 23: Ayush Training

•Ayurveda says regular intake of Lasun (garlic) helps prevent heart

disease

•Now Modern Science has proven this

•it has demonstrated that consumption of garlic can reduce the risks

of heart disease

•It can reduce cholesterol and blood coagulation

•Can reduce risk of plaque formation in the arteries (plaque formation

blocks the arteries)

•Eating fresh lasun everyday is very difficult due to its odor and pungency

Heart Health

Page 24: Ayush Training

45 capsules

AYUSH SHUDDH LASUNHeart Health

•contains standardized concentrate of pure

garlic

•in a 100% vegetarian capsule

•free of harmful levels of pesticides, bacterial

contamination found even in fresh fruits and

vegetables today

Directions for Use : 1 capsule, 3 times a day,

after every meal, for a minimum of 3 months (3

capsules give benefit of eating one large pod of

Lasun everyday!)

Page 25: Ayush Training

Ayurveda gives Amla the status of a Rasayana

Rasayanas promote strength, immunity, youth and vigour

Amla helps increase life span & immunity, improve intellect, and fight fatigue

Modern science has proven the presence of powerful antioxidants in Amla•They are powerful natural “cell protectors”•They prevent damage due to free radicals, (which are increasingly generated as one grows older)…

But eating fresh pure Amla everyday difficult:•sharp and sour taste •fresh, pure Amla not easily available throughout the year...

Anti Aging

Page 26: Ayush Training

30 capsules

AYUSH SHUDDH AMLAAnti Aging

•contains standardized concentrate of the whole

Amla fruit.

•in a 100% vegetarian capsule

•free of harmful levels of pesticides, bacterial

contamination found even in fresh fruits today

•sealed in a 100% vegetarian capsule

Directions for Use : 1-2 capsules daily (2

capsules give benefit of eating one whole Amla

fruit everyday!)

Page 27: Ayush Training

Recommended for: • Relief from joint pains due to the natural age-related wear and tear of the joints and ankle pain due to chronic diseases such as arthritis

Ayurveda also recommends Shunthi for:• Cough and cold• Improving appetite• 100% vegetarian capsule shell

AYUSH SHUDDH SHUNTHI

30 capsules

Page 28: Ayush Training

• Ayurveda recommends Karela to help maintain blood sugar levels

• Karela also helps maintain a healthy liver

• Regular usage of Karela is known to have beneficial effects on skin

• 100% vegetarian capsule shell

AYUSH SHUDDH KARELA

30 capsules

Page 29: Ayush Training

Ayush Herbs unlike competition are

•100% vegetarian

•Contains standardized extracts of herbs

•dosage levels differ for efficacy

Competition Benchmarking

Page 30: Ayush Training

• Children are fussy eaters

• 19 out of 20 children consume less than the recommended amounts of green leafy vegetables and fruits

• On an average 58-80% of children, consume less than half of the recommended nutrients like Iron and Vitamin A

• These trends in dietary deficiencies have not changed in the last 20 years

CHILDREN’S NUTRITION

Page 31: Ayush Training

Studies document impaired performance in a nutrition-deficient state.

Micro-nutrient Deficiency

Vitamin A/Carotenes Blindness, memory impairment, growth

Vitamin C Loss of immunity, bleeding gums, defective bone growth

Calcium Impaired growth of bones and teeth

Iodine Goitre, impaired mental faculties

Iron Anaemia, inadequate blood formation

Magnesium Hampered bone formation

Potassium Nervous disorders, improper osmotic balance

Zinc Lack of immunity, impaired mental and physical strength

Essential Amino acids Improper physical and mental Phytonutrients and growth, lifestyle related diseases Antioxidants including cancer, cardiovascular

diseases atherosclerosis and diabetes

Impaired physical & mental growthScholastic performance goes downPhysical performance goes downRisk of nutritional blindnessRisk of childhood diseases Risk of illness in future

Cumulative Impact

Page 32: Ayush Training

AYUSH POSHAK RASAYANA

Net Weight - 250gms

A tasty chocolate flavoured drink

2 servings or 180 g of green leafy vegetables, coloured vegetables and fruits

(Experts recommend 5 servings or 450 gms daily)+

1/3 of your child's daily requirement of nutrients necessary for mental and physical growth -

calcium, iron, carotenoids and zinc+

Milk

2 tablespoons of Ayush Poshak Rasayana

taken twice a day

Directions for use: One or two tablespoons, in a glass (200 ml) of hot or cold milk

