Audience Research Analysis

I Carried out this research in order to find out what my target audience thinks of music magazines and what they expect to see in a music magazine. This

research will help me decide what content to include in my magazine.

My first question asked people what their gender was, I asked an equal number of each gender in order to be able to create a balanced magazine that would cater towards both males and females. So the results show that 50% of people were male and the other 50% were female. Because of these results I will cater the content in my magazine to cater to both genders.

What is your gender?

What is your age?

My second question asked people what their age was, all of the people asked in the survey answered 16-24, because of this result I will make the content in my magazine cater towards that age group. Because of this and the above question I will make the content in my magazine cater towards males and females aged 16-24.

What genre/s of music do you like?

The third question of my survey asked people what genre/s of music they liked, the two most popular results each with 70% are R'n'B and Rock, this tells me that the content I include in my magazine should be centred around these two genres in order to best cater towards my target audience.

Which music magazines Have you read?

The fourth question asked people what existing music magazines have they read, most of my target audience answered with blender with 40% and Billboard following second with 30%, this means that I should draw inspiration mainly from Blender magazine when making my own.

How much would you be Willing to pay for a

Music magazine?Question number five asked people how much they would be willing to pay for a music magazine. The majority of people answered with £3-£4, this tells me that this is how much I should price my magazine at.

What content do you lookfor in a music magazine?

Question six asks people what content they prefer in a music magazine, the top three answers were Interviews, Reviews and Competitions, this tells me that these are the three things that I should include in my magazine as it what my target audience wants.

How do you access your music?

The seventh question of my survey asks people how they access their music, the majority of answers showed that the majority of people access music through their phones. This shows me that I should include some phone links in my magazine or the best phone apps for music.

How often do you search fornew music?

Question number eight on my survey asks people how often they search for new music, the majority of people answered with all the time.

What colour scheme do youthink is best?

The ninth question asked people what colour scheme they think sounded the best, the majority of people answered with Black, Blue and Gray, this is followed in second by Black, Blue and White this shows me what colour scheme I should use in my magazine.

Where do you purchaseyour music?

Question 10 on my survey asked people where they purchase music from, I tunes was the most popular result with 70%, this tells me that I should include some information on I tunes in my magazine.