audiopro headset

# ISSUE-E 06/2012incomingnewsCELLULAR ITALIA S.P.A.

A revolution in the Voice and Music area!

featuring

amazing sound experience by

NEW SOLUTIONS FOR NEW USERSConstant increase of

Smartphones diff usion.

The new functions of smartphonesNAVIGATING

COMMUNICATING ONLINE (SOCIAL NETWORKS)GAMING

LISTENING TO MUSIC

New usersTHE NEXT GENERATION OF PHONE USE

New expectations for accessoriesSOLUTIONS THAT SUPPORT THE

AUDIO-VIDEO FEATURES OF SMARTPHONESINNOVATIVE SOLUTIONS

DIFFERENT SOLUTIONS FORDIFFERENT TARGET GROUPS

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Smartphones are thenew way of listeningto music in motion!

A NEW VOICE & MUSIC PRODUCT LINE

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BASIC USERSOver 40

Use of mobile phoneto call and to text

Looking for:basic headsets

mostly for in-car use.

Requires:assured compatibility

DIGITAL USERS15-35 anni

Advanced use of smartphones forlistening to music, surfi ng the Web,

downloading Apps and watching movies

Looking for:advanced headphones/

headsets off ering maximum compatibility with the

multimedia features of their smartphones.

Requires:great style and design

NET WORKERS30-50 anni

Advanced/business use of smartphones for calling, writing and receiving emails,

GPS navigating and listening to music

GFK/EURISKO - may 2012

Looking for:headphones/headsets

for mostly professional useof their smartphone

Requires:quality and modern features

NET WORKERS

Functionality and practicality High-quality sound and great design

DIGITAL USERS

BASIC USERS

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1 brand 5 product families 15 items

Solutions that fully meet the needs of today’snew consumers.

AUDIOPRO PRODUCT LINE

EVOLUTIONand PERFORMANCES

Bluetooth headphones and speakers

SELF-EXPRESSIONand PERSONALITY

Stereo headphones

FREEDOMStereo earphones

MOSQUITOevery-wearing EARphones with microphone

In-ear HI-FI stereo earphones with fl at tangle-proof cable, built-in microphone and answer button.The ear-fi t ergonomic design adapts perfectly to the shape of the ear for maximum stability, great comfort and clean, crisp sound.

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COMPATIBLE WITH

Mac / MacBook

iPhone

Smartphones

iPod

CD Players

iPad

Tablets

MP3 Players

DVD Players

Jack adapter for Nokia, Sony-Ericsson and Samsung included

FREEDOM



APMOSQUITO1In-ear hi-fi stereoearphonesCOL. Black - Dark Grey

APMOSQUITO4In-ear hi-fi stereoearphonesCOL. Black - PURPLE

APMOSQUITO2In-ear hi-fi stereoearphonesCOL. Black - WHITE

APMOSQUITO5In-ear hi-fi stereoearphonesCOL. Black - GREEN

APMOSQUITO3In-ear hi-fi stereoearphonesCOL. Black - RED

APMOSQUITO6In-ear hi-fi stereoearphonesCOL. Black - BLUE



BEEultra-LIGHT headphones with microphone

Ultra-light Hi-Fi headphones with built-in microphone and answer button. The fl exibility of an adjusta-ble arch and the softness of a foam covering make these headphones easy and comfortable to wear, and exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort.The earphones fold to reduce external dimensions and make the headphones easy to carry.

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COMPATIBLE WITH

Mac / MacBook

iPhone

Smartphones

iPod

CD Players

iPad

Tablets

MP3 Players

DVD Players

APBEE2Folding, ultralighthi-fi stereo headphonesCOL. WHITE

APBEE4Folding, ultralighthi-fi stereo headphonesCOL. GREEN

exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort.The earphones fold to reduce external dimensions and make the headphones easy to carry.

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exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort. to reduce external dimensions and make the headphones easy to carry.