=

Page 33: Ayush Training

Nutrition Expert Recommendations Ayush Poshak Rasayana

1 Children require 5 servings or 450 g 2 servings or 180 g of fruits and vegetables daily

2 Diet must contain green 1 serving of green leafy vegetable, leafy vegetables i.e spinach

3 Diet must contain coloured fruits and 1 serving of carrots and oranges Vegetables

4 Diet must contain a variety of fruits Variety of fruits and vegetables, and vegetables spinach, carrots, amla, apple and

orange

5 Recommended daily allowance or Nutrients through food RDA of nutrients must be provided by a balanced diet, i.e through food

6 Single supplementation creates Nutrients through a variety of fruits andimbalance and has the potential for vegetables. It is not a multivitamin formula.toxicity e.g beta carotene supplements

7 Nutrients necessary for mental and Contains Iron, Calcium, Zinc andphysical development include Iron, Carotenoids (precursor's of Vitamin A, asZinc, Calcium, Iodine and Vitamin A present in fruits and vegetables)

8 Do not overload the body with nutrient Provides equivalent of 1/3 rd RDA of Iron

supplementation exceeding RDA and Zinc, through supplementation

9 Indian children who eat regular Not a protein supplementmeals receive adequate protein through their diet

Ayush Poshak Rasayana meets the recommendations of nutrition experts worldwide.

Page 34: Ayush Training

IngredientBecosule Nutrilite

DailyHorlicks Complan Nutrilite

PowderAyush

5 ml 1 Tablet 2 serves 2 serves 10 g 30 gSynthetic Vitamins X XNatural Vitamins X X X X X Minerals X X Protein X X Essential Amino Acids X X Phytonutrients [Natural] X ~ 3 - 4 g X X X ~ 180 g

Carotene / Carotenoids X X X X Flavonoids X X X X Folates / Folic acid X X X X Ascorbic Acid X X X X Retinol X X X X Phytin (Lecithin) X X X X Malic acid X X X X Procyanidin X X X X Catechin X X X X Gallic acid X X X X Glutamic acid X X X X Lutein X X X X Molecular tannodial complexes X X X X

Price / [100 gm (Rs) ] 11 16.65 per tablet

27 38 375 400

Ayush is not a vitamin supplement, is not a milk food drink, is not a protein supplement ...It is Wholesome natural nourishment vital for your child ..

Page 35: Ayush Training

Quiz

1)What is core to the Ayush Brand?

2)What are the 3 main pillars on which the brand stands?

3)What are the 3 zones of the Ayush Health Indicator and what do they imply?

4)What is BMI?

5)What does the WHO & US dept of agriculture recommend?

6)What is the Rasayana made of?

7)How does Rakshak rasayana help?

8)What would you recommend for heart health?

9)What are the benefits of Amla?

10)What is Shunthi & how does it help?

11)What would you recommend for sugar metabolism?

12) 2 tbsps of poshak rasayana equals?

Page 36: Ayush Training

PART II - THE ROUTE TO BETTER LIVING

Page 37: Ayush Training

• Ayurveda, “The Ancient Indian Science of Life”, emphasizes the importance of a healthy lifestyle - to achieve a balance of mind, body & soul

• Ayurveda has its origins almost 5000 years ago, in the Vedas

• It advocates prevention of illness and maintenance of health

• Ayurveda achieves this perfect state of balance through a combination of diet, lifestyle, medicines and therapies

AYURVEDA

Page 38: Ayush Training

Ayush Spa rangeAn authentic and unique Ayurvedic experience through a brand which delivers the truth of Ayurveda with the proof of modern science tohelp you experience wholeness

Hindustan Lever brings to you, for the first time….

Page 39: Ayush Training

What is special about the Ayush Spa Range?

• The authentic Ayurvedic wisdom from Arya Vaidya Pharmacy, Coimbatore, one of the oldest and most reputed institutes of Ayurveda

• The scientific & technical expertise and commitment to Unilever standards of quality and safety

• Products have an Ayurvedic Proprietary Medicine license, in accordance with the Drugs & Cosmetics Act. Products approved by the FDA

Page 40: Ayush Training

What is special about the Ayush Spa Range?

