augmented citizen - mobile augmented reality summit @ mwc2010
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Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010 +++ authors: Dan Romescu + Willi Schroll +++ presented by Dan Romescu at AR-Summit, Mobile World Congress 2010, BarcelonaTRANSCRIPT
strategiclabs.org 2010
Dan Romescu + Willi Schroll, strategiclabs.org
Challenges and Solutionsfor an Open and Sustainable Outernet
augmentedcitizen
augmentedcitizen
strategiclabs.org 2010
Augmented Reality in the hypecycle
strategiclabs.org 2010
Augmented Reality unfolding
strategiclabs.org 2010
Mobile Augmented Reality 2010:Players looking for common tunes
Creative Commons Rickz @ flickr
strategiclabs.org 2010
Mobile Augmented Reality:Reality spam – real threat?
Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo
strategiclabs.org 2010
Mobile Augmented Reality:AR intrusion hacks – an adoption killer?
augmentedplanet.com 2010-01-27: The Case Against Augmented Reality
strategiclabs.org 2010
The State of Mobile Augmented Reality:Great opportunities
2014: USD 732m(Juniper)
The 16 businessmodels of Hayes2009
personalizedmedia.com 2009
strategiclabs.org 2010
How Big?Q: Isn‘t AR just a new mode how to display information?
A: Yes, but this in fact means to change the
mode of interaction with the world,your physical and social reality
Some name this „Augmented Reality Industry“ (Bruce Sterling)
strategiclabs.org 2010
Deep impact of AR in a nutshell
Since AR adds data into your stream ofperception it immediately adds something intoyour stream of consciousness.
> Different overlay, means different worlds,means different behaviors.
> In the future AR will not be just anothermedia channel.
strategiclabs.org 2010
The State of Mobile Augmented Reality:Challenges & Solutions
• Lack of standards?
• Lack of open data, local, social,objects, faces?
• Diverse design patterns andinteraction paradigms?
• No legal framework for complexprivacy issues
• Lack of hardware convenience –phones‘ AR usability is not perfect –waiting for AR goggles?
• Establish conventions andpatterns for MAR GUI, API etc.
• Awarenss of privacy issues
• Ecosystem to enable the„Augmented Citizen“
• We need more than an„Augmented Customer“ because ofthe deep impact of AR for realityconstruction
• We need an Education Frameworkto build responsible „AugmentedCitizens“
strategiclabs.org 2010
Maybe: The tech titans prepare forAR Commerce
• Ubiquitous Advertising? If theworld is a platform, what canyou do with Google Adwords,Streetview, Buzz and Goggles?
• Ubiquitous Commerce? If theworld is a platform, what canyou do with some cool ARsmart phones and the iTunesconcept?
• We should not leave thesuper powers alone with thefundamental decisions ahead
image source: gigaom.com/2010/02/12/google-vs-apple/
strategiclabs.org 2010
Navigation
Augmented SocialNetworking
Local Immersion
Identity
Privacy
Social Search
Hyperlocal Offers
AR Advertising
Context IntelligenceSmall Worlds
Lifelogging
Predictive Marketing
Ambient Intelligence
MAR at Home
Augmented Signage
Realtime
Realspace Realpeople
Reality Design
Reality Mashup
Instant Reality
Augmented Media
AR CommonsHybrid Intelligence
360° Transparency
Reality Stream
Mixed RealityGames
Reality Mining
Infotainment
Blended Learning 3.0
augmentedcitizen
Search Commerce
Socializing Entertainment
Sharing
Experience
MAR Event Guide
Serendipity
MAREcosystem
UbiquitousShopping
Affective MARSensor Fusion
Hybrid Tracking
ObectlinkedCustomerInterface
Object Recognition
Face Recognition
Augmented Identity
Permissions
Civic IICT
AugmentedDating
Immersive Edutainment
Knowledge Symmetry
HyperLBS
strategiclabs.org 2010
AR Dev Camp – April 23/24 2010 – BerlinOpen Augmented Reality.The World as Interface and Platform.
The largest commercial AR event in Europe.
The event will show the present trends and amazingoutlook of AR technology – and aims to translate thesekeen visions into business.
Day 1: ARDevCamp Business Area
Day 2: ARDevCamp Production Area
ardevcamp.de
strategiclabs.org 2010
Navigation
Augmented SocialNetworking
Local Immersion
Identity
Privacy
Standards
Hyperlocal Offers
Reality Design
Context IntelligenceSmall Worlds
Lifelogging
Predictive Marketing
Ambient Intelligence
MAR at Home
Realtime
Realspace Realpeople
Reality Design
Reality Mashup
Instant Reality
Augmented Media
AR CommonsHybrid Intelligence
360° Transparency
Reality Stream
Mixed RealityGames
Reality Mining
Infotainment
Blended Learning 3.0
MAR Event Guide
Serendipity
MAREcosystem
Affective MARSensor Fusion
Hybrid Tracking
ObectlinkedCustomerInterface
Object Recognition
Face Recognition
Augmented Identity
Permissions
Civic IICT
AugmentedDating
Immersive Edutainment
Knowledge Symmetry
HyperLBS
The tech point of view TBD
augmentedreality
Open Data Interface + Sensors
Interoperability Transaction platform
ID + Right Management
User Experience Design
strategiclabs.org 2010
Contact Information
Dan RomescuAugmented Citizen Advocate@[email protected]
Willi SchrollTechnology Analyst, Futurist@[email protected]
Find the presentation on slideshare.net/dromescu + slideshare.net/willi