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MERGER BETWEEN AUDI & DUCATI
Presented By: Ashwini Praveen
Introduction to AUDI German Based Company
Founded by August Horch in 1885 Subsidy Of Volkswagen since 1966 Revenue 2011: Exceeds $500 Million worldwide
Introduction to DUCATI In 1926, three brothers, Adriano, Marcello and Bruno Ducati founded Ducati
Italy Based Company
Revenue 2011 : $ 209.1 Million
Market Share DataMarket share Data of 2011
Market Share Data
The Merger/Acquisition Summary Style: Friendly Rename: No . Same Brand Names continued Purpose: Increase Sales Strategic Mode: Development
The Deal: Audi Purchased Ducati $1.12 Billion
Market Share of Audi: 9%.
Combined market share: 10% (Approx).
Audi & Ducati Key Features 2012 , Audi acquired Ducati To increase market share & Sales. Technology is Unique in both companies. Investment-$1.12 Billion , Ducati had liabilities of just $200 thousand.
Features Continued Audi Has greater sales to BMW & Mercedes Both Have Sports version customized for customers needs Audi is famous brand in Luxury compartment & Ducati is famous for its sports bike
Audi & Ducati - Merger Advantage The Brand image of both the companies is boosted. Increase in Sales. Increase in market share.
Can offer more Customized Service to customers from Volkswagen
Audi and Ducati - Synergies Operational Synergies Technology Synergy Investment synergy
Are these Automobiles Mergers working?Subjectivity: The customers cant resist such a customised service offer & brand names.
Objectivity: Increase Sales