AUDI TODAY

MARKETING

Audi Marketing sets standards and writes advertising history. This is only one example of the many different activities that are carried out by the marketing/sales, however. Designing the Audi website and all the merchandising articles are another feature, not to mention supplying the over 4 000 Audi dealers all over the world with convincing information about there cars for them to pass on to our customers. Trade fair presentations and sales support as well as supervising the advertising activities of the Audi partners are further marketing assignments.

Audi's activities in the art, culture and sport sponsoring field are managed here too – the successful German skiing teams, the Telekom team in professional cycling and, not least of all, Audi's own LeMans racing team are outstanding examples of the company's sports involvement, while the Salzburg Festival and the Altmühltal Concerts are successful examples of cultural sponsoring.

Audi is one of the strongest German brands, with which our customers associate emotion, appeal and safety. One of the most fascinating assignments at the company is to link this image with the inherent attributes of Audi's products.

Slogans

Audi's corporate tagline is Vorsprung durch Technik, meaning "Progress through Technology". The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. A few years ago, the North American tagline was "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik was used in advertising. More recently, however, Audi has updated the tagline to "Truth in Engineering" in the U.S.

Sponsorships

Audi is a strong partner of different kinds of sports. In association football, long partnerships exist between Audi and various clubs like Manchester United, FC Bayern Munich, Real Madrid CF, FC Barcelona, AC Milan and Ajax Amsterdam. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company. Additionally, Audi supports the German Ski Association (DSV) as well as the alpine skiing national teams of Switserland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the US. For almost two decades Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi. In sailing, Audi is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams ERC Ingolstadt (hockey) and FC Ingolstadt 04 (soccer).In 2009, the year of Audis 100th anniversary, the company organises the Audi Cup for the first time. In a two-day-tournament, the teams of FC Bayern Munich, AC Milan, Manchester United F.C. and CA Boca Juniors will compete against each other.Audi also sponsor the New York Yankees as well. In October 2010 they agreed to a three sponsorship year-deal with Everton.

Multitronic campaign

Audi Sans (based on Univers Extended) was originally created in 1997 by Ole Schäfer for MetaDesign.

MetaDesign was later commissioned for a new corporate typeface called Audi Type, designed by Paul van der Laan and Pieter van Rosmalen of Bold Monday. The font began to appear in Audi's 2009 products and marketing materials

Audi e-tron

The next phase of technology Audi is developing is the e-tron electric drive powertrain system. They have shown several concept cars as of March 2010, each with different levels of size and performance. The original e-tron concept shown at the 2009 Frankfurt motor show is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels. The second concept was shown at the 2010 Detroit Motor Show. Power is provided by two electric motors at the rear axle. This concept is also considered to be the direction for a future mid-engined gas powered 2 seat performance coupe. The Audi A1 e-tron concept, based on the Audi A1 production model, is a hybrid vehicle with a range extending Wankel rotary engine to provide power after the initial charge of the battery is depleted. It is the only concept of the three to have range extending capability. The car is powered through the front wheels, always using electric power.

MODELS

The Audi A3 is the German automaker's smallest

least expensive model sold in North America.

The four-door hatchback comes standard with a 200 horsepower 2.0 liter inline-four engine, which achieves peak output between 5100 and 6000 rpm.

Max torque of 207 pound-feet is available from 1800 to 5000 rpm.

•Automatic Start-Stop function for greater fuel and CO2 efficiency (only available on the 2.0 TDI/2.0 TFSI manual engines)•Recuperation for optimal energy utilisation•Misfuelling inhibition for diesel engines•ESP (including limited-slip differential on front-wheel-drive models) •First aid kit •Front and rear fog lights Front and rear ISOFIX seats with front passenger airbag deactivation switch Front side airbags •Headlight range adjustment Thatcham category 1 alarm and immobiliser Toolkit and car jack Warning triangle

Assembly Neckarsulm, Germany Class :Sports car Body style 2-door coupé (2007)

2-door spyder (2009) Layout : Longitudinal mid-engine,

quattro permanent all-wheel drive Engine 4.2 L FSI V8, 2×DOHC;

5.2 L FSI V10, 2×DOHC Transmission 6-speed manual,

6-speed R tronic single-clutch semi-automatic

Wheelbase 2,650 mm (104.3 in)