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Audi Vorsprung durch Technik
Audi collection 2011
quattro GmbH 85045 Ingolstadt www.audi.com Valid from September 2011 Printed in Germany 158/2101.30.18
All offers available while stocks last. Deliveries and services provided in accordance with our general terms and conditions. Subject to misprints, errors and alteration. This catalogue was printed on chlorine-free bleached paper.
Audi design Capturing the unique Leather An extraordinary material Audi exclusive Express your personality Q3/A1 collection Young and expressive Kids For the Audi fans of tomorrow Heritage Motorsport history you can touch
Sport/ClothingAdidas functional cap page 069 Adidas functional polo shirts page 068 Bath towel page 069 Golf balls page 067 Golf stand bag page 066 Golf towel page 069 Golf travel cover page 067 Mens leather jacket page 071 Mens ski jacket page 064 Mens ski trousers page 064 Mens softshell jacket page 071 Ski gloves page 065 Ski hat page 063 Womens ski jacket page 063 Womens ski trousers page 064 Womens softshell jacket page 071
R8 GT collectionBallpoint pens pages 092, 093 Caps pages 091, 093 Chronograph page 084 Cufflinks page 084 Key ring page 093 Lanyard page 092 Lighter page 092 Luggage sets pages 086, 087 Mens leather jacket page 090 Mens outdoor jacket page 090 Mens polo shirt page 091 Mens rugby shirt page 091 Scarf page 089 Womens layered shirt page 089 Womens outdoor jacket page 088 Womens polo shirt page 088 Womens sweater page 089
KidsAudi A1 pull-back car page 083 Audi Junior quattro page 083 Audi kids car page 082 Baby cap and towel set page 074 Baseball caps pages 077, 080 Kthe Kruse collection pages 072, 073 Key ring page 083 Motorsport bear page 083 Shirts pages 074, 075, 077 079, 081 Sweater page 080
Home & LeisureBeaker page 101 Cigar drill page 098 Espresso cups page 100 Lighters page 098 Metal bowl page 101 Note book page 095 Pens pages 095, 097 Pocket knife page 098 Shopping basket page 099 Thermos flask page 101
HeritageAviator sunglasses page 103 Boules set page 106 Key rings page 107 Kids Heritage jacket page 104 Kids Heritage polo shirt page 104 Mens Heritage jacket page 104 Mens Heritage polo shirt page 104 Shoulder bag page 105 Wallets page 107 Womens billfold page 107
Four Rings. One underlying spirit.Audi stands for Vorsprung durch Technik. That refers not only to our cars, but also to everything else that bears our name. Because our philosophy is always the same: the product must be unmistakable. It has to represent the spirit of our brand. In short: it needs to be something special.
In this catalogue, wed like to introduce you to the Audi collection. Selected items can accompany you throughout the day, no matter where you are. Begin the day in relaxed mood with a glance at one of our high-quality chronographs. Feel at home with our timelessly stylish fashion range. And spoil the young ones with the cheerful childrens range. Enjoy Audi. Live Audi.
In dialogue: Audi QR codes Experience the Audi collection: use a QR app on your phone to capture the QR code. Or go to the following address: www.youtube.com/user/audi.
ContentsWelcome to Audi and the Audi collection. Find out what it means not just to drive an Audi but to really live Audi.
006 Audi designAn interview with our head designer Wolfgang Egger about what makes Audi design so unique.
020 TravelNo matter where you are with Audi accessories youll always feel right at home.
036 Audi exclusiveThat individual touch exclusively from Audi.
010 LeatherExtraordinary material transformed into extraordinary products.
028 WatchesWe know how important time is after all, Audi has been around for over 100 years.
038 Q3/A1 collectionYoung and modern stunning outfits designed in cooperation with Maloja.
052 AccessoriesThe little things in life also deserve great design because they enrich our everyday lives.
072 KidsThey may not be old enough to drive, but kids can be Audi fans too.
094 Home & LeisureLend your home that certain Audi touch.
062 Sport/ClothingDynamics are an integral part of our brand. The same is also true of our clothing.
084 R8 GT collectionThe sportiest accessories for some of our sportiest cars.
102 HeritageCommemorating our greatest victories with a series of specially selected items.
006 Audi design
Good design must always make a statement and express some kind of vision, says Wolfgang Egger. It must strive for excellence and anticipate future developments.