APBEE2Folding, ultralighthi-fi stereo headphones

APBEE4Folding, ultralighthi-fi stereo headphonesCOL. GREEN

hi-fi stereo headphonesCOL. WHITE

FREEDOM



APBEE3Folding, ultralighthi-fi stereo headphonesCOL. PURPLE

APBEE1Folding, ultralighthi-fi stereo headphonesCOL. Black



bumblebeeultra-experience headphones with microphone

Padded hi-fi stereo headphones with built-in microphone and answer button. Padded insulation and articulated earphones provide superior audio performance and a great listening experience, even in the noisiest urban areas. With their built-in microphone with answer button, these headpho-nes are perfect for taking full advantage of the technology in smartphones of the latest generation.

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COMPATIBLE WITH

Mac / MacBook

iPhone

Smartphones

iPod

CD Players

iPad

Tablets

MP3 Players

DVD Players

APBUMBLEBEE1Padded hi-fi stereo headphonesCOL. Black - Black

APBUMBLEBEE2Padded hi-fi stereo headphonesCOL. Black - WHITE

APBUMBLEBEE3Padded hi-fi stereo headphonesCOL. Black - RED

nes are perfect for taking full advantage of the technology in smartphones of the latest generation.

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APBUMBLEBEE1Padded hi-fi stereo headphonesCOL. Black - Black

APBUMBLEBEE2Padded hi-fi stereo headphonesCOL. Black - WHITE

APBUMBLEBEE3Padded hi-fi stereo headphones

FREEDOM



FLYWIRELESS PLAY & SPEAK headphones with mic.

Hi-Fi stereo headphones with Bluetooth® wireless technology. With its Bluetooth® technology, remote control of audio/video functions and built-in microphone, FLY headphones are the most advanced solution for smartphones, tablets and computers. They are ideal for Hi-Fi music reproduc-tion, viewing multimedia content, and making telephone calls and video calls.

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COMPATIBLE WITH

iPhone

Smartphones

iPad

Tablets

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Mac / MacBook / Desktop / Laptop

FREEDOM



APFLYBluetooth hi-fi stereo headphonesCOL. Black

SCRABBLEwireless play & speak SPEAKERPHONE WITH MIC.

Amplifi ed Bluetooth® wireless speaker with speakerphone. SCRABBLE’s wireless connection of-fers maximum freedom, since you can use your smartphone or tablet as a remote control to share your music by playing it out loud. With its handsfree capabilities and convenient answer button, this portable speaker is also ideal as a speakerphone for receiving and placing phone calls.

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COMPATIBLE WITH

Mac / MacBook / Desktop / Laptop

iPhone

Smartphones

iPad

Tablets

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FREEDOM



APSCRABBLEAmplified Bluetooth� speaker with speakerphoneCOL. Black

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PACKAGING FORMATS

MOSQUITO

BEE

FLYBUMBLEBEE

SCRABBLE

1

2

FRONT

FRONT

Only 2 package formatsExcellent space managementOrderly product display with great impact

High perceived qualityStyle and quality that meetthe consumer’s expectations

Complete communicationA fi ne balance between image, style and contentClear, simple understanding of product strong points

Packaging in line with the styleof the most demanding, dynamicconsumers, but with full clarity about compatibility with smartphones

Only 2 package formatsOnly 2 package formats

A COMPLETE,HIGHLY COMMUNICATIVE PRODUCT LINE

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QR CODEImmediate access - from the package -to multimedia content and detailed technical information on the individual product.

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Voice&

Music

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High-quality sound and great design

A COMPLETE,HIGHLY COMMUNICATIVE PRODUCT LINE Functionality and practicality

incomingnewsis a journal of

Cellular Italia S.p.A.Via Lambrakis, 1/A

42122 Reggio Emilia

www.cellularline.com

FOC

USA

UD

IOPR

O12

EN

CODE DESCRIPTION EAN CODE

APMOSQUITO1 In-ear hi-fi stereo earphones 8018080169212






APBEE1 Folding, ultralight hi-fi stereo headphones 8018080169540




APBUMBLEBEE1 Padded hi-fi stereo headphones 8018080169595



APFLY Bluetooth hi-fi stereo headphones 8018080169786

APSCRABBLE Amplified Bluetooth® speaker with speakerphone 8018080169793

audiopro headset

Documents

ear speaker

headphones easy

black purpleapmosquito2in

black whiteapmosquito5in

black greenapmosquito3in

black redapmosquito6in

black bluejack adapter

ear t ergonomic design