audiencefuel - audience development

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Marketing Services for Media Companies

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Page 1: AudienceFUEL - Audience Development

Marketing Services for Media Companies

Page 2: AudienceFUEL - Audience Development

How does Audience Development Benefit You:

Drive Marketing Objectives. AudienceFUEL offers a transparent platform to drive users directly to your site. Increase unique visitors, page views, video streams and time on site.

Build your ComScore profile!

Page 3: AudienceFUEL - Audience Development

Earned and Paid Audience Development Solutions:

Free Audience Development. Free service to convert your house or unsold ad inventory into a CPC marketing budget. Earn credit.

Paid Audience Development. Choose a CPC bid rate, budget and goals to drive audience directly to your site. Pay for credit.

Page 4: AudienceFUEL - Audience Development

Free Audience Development

(Earn Credit)

Page 5: AudienceFUEL - Audience Development

Sell House AdsRun other premium publishers’ house ads on your house ad inventory.

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Never lose control over who can advertise on your site.

AudienceFUEL requests your permission for each publisher to advertise.

Reports show which publishers ran on your site and how your inventory performed.

Page 6: AudienceFUEL - Audience Development

Receive Credit 1 2 3

Sell house inventory to premium publishers and get credit.

Earn Credit based on the bid price of the publishers that you allow to advertise on your site(s).

Better performing inventory earns more credit.

AF optimizes campaigns based on CTR to earn you the most credit.

Page 7: AudienceFUEL - Audience Development

Buy CPC Traffic 1 2 3

Upload campaigns to our platform and spend your credit using CPC bids.

You can advertise using IAB display or mobile web sizes.

Bid using CPC to drive traffic to your site.

AF optimizes your campaigns for CTR to spend your credit efficiently.

Page 8: AudienceFUEL - Audience Development

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Tags. We give you ad tags for IAB display and mobile ad sizes. You control how often and when they run.

Passbacks. We can either pass back unused impressions or run your own campaigns. This doesn't spend your credit.

Login. We provide you a login to our website to receive performance reports.

There is no charge. We do not take a percentage of your inventory. No contract, no commitment.

Implementation for earning credit is easy:

Page 9: AudienceFUEL - Audience Development

PaidAudience Development

(Buy Credit)

Page 10: AudienceFUEL - Audience Development

Buy TrafficRun ads on premium sites.

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Choose your budget and CPC bid rate.

Establish your campaign goals.

Upload creatives.

Launch campaign.

Page 11: AudienceFUEL - Audience Development

Optimize 1 2

Using your site reporting and our technology, optimize for campaign performance.

Send AudienceFUEL referring traffic analytics.

AudienceFUEL will optimize towards your campaign goals. Example: Initiate video streams.

Page 12: AudienceFUEL - Audience Development

No Creative? No Problem.AudienceFUEL offers 2 content marketing ad formats built from your RSS feed: Image & Text.

IMAGE: Ad unit scrolls through 3-5 headlines with images.

TEXT: Ad unit can include 3 text headlines.

Page 13: AudienceFUEL - Audience Development

Thank You

For more information: www.audiencefuel.com