augmented reality - ar & marketing
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DESCRIPTIONPresentation of the Meetup 'Augmented Reality Barcelona' celebrated on January 23, at Mobile World Centre. Isidro Navarro CEO at INAR, organizer of the meeting -Introduction to AR & Marketing List of speakers: Raul Gasa ENGIDIA, Toni Biada, CEO at EINNOVA - Marketing with Augmented Reality, David Marimon - CEO at CATCHOOM - Presentation of application CraftAR and summary of actuality in AR, David Montero - LAYAR - Introducing AR campaigns with LAYAR, Roger Pastor - Co-founder at PANGEA REALITY -Presentation of projects for Marketing using AR, Raman Sidhu - BLIPPAR - New trade techniques with AR World Mobile Center Presentations, demos and projects at the World Mobile Center, it is an open space for citizens. It houses a permanent exhibition and offers an agenda of activities related to current, trending and future issues and projects based on the social, cultural, technological and economic transformation brought by mobile technology. Therefore, it is a place to visit and experience, to share new approaches and opportunities, to enjoy and learn.
- 1.AUGMENTED REALITY & MARKETING AUGMENTED REALITY BARCELONA - MEETUP-04 2014-january-23 MOBILE WORLD CENTRE04RAUL GASABrand & Social StrategyISIDRO NAVARRO AR & VR - Architect
2. By ISIDRO NAVARRO & RAUL GASAINTRODUCTION #ARBCN_mktAugmented Reality & MARKETING Introduction Augmented Reality Barcelona new branding Top trends for 2014 Development Applications Related ThemesAUGMENTEDREALITYBARCELONA.COM @AR_BCN2 3. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASAINTRODUCTION #ARBCN_mktAugmented Reality Barcelona New brandAUGMENTEDREALITYBARCELONA.COM @AR_BCN3 4. Augmented Reality & MARKETINGINTRODUCTIONBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktAugmented Reality Barcelona Why a brand? A brand is stronger than just a Meetup group Get together companies and professionals of AR development Networking and projects Be a reference in Barcelona for AR technology. Think global act local: From Barcelona to the worldAUGMENTEDREALITYBARCELONA.COM @AR_BCN4 5. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASAINTRODUCTION #ARBCN_mktAugmented Reality Barcelona Online IdentityAUGMENTEDREALITYBARCELONA.COM @AR_BCN5 6. Augmented Reality & MARKETINGINTRODUCTIONBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktAugmented Reality Barcelona Web site: Act as community and a magazine Main challenge: Be a reference in AR in Barcelona (to the world, remember) How? With your help Why? Its helpfull for all of us (not only developers but also agencies) What? Your news, your expertise, your point of view. It is the best content AUGMENTEDREALITYBARCELONA.COM @AR_BCN6 7. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASAINTRODUCTION #ARBCN_mktAugmented Reality Barcelona Social Networks Are what we are as a communityAre what we do (Events, Networking)Is what we shareIs who we are as individual professionals (Networking) AUGMENTEDREALITYBARCELONA.COM @AR_BCN7 8. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASAINTRODUCTION #ARBCN_mktAugmented Reality Barcelona Today on Twitter #ARBCN_mktAUGMENTEDREALITYBARCELONA.COM @AR_BCN8 9. Augmented Reality & MARKETINGINTRODUCTIONBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktTop 10 Internet and tech trends for 2014 IoT Internet of ThingsWearable devices Augmented Reality Big Data and machine learning algorithmsmHealth technology 3D printing Intraday delivery Mobile payment and virtual currencies Electric cars E-learningLink to Post by Michael Altendorf AUGMENTEDREALITYBARCELONA.COM @AR_BCN9 10. Augmented Reality & MARKETINGCRAFTAR - CATCHOOM CraftAR can be used in two ways: Full-fledged Augmented Reality - Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. Image Recognition only - Skip the pop-up effect and lead directly to content in fullscreen. Examples are coupons, websites or additional information.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN10#ARBCN_mktDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA 11. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASADEVELOPMENT #ARBCN_mktCRAFTAR - CATCHOOM CRAFTAR CONTENT CREATORAUGMENTEDREALITYBARCELONA.COM @AR_BCN11 12. Augmented Reality & MARKETINGAURASMA AURASMA was originally created in 1996 as a British software company called Autonomy. The image recognition solutions were adopted by governments, businesses and organizations all around the world and in 2011, the Company was acquired by HP.Now is a service of HP Autonomy.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN12#ARBCN_mktDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA 13. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktAURASMA STUDIO AURASMA STUDIO CONTENT CREATOR FOR AURASMAWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN13 14. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktJUNAIO - METAIO METAIO Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen.JUNAIO app was created in 2010WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN14 15. