augmented reality & location based case studies
TRANSCRIPT
CASE STUDIES
“Amazing Things Happen When You Take A Break”
• To integrate technology with their print ads & brand communication into an innovative experience
• The brand wanted to highlight the message that “Amazing things happen when you take a break” – with Kit Kat.
OBJECTIVE:• When the audience captured the print ad, the green
android bot came to life, walked around the newspaper & reached the bottom to take a bite of Kit-Kat & turn chocolate & reinforced the message of the new OS being named Kit Kat
CREATIVE SOLUTION:
RESULTS:
144, 923 scans – second highest for any print ad in the country.
On an average, each user spent 61 seconds
toying with the 3D movie.
30235 users experienced the GALAXY Note III + Gear through print. 64% of the users checked out the GALAXY Gear smart watch, by virtually wearing the same. 15% of the users repeatedly engaged with the GALAXY Note 3 Ad more than twice.
To demonstrate the unique features of the phone and the accessory to the target audience.
Audience were encouraged to capture the print ad of Samsung Galaxy note III + Gear where the ad was augmented to provide a virtual try-out experience for Gear & explore Note III
OBJECTIVE:
CREATIVE SOLUTION:
RESULTS
Education is passé ! Experience is key
Capture Print Ad To Get, Try & Share Special Sweet Recipes Prepared With Sugar Free.
Star Chef Sanjeev Kapoor Was Roped In To Deliver The “Iss Diwali Khushiyaan Gino, Calories Nahi” Message.
To create awareness about Sugar Free Natura as low calorie sugar-substitute on Diwali.
“Iss Diwali Khushiyaan gino, calories nahi”
26002 Unique Users126472 Booklets Through A Single Print Ad
RESULTS:
OBJECTIVE:
CREATIVE
SOLUTION:
OBJECTIVE To leverage the Diwali season and create awareness to guard the home
against fire Create awareness for the Instant Strike activation of Fireguard that controls
the most types of fire.
A selfie to promote safety was used in print ads which were augmented to deliver Diwali greetings & other engagements.
Users were prompted to take a selfie and see a visual of themselves guarded from fire with Fireguard.
CREATIVE SOLUTION The brand’s message with the print ad
well connected with 100s of fire hazards in Pune and showed how the same would be taken care by Fireguard.
Engagements like “Get it or Regret it” were very effective.
RESULTS
Selfie for Safety ; A personalized lesson
SUGAR FREE
• To engage with fans and build a sustained relationship.
• To break through the clutter and join the passion with fans.
OBJECTIVE
When users captured the creative on the ticket, they could uncover utilities like Live traffic updates from areas surrounding the Stadium, Parking facilities nearby and call-a-cab service feature.
CREATIVE SOLUTION
82% Of The Consumers Who Were Sent Alerts Responded And
Continued To Engage
22,000 Engagements
Augmented Reality Tickets Give Sports Fans a Boost
Ticket is the new stadium
CASE STUDIES
OBJECTIVE
After huge success on digital platforms, Coke Studio sought to create an event offline to
capture the mood.
To create the biggest music mega certs across towns to strengthen the idea - “Music Meets
Happiness”.
WALK-INS ACROSS
15,000
MEGA CERTS
2210
TWEETS
4
16971 ENGAGEMENTS REACHING OUT TO 4134
FANS
Happy Hours - Redefined
Consumers entering the MegaCert could
download the song of their choice for free via
public Wi-Fi
CREATIVE SOLUTION
RESULT
A moderator tool was developed to fetch tweets with #cokestudioatmtv and it was displayed on a large digital screen at the
event
A second screen mobile application ensured that users receive more info
about the song, artist and even download the song
while watching the program.
OBJECTIVE
To build a content channel with rich engagements and promotions from
the products.
Strategizing to integrate print and all media communication on mobile.
CREATIVE SOLUTION
Dedicated brand channel was built on mobile using browser interface and the channel was cached across public Wi-Fi nodes in high net worth locations which were within 2 KMs of the retail outlets.
Consumers connecting to public hotspots could access curated content and product information and of course directions to the nearest Louis Philippe store. Caching of the content delivered superior experience to consumers while proximity and profile of the audience ensured superior targeting.
600K+ users have engaged with the brand in over 5 months
41000 followers of Louis Philippe downloaded these proximity based coupons over just 4 weekend days
20% of the footfalls engaged with Louis Philippe
RESULT
Excellence – Delivered by content on mobile
To build a communication and relationship strategy that lets the channel reach out to audience with the available programming options.
To ensure that each user would be targeted with right promotions.
OBJECTIVE
CREATIVE SOLUTION
RESULTS
Built an exclusive channel on mobile for Star TV and delivered it to consumers
connecting to Public hotspots in leading malls/coffee chains
An average of 5.2 views during the campaign
period
1.1M + unique users have engaged over 6
months
A channel for a channel made the brand flourish
To Help Chronic Sinusitis Patients At ENT Clinics Consider Balloon Sinuplasty Treatment.
OBJECTIVE CREATIVE SOLUTIONFree Wi-Fi was set up at select few ENT
clinics to deliver useful information like symptoms, treatment, why choose balloon sinuplasty over other treatments & testimonials from other patients.
180 patients were reached in each clinic approximately.
On an average, each user had accessed 5 different content.
RES
ULT
S
9% of the users were retargeted with additional info.
when they returned on the network
Perfect timings
APP DEVELOPMENTCASE STUDIES
OBJECTIVE:
McDowell’s wanted to tap the insight that singing is a skill that people like to brag about & create a Karaoke app that let friends have an impromptu party on-the-go.
CREATIVE SOLUTION:
Rated with 4.1 stars
The app was created with top 300 pre-loaded songs with lyrics of the season with sing & share capability.
Chris Gayle was roped in on mass-media ads to promote singing among non-singers.
Over 100,000 installs on Play
Store alone
1119 recommendations on Google+
McDowell’s No 1 Karaoke