It’s the Babcox Media universal App that provides readers a seamless transition from print to Augmented Reality content.It’s easy to get, free to download and available for Android and Apple platforms.

It’s the technology behind the App that can deliver:◦ Enhanced 3D Images◦ Exclusive Content◦ Videos◦ Web Promotions

directly from the pages of the magazine to the readers smart phone or tablet.

It brings your message to life!

Engages the reader and enhances the experience of the printed product to a whole new level.

The AVI Play app, powered by Aurasma, scans the page of the magazine looking for the trigger image. When recognized, a video, website or digital product is launched and appears on the users smartphone or tablet.

It’s easy; from your smart phone or tablet go to www.aviplayapp.com and click on the Apple or Android Store icon to download it.

The publisher and editor will introduce AVI Play in their column. We will also have a special, “live” AR introduction from the

publisher. AVI Test Prep and Conference ads will augment Two technical articles will have augmented content. A full page instructional ad will appear in each issue inviting

readers to “Unlock bonus content with AVI Play” A cover call-out will announce AVI Play. The Table of Contents page will identify technical articles that

are enhanced with augmented content.

The AVI Play icon will appear throughout each issue inviting readers to unlock additional content. Instructions to download the app will also appear adjacent to each AR enhanced ad and technical feature.

Point your phone or tablet at this

image and unlock the additional

content.

Point your phone or tablet at this

image and unlock the additional

content.

Basics: a trigger image (a digital copy of the print ad itself) a short video And you can add: a transition from print to AR a full screen overlay background a “learn more” button an “about” button a link to Twitter, Facebook and/or You Tube

Basic Ad to Video - $2,500 This technology fee allows the

advertisement to be linked to a video or website.

Video content to be supplied by advertiser, preferably original HD file.

Interactive Ad Campaign - $7,500 A transition will be created so the

advertisement will ‘come to life’ and linked video will begin to play.

Interactive buttons will be included in the transition video to link to more content.

Video content to be supplied by advertiser, preferably original HD file.

3-D Ad Campaign - $10,000 + Advertisement will ‘come to life’ in a 3-D format and

linked video will begin to play. Advertiser to supply Auto Cad drawings of image to

become 3 dimensional. Interactive buttons will be included in the transition

video to link to more content. Video content to be supplied by advertiser, preferably

original HD file.

In addition to the technology and video fees associated with AVI Play will be the price of a full-page ad.

A $500 fee will be added to each additional ad insertion that uses AVI Play.