augmented reality in theme parks - pairi daiza case
TRANSCRIPT
Augmented experiences in theme parks
Pairi Daiza Business case
The Pairi Daiza app
Main Features
• Map theme park • Search filters
• Sta6c informa6on
• No6fica6ons
Augment experiences with OJOO
Create interac6ve games & guides With stories, media, challenges & rewards
Linked to loca6ons in a certain 6meframe.
Educa6on Fun Teambuilding
Theme Park Products
Advantages • Create & sell engaging games & guides
• For any mobile device
• That can be used offline • Different products, different target groups -‐ 1 app • Easily manage & publish content yourself
• 7 languages supported
• Brand content for companies • Integrate rewards & coupons for upselling
• Brand awareness • AUract new visitors
• Engage more visitors • Organize events • Get extra revenues • Digi6ze educa6onal material
App possibili6es
Games
Become a real detec6ve and try to find the lost Panda. Complete challenges in the park & get hints to find him back.
Educa6onal Guide
Guide students around in the park on a theme walk with informa6on and liUle challenges to solve.
Seasonal or thema6c Games
Get out there and catch the escaped panda's over the en6re park before they eat all the bamboo.
Commercial Rewards
Players win redeemable coupons for comple6ng the games.