• Ayurvedic ingredients alone deliver the benefit you experience through products

• Use of authentic Ayurvedic ingredients as mentioned in the approved authentic Ayurvedic texts (Drugs & Cosmetics Act)

• Brings to you, the goodness and benefits of Ayurveda in pleasant or tasty and convenient-to-use modern formats

• Offers a range of products to protect you (Rakshak), nurture you (Poshak) and eliminate or reduce discomfort (Naashak)

Page 41: Ayush Training

• Provides relief within 30 mins• No alcohol• No drowsiness• No artificial flavours • No artificial colours• Excellent natural herbal taste

AYUSH COUGH NAASHAK SYRUP

Net Volume - 100ml

Page 42: Ayush Training

Competition BenchmarkingLeading Retail

BrandBrand A

Ayurvedic Formulation No drowsiness Quick Relief Soothes sore throat Relieves- allergic, smokers, productive

Clears chest congestion Alcohol free No artificial colours and flavours.

Safety tested Clinically proven to be free of any harmful effects.

Natural Ingredients MRP 45 47

Pack Size 100 100Cost/Usage 0.45 0.47

Product Benefits & Features

Ayush Cough Naashak Syrup

* Competitive Analysis has been done on the basis of back of the pack information

Page 43: Ayush Training

• Significant improvement in headache within 15 mins• No irritation• No staining• Easy to apply & easy to carry• Blended with Ayurvedic ingredients - Pudinah Ka Phool, Nilgiri Ka Tel, Hareechaha Tel, Camphor, Gandhapura Tel, Clove

AYUSH HEADACHE NAASHAKROLL-ON

Net Volume - 10ml

Page 44: Ayush Training

Competition Benchmarking

Brand A Brand BAyurvedic Formulation Eases headache Non staining Doesn’t burn like other balms Non Greasy 100% natural, clinically tested

Key Ingredients

Pudinah Ka Phool - Counter Irritant & Local Analgesic

Nilgiri Ka Tel - Strong antiseptic & decongestant

Hareechaha Tel - Counter irritant & reduces pain

Camphor - Cooling Effect Gandhapura Tel - Reduces Pain Clove - Reduces Pain

MRP 25 33 15Pack Size 10 18 9

Cost/Usage 2.5 1.83 1.67

Product Benefits & Features Ayush headache Naashak Roll On

Leading Retail Brand

* Competitive Analysis has been done on the basis of back of the pack information

Page 45: Ayush Training

• An effective way to heal cuts, wounds and burns • Blended with Ayurvedic Ingredients - Sal, Neem, Karanj, Chakramarda, Udumbar, Yashtimadhu, Jyotishmati, Yashada Bhasma

AYUSH ANTISEPTICRAKSHAK CREAM

Net Weight - 30g

Page 46: Ayush Training

Competition Benchmarking

Brand A Brand B

Ayurvedic Formulation Effective against skin infection Multipurpose use - heal cuts, wounds & burns

Key Ingredients

Sal: Heals wounds Neem: Antibacterial, Antiseptic Karanj: Heals skin infection Chakramarda: Reduces eczema and itching Udumbar: Heals wounds Yashtimadhu: Reduces inflammation Jyotishmati: Reduces pain Yashada Bhasma: Heals burns

MRP 48 15 16Pack Size 30 25 19

Cost/Usage 1.6 0.6 0.84

Key Product Benefits & FeaturesAyush Antiseptic

Cream

Leading Retail Brand

* Competitive Analysis has been done on the basis of back of the pack information

Page 47: Ayush Training

• Provides relief from muscle and joint pains• No staining• Non-greasy• Easily water washable• No burning sensation

AYUSH PAIN NAASHAK CREAM

Net Weight 30g

Page 48: Ayush Training

Competition Benchmarking

Brand A Brand B

Ayurvedic Formulation Releif from muscle, joint aches & pains Non Staining Non irritant

Key Ingredients

Gandhapoora Tel - Reduces pain & inflammation Pudinah Ka Satva - Analgesic & counter irritant Lavang Ka Tel - Rubefacient

MRP 42 16 30Pack Size 30 10 25

Cost/Usage 1.4 1.6 1.2

Key Product Benefits & FeaturesAyush Pain

Naashak Cream

Retail Brand

* Competitive Analysis has been done on the basis of back of the pack information

Page 49: Ayush Training

PERSONAL CARE

Page 50: Ayush Training

• Works actively to provide fairness in 4 weeks• Reduces pigmentation and blemishes• Keeps skin soft and glowing with health• No artificial colours• No bleaching agent• Blended with Ayurvedic ingredients - Rasayani, Ghrikanya, Chandrayuti, Raktang, Tirit, Suman Taila

