AUDIENCEDEVELOPMENT

AUDIENCEDEVELOPMENT

for the email marketing gurus

Understandingyour audience

Growingyour list

Developing relationships

UNDERSTANDINGYOUR AUDIENCE UNDERSTANDINGYOUR AUDIENCE

2 AudienceTypes

CasualAudience

Relationship Audience

Low Lifetime Value

Short-lived

Brief Brand Exposure Directly Reachable

High Lifetime Value

Long-lived

TRANSFORMINGYOUR AUDIENCE TRANSFORMINGYOUR AUDIENCE

CasualAudience

Relationship Audience

Subscriptions

List GrowthStrategies

to implement asap

List GrowthStrategies

EMAILCAPTUREWIDGETS

REGISTRATIONOPTIMIZATION

USE YOUROTHER

CHANNELS

1 2 3

IT'S ALLABOUT THE

RELATIONSHIP

IT'S ALLABOUT THE

RELATIONSHIP

VS.Unengaged Unsubscribers

Not opening orclicking emails

Find a way to engagethem or remove

them from your list.

The inevitableunsubscribes

Think about ways tominimize this; build a

solid relationship.

HOW TO BUILD A RELATIONSHIP

Cross-promotion

PreferenceCenters

Re-engagementCampaigns

Cross-Promotion

Make sure your subscribersare getting their emails

Offer additionalsubscribe options

The more content they accept,the better the relationship

PreferenceCenters

Two options available:

1. During thesubscription process

2. During the unsubscribing process- a last attempt to save the relationship

Re-engagementCampaigns

Less opens and clicks

Bring them backinto the fold

Click here for an example

CLICK HEREto download PostUp's

Audience DevelopmentSolution Guide!