augmented reality and virtual experience -...
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Professor Dimitrios Buhalis Bournemouth University, UK
www.bournemouth.ac.uk/etourismlab
www.buhalis.com
AUGMENTED REALITY
AND VIRTUAL EXPERIENCE
WHAT IS AUGMENTED REALITY
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THIS LOOKS INTERESTING….
HOW WILL YOU FIND OUT WHAT IT IS?
FINDING THE RIGHT INFORMATION FOR YOUR QUESTION …NOT THAT EASY ANYMORE….
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Reality Augmented
Reality
EASIER?
Augmented Reality
DEFINITION
Enhances (or augments) the surroundings of the
user with virtual information that seems to
co-exist with the real three-dimensional world
in real-time.
Milgram et al., 1994; Azuma et al., 2001
REQUIREMENTS FOR TRUE AR
Virtual and physical world
In real-time
Co-exist together
Augmented Reality
Milgram et al., 1994; Azuma et al., 2001
THE WORLD IS THE COMPUTER SCREEN
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Physical Reality Augmented Reality Virtual Reality
The Reality-Virtuality Continuum
WHAT IS NOT AUGMENTED REALITY?
Milgram et al., 1994
VIRTUAL REALITY
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WHAT IS NOT AUGMENTED REALITY?
Simulated Augmented Reality (IRVEs)
Virtual Reality
ADVANTAGES OF SMARTPHONE AR
augmented reality that is PERSONAL AND PRIVATE
augmentation EVERYWHERE
augmentation ALWAYS
all necessary equipment in ONE SMALL DEVICE
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AUGMENTED TOURISM EXPERIENCES
IDENTIFICATION & ASSISTANCE
Efficiency
Performance
EDUCATION & ENTERTAINMENT
Motivation
Inspiration
SERVICE DELIVERY & RECOVERY
Satisfaction
Loyalty
AUTO & PEDESTRIAN NAVIGATION
Comfort
Safety
COLLABORATION & SOCIALISING
Engagement
Fun
MANAGEMENT & PLANNING
Effectiveness
Sustainability
AWARENESS & PARTICIPATION
Engagement
Novelty
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Stay in touch with Dimitrios Professor Buhalis Dimitrios WWW.BUHALIS.COM
Director, eTourism Lab International Centre for Tourism and Hospitality Research (ICTHR) School of Tourism, Bournemouth University, Poole,BH12 5BB, UK
Tel: +44 1202 961517
Email: [email protected] http://www.bournemouth.ac.uk/etourismlab/
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