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Audi Automobiles Economics and Management 2016 Group No - 30 Vorsprung durch Technik

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Page 1: Audi Automobiles

Audi Automobiles

Economics and Management 2016Group No - 30

Vorsprung durch Technik

Page 2: Audi Automobiles

2 Group Members

S.Sujeewanandh - IT 14227714 B.Saravana Prasanth - IT 14237300 P.Aravinth - IT 14236793 S.Yugeshwar - IT 14226106

Page 3: Audi Automobiles

3 Audi at a glance

Audi is a German automobile manufacturer that designs, and distributes luxury automobiles. Audi’s headquarters is in Bavaria, Germany.

Audi has been a owned (99.55%) by Volkswagen Group since 1966.

Audi India was established in March 2007 as a division of Volkswagen Group Sales India.

Audi is represented in 110 countries worldwide and since 2004.

Page 4: Audi Automobiles

4 Audi at a glance

Company Type - Public Company Industry – Automotive Produce Luxury Cars Founded - Germany (29 June 1932) Founder - August Horch Headquarter - Germany Locations - Now 11 production facilities in 9 countries Website – www.audi.com

Page 5: Audi Automobiles

5 Key Persons

Chairman of the Board of Management - Rupert Stadler Head of Design - Wolfgang Egger Head of Technical Development - Ulrich Hackenberg Head of Audi Group India – Joe King Managing Director of Audi Group India – Mitesh Patel

Page 6: Audi Automobiles

6 Logo

Branding – The Audi shows four rings that represent the four Base Companies of Auto Union.

The first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.

Logo -

Page 7: Audi Automobiles

7 Rank & Position of Audi worldwide

Automotive Performance

3rd Position

Auto Pacific Vehicle Satisfaction Awards

5th position

Best Business Brands Germany

2nd position

Customer Service Index Ranking Luxury Brands

2nd Position

Page 8: Audi Automobiles

8 Organizational Culture

“Vorsprung durch Technik“ - lead by technology The Audi culture of innovation thrives on challenge – not on routines.

Page 9: Audi Automobiles

9 Motivational of Employees

Children are part of the Audi family. Work and life – we’re flexible Where health comes naturally Well provided-for in retirement

Page 10: Audi Automobiles

10 Grouping & Teaming of Employees Formal and common group.

Page 11: Audi Automobiles

11 Leadership Styles

Democratic Leadership.

Page 12: Audi Automobiles

12 Social Responsibility of the Organization

Green IT – energy-saving data center

Intelligent water usage and treatment

Audi A3 body shop

Oak Forest research project

Saving energy at work

Environmental management and partnershipsBavarian Environmental Pact IV projectAudi has implemented the EMAS (Eco-Management and Audit Scheme) environmental management system of

the European Union which goes far beyond standard requirements.

Page 13: Audi Automobiles

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Synthetic fuels: Audi e-fuels Audi is developing renewable forms of energy – which are known as Audi e-

fuels – because they can make a large contribution towards CO2 neutrality. For this, Audi is playing a part in the development and production of third-generation renewable fuels, which do not compete with the production of food or animal feed.

Audi e-gas project The Audi e-gas project makes an important contribution towards carbon-

neutral mobility. It involves generating synthetic natural gas in a power-to-gas plant, which serves as fuel for the gas-powered Audi models. Along with its potential for carbon-neutral operation and low fuel costs, this technology offers other benefits as well.

Page 15: Audi Automobiles

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