David MaxwellSchool of Communication, Charles Sturt UniversityLynnette FlynnLearning and Teaching Services, Charles Sturt University CSU_ED 27/11/09 1

Challenge:

ADV206 Principles of Channel Planning, new version of subject ADV204 Advertising Media  F 2 F and Distance – 200970 session DE (alternate sessions) Specific subject objectives: Industry ready professionalsIncrease student engagement opportunities and decrease SC overload

CSU_ED 27/11/09 2

Previous design: Four assessments – 1 group 2 x individual 1 x exam.

Group – media plan, presentationIndividual – media portfolio. Review and answer specific questions for 7 media, present written document. Individual – post the presentation on allocated topic to resources

CSU_ED 27/11/09 3

Redesign of assessment strategy - three pronged approach

Collaborate – Partnered students allocated media channel, partners create, present/ upload portfolioIndividual – Each student critiques each partnership channel presentationIndividual – Each student required to post a blog reflecting on learning from own research and critique of others

CSU_ED 27/11/09 4

The concept of partnering the portfolio, providing and receiving peer feedback and reflecting on their learning appeared to work well

The higher order thinking; depth of knowledge; connectedness to the real world; peer support and engagement with each other and the content in the subject appeared to increase as gauged by the presentations (portfolios) critiques and reflections

CSU_ED 27/11/09 5

However…

Topics covered severely diminished by drop in student numbers thus exposure to media channels through commenting and the critique reduced.

Necessary for SC to add questions to be answered in the blog reflection

CSU_ED 27/11/09 6

Utilise the learning design again in 2010 Will be used for internal students - establishing equivalent experiences amongst cohorts

More students than topics so will be multiple partners allocated to topics, will provide wider range of comment and debate  

CSU_ED 27/11/09 7

References Collaborate http://www.flickr.com/photos/tinamurphy/2709352833

Create http://www.flickr.com/photos/10334439@N07/2252334966/

Critique http://www.flickr.com/photos/aknacer/2950340793/

Reflect http://www.flickr.com/photos/redskynight/5187397/

Newmann F. M. & Wehlage G. G. (1993) ‘Five Standards of Authentic Instruction ’ Educational Leadership. Association for Supervision and Curriculum Development. Volume 50, Number 7, 8-12

CSU_ED 27/11/09 8