audience innovation 2016 campaign capabilities & design

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Page 1: Audience Innovation  2016 Campaign Capabilities & Design
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Executive Overview

Precision Database Examples

Multiple Campaign Examples

Content & Magazine PartnersActivation & Flexibility Components

APPENDIX CONSUMER Targets BUSINESS Targets Local Market Targets Market-by-Market

Travel & Tourism Automotive/Dealer Banking & Financial Insurance Affluent Household

Response, Results & Return

Next Steps, Timing & Start-Up

CONTACT US & RESOURCES

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