augmented reality: merging our real world with the virtual

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Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom Merging Our Real World With The Virtual AUGMENTED REALITY

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Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.

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Page 1: Augmented Reality: Merging Our Real World WIth The Virtual

Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom

Merging Our Real World With The Virtual

AUGMENTED REALITY

Page 2: Augmented Reality: Merging Our Real World WIth The Virtual

Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated

Exceeds Bounds Of Physical

What Is Augmented Reality?

Page 3: Augmented Reality: Merging Our Real World WIth The Virtual

“AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of

Augmented Reality

What Is Augmented Reality?

Page 4: Augmented Reality: Merging Our Real World WIth The Virtual

This Is Augmented Reality

Page 5: Augmented Reality: Merging Our Real World WIth The Virtual

AR Revenue Boom

“Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.”

– Juniper Research

Page 6: Augmented Reality: Merging Our Real World WIth The Virtual

Mobile Apps Driving AR Adoption

Page 7: Augmented Reality: Merging Our Real World WIth The Virtual

The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge.

In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.

AR Enhances Mobile

Page 8: Augmented Reality: Merging Our Real World WIth The Virtual

But It’s So Much More Than Mobile

•  Ease of Use •  Provides Utility •  Engaging Experiences

Internet of Things

RFID

Page 9: Augmented Reality: Merging Our Real World WIth The Virtual

Zeal Optics Z3 GPS Goggle

http://youtu.be/F9u1mUlK8qg

Page 10: Augmented Reality: Merging Our Real World WIth The Virtual

Mercedes Benz AR Dashboard

http://youtu.be/-BfWS83vPks

Page 11: Augmented Reality: Merging Our Real World WIth The Virtual

LG SmartThinQ Technology

http://youtu.be/d2NvPFO6sTw

Page 12: Augmented Reality: Merging Our Real World WIth The Virtual

Google’s Project Glass

http://youtu.be/9c6W4CCU9M4

Page 13: Augmented Reality: Merging Our Real World WIth The Virtual

And Print Isn’t Dead Yet

http://youtu.be/wi80g9WJvmw

Page 14: Augmented Reality: Merging Our Real World WIth The Virtual

But If We’re Not Careful

http://youtu.be/fSfKlCmYcLc

Page 15: Augmented Reality: Merging Our Real World WIth The Virtual

1.  Privacy 2.  Virtual Air Rights

Challenges Ahead

Page 16: Augmented Reality: Merging Our Real World WIth The Virtual

Thank You

Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com