Focus on precisionThe special something that defines Audi design isnt produced in a vacuum. Design, creativity, a feel for the vocabulary of shape these all require inspiration. mentation. Everything about the vehicle or designer product is there to serve a rational purpose. The classic design adage form follows function is given precise expression here. Audi designers find this inspiration in Munich. The capital of Bavaria combines sophistication with spacious urban planning and provides an ideal environment for new ways of thinking and interdisciplinary exchange. A young, international design team headed by Wolfgang Egger works in a commodious, well-lit office: this is Audi Concept Design. Their main duty is to come up with ideas for the unique vehicles that Audi produces. But they also develop exclusive designer products that make the Audi brand come to life beyond the world of cars. Commonplace items are given the Audi design treatment, elevating them above the mundane. Take the unique appearance of the football table, for example (see next page). Alongside the brands aesthetic sensibility, the designers also favour materials that are used by Audi in automotive construction. Carbon, aluminium and leather afford everyday items an added sense of value and prestige. people to experience the Audi brand from a new perspective and encounter a very different kind of Vorsprung durch Technik.
The products adhere to the philosophy and formal style of Audi design: clear lines, minimalist execution, no unnecessary orna-
But what is the underlying motivation for transforming everyday items into Audi design products? Egger explains: It allows
Audi design 007
At Audi, high-performance design applies to everyday items as much as it does to automobiles.
008 Audi design
Technology, high-quality materials and meticulous workmanship define all of our products. That goes for both our cars and our accessories.
The Audi design football table, which just two years ago was no more than a design study from Audi Concept Design, is now in series production. And for all those who say football tables arent supposed to look good: in professional football the ball is no longer made of leather but of polyurethane. Individually hand-crafted, the wooden core is finished with aluminium and a highstrength synthetic material. One important fact is that the tables characteristics comply 100 % with the requirements of a professional competition-level football table. This combination of functionality and design is unique in the world of table football. Nothing was left to chance. In the Audi educational workshops in Ingolstadt and Neckarsulm, ten Audi apprentices built ten football tables. The tables took an entire year of complex manual labour to complete under the watchful eye of the MunichBuilt by hand, played by hand: the Audi design football table. A designer object of the sporty kind.
design team. The result was a set of high-quality design prototypes. Using the lessons derived from this process, the football table manufacturer Leonhart produced an exclusive limited production run. Wolfgang Egger: We incorporated large flowing surfaces and clear precise lines into our football table design. The brushed aluminium frame creates an exciting contrast to the white tabletop.
Audi design 009
Audis 100 year anniversary was honoured with a very special timepiece the Tachoscope Audi Centennial Edition watch. It encapsulates the brands unparalleled passion for tradition and innovation, design and precision, premium quality and perfection.
The Tachoscope pays homage to 100 years of Audi, says Rupert Stadler, Chief Executive of AUDI AG. This timekeeper is a masterpiece of the watchmakers craft, a product of our passion for mechanical precision. And it symbolises the proud heritage of our powerful brand. The dial is made of genuine enamel: inspired by the instrumentation typography on the legendary Auto Union racing cars, Audi design developed a totally new and particularly legible font. Audi TachoscopeThe Audi Tachoscope is strictly limited to 100 units each watch representing one of Audis 100 years. For more information, please see page 29.
As a masterpiece of watchmaking, this singlepusher chronograph with tachymeter function features a manufacture calibre and a truly unique layout.
The dial is dominated by the large numerals demarcating the seconds, which are reminiscent of the rev counter in the Grand Prix Type C racing car of the 1930s. Audi design crafted the crown in the shape of a gearwheel. The case, delineated by clear-cut edges, radiates elegance and proportional balance. Audis anniversary years are engraved on the rotor of the mechanical movement and are visible through the glass back of the case.
Visually, the movement in the Tachoscope is incredible, says Wolfgang Egger. The design of the Centennial Edition watch is classic Audi our design philosophy translated to classic watch design. The Tachosco