Mobil Framtid 2009Stockholm, SwedenNovember 5th, 2009

Martin LechnerCTO, Mobilizy GmbH

Augmented Realitythrough mobile in the real world

Augmented Reality vs.Virtual Reality

Marker-based vs.Marker-less Augmented Reality

Research since early 60s 2008: first AR application

used by end consumers: Wikitude

Augmented RealityOverview

AR & Wikitude World Browser Augmented reality camera-

view Points of interests, historical

and future building models, street navigation, … displayed on screen

Uses geotaged Wikipedia and Qype content as main external content sources

Uses GPS, compass and orientation sensors

First AR app available to consumers

Company behind Wikitude: MOBILIZY

Wikitude World BrowserA video is worth a thousand

words …

Wikitude ARHow it works

1. Smartphone detects current position (GPS) and orientation (compass, accelerometer)

2. Server request3. Phone calculates

position of POIs on the screen

Necessary components: - GPS- Compass- Accelerometer

WIKITUDE as a Platform WIKITUDE WORLD BROWSER

Available on Android and iPhoneSymbian version to be releasedend of November

Wikitude 3D ARML (subset of KML)

WIKITUDE.me: User Generated Content WIKITUDE API: AR development kit WIKITUDE DRIVE: AR navigation

What others are saying… Internet agency Razorfish released their Outlook Report

2009 featuring Wikitude as on of the “Top 10 mobile applications to watch in 2009” March 2009

“Top Innovator Award” Mobile World Congress February 2009

Top 50 Google Android Developer Challenge August 2008

Others: Special Price SFR Challenge, National Multimedia Price Austria, Qype Challenge 2nd place, …

“Augmented Reality Comes to Mobile Phones”

“Wikitude offers GPS-based commentary that'll turn your phone into your tour guidewherever you are in the world”

“Technically, it’s an impressive

piece of kit”“Wikitude,

the best friend to call”

“Mobilizy worked with IBM to develop an application for the T-Mobile G1”

1. Printing– since 1500 2. Recorded music – since 1890 3. Cinemas - since 1900 4. Radio – since 1920 5. TV - since 1950 6. Internet - since 1990 7. Mobile – since 2000

(AR) Hype – Why?

From noon to 6 p.m. mobiledevices are the nr. 1 used massmedia

Mobile devices are the 7th mass media:

Actual situation 100.000 mobile applications 2 billion downloads Various App Stores (Apple, Android, Nokia, …)

Mobile hype Devices and platforms

enable developers to create Augmented Reality

Web Reality

Augmented Reality

AR hypeOne step leads to another …

Internet and HTML vs. AR and ARML HTML was an approach to standardise the

visualization of content from the Internet AR is playing the part of the Internet (visualise

content) Huge datasources contain KML files (Google

Earth) Not sufficient for AR new standard based on KML: ARML

Vision: Every AR browser supports ARML (like Webbrowsers

support HTML). Resuse existing datasources, changes are hardly

necessary, Existing tools like Google Earth support ARML because

they support KML

WIKITUDE API

Similar to Google maps for the Web, the Wikitude AR view aims at becoming

an easy-to-integrate AR view standard for mobile devices.

Every developer can build his own AR app Increasing the reach and commercial value for

advertisement enormously

Wikitude API

Real Estate App

Job App

Partnership App

Weather App

Car Finder

Hotspot Finder

Geo Caching

ATM Finder

Travel Guide Books

…

News

Web-cams

AR: Where is it going?

Augmented Reality games Augmented Reality communication Glasses instead of phones

AR = essential part in everyday life Any information can be fetched

where and when it is needed (location based and situational aware)

Thank you!

Company URL: http://www.mobilizy.com/ Product/Brand URL: http://www.wikitude.org/