Augmented Reality (AR) it’s going to be unreal

Presented by:

Emer B. Natalio

Augmented Reality (AR) ….what is it by definition…

• Augmented /og-men-təd/ adj.

– As a verb, (augment) “to make greater, more numerous, larger, or more intense” (Source: webster.com)

• Reality /rē-a-lə-tē/ noun

a. “a real event, entity, or state of affairs”

b. “something that is neither derivative

nor dependent but exists necessarily”(Source: webster.com)

Augmented Reality (AR) …how does it work….?

• Let’s take a look…Open Video Demo (By clicking on the hard-to-read link below)

• http://www.ad-dispatch.com/projects/overview/category/augemented-reality/

(AR) Applied to Wal-Mart’s Health Initiatives

• Healthcare

– Monitoring compliance

– Education

Retrieved on 5/18/2010 from http://studierstube.icg.tu-graz.ac.at/handheld_ar/pill_recognition.php

Augmented Reality -Ease of Implementation

Vendors:

• Layar

• Metaio

• Wikitude

Standards:

• W3C

• Open ARML

• AR Consortium

Augmented Reality – Business

• Tissot increases in-store sales by 85%

• Hypercompetition – Competitors Costco and Target may cause technology to become a “cost of doing business” (Pearlson & Saunders)

(AR) Conclusion

• Unfolding

• Next Generation of the Internet

• My Reality

• What’s Your Reality?

Augmented Reality (AR) it’s going to be unreal

Presented by:

Emer B. Natalio