AYUSH SUVARNA POSHAK CREAM

Net Weight - 50g

Page 51: Ayush Training

Competition BenchmarkingLeading Retail

BrandBrand A

Lightens skin Gives Lustre and glow Smoothens wrinkles Reduces Blemishes Moisturises and softens Sun Protection Protects and heals Reduces Freckles Enhances complexion No bleaching agents 100% Ayurvedic No artificial colours

Key Ingredients Rasayani - Provides glowing complexion Ghrikanya - Protects your skin against infections & also acts as an UV barrier Chandrayuti - Imparts lustre & glow Raktang - Provides astringent action to the skin Tirit - Enhances complexion Suman Taila - Acts as natural mosturiser

MRP 60 28.5Pack Size 50 50

Cost/Usage 1.2 0.57

Key Product BenefitsAyush Suvarna Poshak Cream

* Competitive Analysis has been done on the basis of back of the pack information

Page 52: Ayush Training

• Kills 99% of 7 types of skin and scalp germs

• Tough on germs, yet gentle on the skin

• Blended with Ayurvedic ingredients - Neem, Amla, Ritha, Haldi,Kumari, Palash, Tulsi

AYUSH BODY RAKSHAK SOAP

Net Weight - 75 g

Page 53: Ayush Training

Competition BenchmarkingLeading Direct Selling Brand

Brand A Brand B Brand AKills Germs Ayurvedic Formulation Long Lasting Fresh feeling 2 & 1 Soap that acts on body & scalp

Applicable to different skin & scalp types

Retains natural skin moisture after using/bathing

TFM Key IngredientsNeem & Tulsi - Protects from Germ

Palash - Antibacterial Ritha - Cleanses Skin Haldi - Antiseptic & Complexion Enhancer

Amla - Antioxidant Kumari - Soothes & Moisturises Skin

MRP 14 12 13 36Pack Size 75 75 100 100

Cost/Usage 0.19 0.16 0.13 0.36

Leading Retail BrandKey Product Benefits &

FeaturesAyush Rakshak

Soap

* Competitive Analysis has been done on the basis of back of the pack information

Page 54: Ayush Training

• Strengthens hair and nourishes the scalp

• Reduces hair fall in 3 weeks

• Blended with Ayurvedic ingredients - Amla,Til ka tel,Rusmari, Neem

AYUSH HAIR POSHAK OIL

Net Volume - 100 ml

Page 55: Ayush Training

Competition Benchmarking

Brand A Brand BAyurvedic Formulation Anti dandruff Protects from germs Nourishes hair & scalp Strengthens hair Reduces Hair Fall Lingering Fragrance

Key IngredientsAmla - Strengthens Hair Til Ka Tel - Nourishes Hair Rusmari - Antidandruff & Antibacterial

Neem - Protects from Germs MRP 32 34 40

Pack Size 100 200 300Cost/Usage 0.32 0.17 0.13

Leading Retail BrandKey Product Benefits & Features Ayush Hair Poshak Oil

* Competitive Analysis has been done on the basis of back of the pack information

Page 56: Ayush Training

• Strengthens hair and reduces hair damage

• Makes hair silky, smooth and bouncy with healthy shine

• Blended with “Keshya Rasayana” ingredients like Madhuk, Keshraj, Madayantika, Amalaki

AYUSH KEYUR POSHAK SHAMPOO

Net Volume - 200ml

Page 57: Ayush Training

Competition Benchmarking

Brand A Brand B

Ayurvedic Formulation

Nourish & Strengthen Hair Reduce hair fall Maintain Black colour Soothe & cools the scalp Prevent premature greying Acts as a conditioner and makes the hair bouncy Prevents balding Makes hair Soft, Silky, Shiny & Smooth

Key Ingredients Madhuk - Nourishes & Strengthens hair, prevents hair loss Keshraj - Promotes lustrous growth, maintain the black color of hair & prevents dandruff & hair fall Madayantika - Soothes the scalp Amalaki - Prevents premature greying & balding

MRP 88 60 74Pack Size 200 200 200

Cost/Usage 0.44 0.30 0.37

Leading Retail Brands

Key Product Benefits & Features

Ayush Spa Keyur Poshak

Shampoo

* Competitive Analysis has been done on the basis of back of the pack information

Page 58: Ayush Training

• Reduces dandruff and itch in just two washes

• Blended with Ayurvedic ingredients like Rusmari, Henna,Tulsi, Shikakai, Neem and Amla