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktMETAIO CREATOR METAIO CREATOR AR CONTENT CREATOR FOR JUNAIOWEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN15 16. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktLAYAR LAYAR Founded in 2009 provides tools and services for augmented reality and interactive print.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN16 17. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktLAYAR CREATOR LAYAR CREATOR CONTENT CREATOR FOR AR CAMPAIGNSWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN17 18. Augmented Reality & MARKETINGDEVELOPMENTBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktBLIPPAR BLIPPBUILDER AR CONTENT CREATORWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN18 19. Augmented Reality & MARKETINGMcDonald's McMission JUNAIO With the McMission application McDonalds gives customers the chances to get an inside view into the companys commitment to sustainability. The application is playful and includes a lot of information: From learning about renewable energy to proper waste disposal. McMission gives McDonalds customers an engaging overview about the corporate responsibility report.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN19#ARBCN_mktAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA 20. Augmented Reality & MARKETINGAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktINITION AR for Property Marketing and Real StateWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN20 21. Augmented Reality & MARKETINGAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktEXPLORE ENGAGE Interaction projects for Marketing and IndustryWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN21 22. Augmented Reality & MARKETINGRETAIL - SLYCE & HOVR.IT Slyce & Hovr.it are currently developing a mobile app based on this concept that can be used to take pictures of a product in-store, enabling a user to purchase the item from the retailer immediately with smartphone.WEB AUGMENTEDREALITYBARCELONA.COM @AR_BCN22#ARBCN_mktAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA 23. Augmented Reality & MARKETINGAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktMOOSEJAW MARXENT LABS MOOSEJAW X-RAY AR APP allows to see underwear products using x-ray illusion.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN23 24. Augmented Reality & MARKETINGAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktIBM - SHOPPING IBM allows to know more about products and select with custom filters.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN24 25. Augmented Reality & MARKETINGAPPLICATIONSBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktCATALOGUE IKEA IKEA launched the Catalogue IKEA App including AR to see contents of 3D models, videos and photo galleries.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN25 26. Augmented Reality & MARKETINGSECOND SCREEN - GALILEO JUNAIO CHANNEL GALILEO incorporates the Second screen concept. It describes the parallel use of a smart device and a TV in order to interact with additional digital content available for the TV Shows, Movies or commercials the audience is currently watching.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN26#ARBCN_mktRELATED THEMESBy ISIDRO NAVARRO & RAUL GASA 27. Augmented Reality & MARKETINGaiMIRROR aiMIRROR enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer's in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN27#ARBCN_mktRELATED THEMESBy ISIDRO NAVARRO & RAUL GASA 28. Augmented Reality & MARKETINGRELATED THEMESBy ISIDRO NAVARRO & RAUL GASA#ARBCN_mktGIMBAL - GEOFENCING QUALCOMM - Gimbal Proximity BeaconsWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN28 29. Augmented Reality & MARKETINGEstimote beacons Estimote beacon has a built-in Bluetooth 4.0 chip, also called a BLE (Bluetooth low energy). The beacon can run for up to 2 years on a single included battery. The hardware is cover with the soft silicone case housing which also has sticky back side, allowing it to be easily attached to any flat surface like wood, concrete, or glass. When installed, the Beacons begin transmit 2.4 GHz Bluetoothsignals. The signals communicate with smartphones that are as close as four inches away, or as far as 200 feet awayWEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN29#ARBCN_mktRELATED THEMESBy ISIDRO NAVARRO & RAUL GASA 30. Augmented Reality & MARKETINGMobile to Mortar - inMARKET Mobile to Mortar iBeacon Platform from inMarket is enabled by a virtually invisible beacon the size of a quarter that uses bluetooth to enable location based experiences.WEBVIDEOAUGMENTEDREALITYBARCELONA.COM @AR_BCN30#ARBCN_mktRELATED THEMESBy ISIDRO NAVARRO & RAUL GASA 31. Augmented Reality & MARKETING #ARBCN_mktBy ISIDRO NAVARRO & RAUL GASAISIDRO NAVARRO LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar MeetupAUGMENTEDREALITYBARCELONA.COM @AR_BCN31