axelrod memo to clinton 1

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  • 8/12/2019 Axelrod Memo to Clinton 1

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    96 15:20 FROM:UPPER PRESS OFFICE 2024566423

    A.ug,lst 16 1996

    MEMORANDUM TO: Leon PanettaHarold IckesGeorge StepanopoulosDon BaerBruce ReedDoug SosnikMichael WaldmanFROM: Rahm EmanuelSUBJEC r; David Axelrod

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    I have attached a memo that David did of his thoughts f ter theGOP convention. I think that his points worth your time.

    LINTON LIBR RY PHOTO OPY

  • 8/12/2019 Axelrod Memo to Clinton 1

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    AUG-16 96 15:20 FROM:UPPER PRESS OFFICE 2024566423 T0:65709

    13:29/ ID:AXELROD ASSOCIATES

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    To: Clinton TeamFrom: David AxelrodDate: August 16, 1996Re: Some Ideas

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    Dole clearly ceded us sonie opportunities last night. And even though I'm sureyou have more cooks hovering around the broth than you need, I wanted to brieflyshare a few thoughts and suggestions.1) Be big where Dole and the GOP were small

    . f I were you guys, 1would have the President magnanimously stipulate hisadmiration for Dole's years of service, which l believe would play really well withvoters who recoiled all week long from the negative and per-sonal GOP hits. (Ihappened to be in focus groups Wednesday night with suburban swing voters, andthey were reeling from the attacks on Clinton night before. They hated it.) What if the President Includes language In his convention speech such as this:"Too often in politics. wgrds become harsher than they should, and personalattacks take the place of meaningful debate. We owe the American people more.

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