AYUSH DANDRUFFNAASHAK SHAMPOO

Net Volume - 200 ml

Page 59: Ayush Training

Competition BenchmarkingLeading Retail

BrandLeading Direct Selling Brand

Brand A Brand AUnique Ayurvedic formulation Reduces dandruff effectively Relief from itch Softens & Strengthens hair Protects from germs Conditions hair & Gives Rich healthy shine

Lingering Fragrance Key Ingredients

Rusmari - Destroys Dandruff Henna - Provides rich healthy shine Tulsi & Neem - Protects from germs Shikakai - Cleanses & conditions hair Amla - Strengthens & Protects hair

MRP 95 97 84Pack Size 200 200 200

Cost/Usage 0.48 0.49 0.42

Key Product Benefits & Features Ayush Dandruff Naashak Shampoo

* Competitive Analysis has been done on the basis of back of the pack information

Page 60: Ayush Training

Ayush Classical Tailams

Ancient therapies

for

modern-day living

Page 61: Ayush Training

Snehana or Oleation Therapy

Ayurveda recommends:Oleation Therapy (oil massage) for

Preservation and promotion of positive healthPrevention and cure of diseases

Administered in 2 different waysExternal application (Abhayangam)Internal administration (Snehapana)

Abhiyangam

Abhayangam (oil massage) is well-known for its therapeutic properties, e.g.Prevent and correct aging process (jara)Overcome fatigue (shrama)Promote sturdiness of body (dardhya)Help nourishment of the body (pushti)Promotes longevity (ayush)

Page 62: Ayush Training

Ayush Classical Tailams

Now be a part of the Ayush Therapy experience, with the Ayush Classical Tailams

A range of Authentic Ayurvedic Oils that bring you solutions for modern day lifestyle-related health concerns, straight from the ancient Ayurvedic texts (granthas)

Page 63: Ayush Training

Taila Pak Vidhi…•Method of preparation remains unchanged for centuries•Even this is from the classical granthas!•Can take upto 10 days to make!•4 main constituents

Kwath : decoction of herbs in water (evaporated to 1/4th or 1/8th)Kalka : paste of herbsMixed with oil and milk

Quality and Safety Certified

•Certified to meet HLL’s strict standards of quality and safety•Do not contain harmful levels of heavy metals, pesticides and

microbial contamination•Prepared with authentic herbs

•Regulated herbs sourced from Forest Authorities•Prepared exactly as per the ancient granthas…

Page 64: Ayush Training

Bhringamalakadi Tailam

Hair Darkening Treatment

•Formulation from Grantha

Sahasrayoga/Tailaprakarana

•Benefits

•darkens hair

•prevents premature greying

•Promotes hair growth

Ingredients

Sesame Oil, Milk, Bhringaraj,

fresh Amla & Yashtimadhu

Page 65: Ayush Training

Narayana Tailam

Joint Pain Treatment

•Formulation from Grantha Bhaishajya

Ratnavali / Vatavyadhikar

•Benefits

•Provides relief from muscle and

joint pains

•Even during osteoarthritis

Ingredients

Sesame Oil, 28 herbs like

Ashwagandha, Dashmool, Bala,

Shatavari

Page 66: Ayush Training

Mahamash Tailam

Body Strengthening Treatment

•Formulation from Grantha Bhaishajya

Ratnavali / Vatavyadhikar

•Benefits

•strengthening, toning & firming

the body

•Treating frozen shoulders &

relieving muscle stiffness

Ingredients

Sesame Oil, Udad Dal, rock salt,

Milk, 32 herbs

Page 67: Ayush Training

Triphaladi Tailam

Chronic Headache Treatment

•Formulation from Grantha

Sahasrayoga/Tailaprakarana

•Benefits

•relief from various kinds of chronic

headaches

•even tension headaches

Ingredients

Sesame Oil, Triphala, fresh Amla,

Bhringaraj, Milk, 22 other herbs

Page 68: Ayush Training

Go ahead, uncap and massage a bit of Ayurveda gently on yourself.

And wait for its healing power to calm your mind, body and soul…

Page 69: Ayush Training

Good Health to all!

Page 70: Ayush Training

Planning & Strategy

SOP on BLW

SOP on Exhibition/Kiosk

Page 71: Ayush Training

When you really want to make a difference…YOU CAN

GOOD LUCK!!