Competitive dynamics

How should Market challengers

ATTACKMarket Leaders

Define the Strategic Objectives

Define the Potential Opponents

Choose and Adapt to a Attack Strategy

MARKET CHALLENGER

STRATEGIES

Keep in Mind

Your Sole Motive of Targeted Attack is Success

Targeted Attack will

Affect the market leader and Agitate the Small, Incompetent and Unrefined firms

Develop a Strong Competitive Analysis

Make a Smart Decision

Spend Time Picking the Right one

Identify the Market Leaders

Key Point is INNOVATION

This Will Bring

New Customers>More Customers>More Usage……………….. SUCCESS

INNOVATION will bring the Vital things

• Total Market Expansion• Expansion in Share

Choose a General Attack Strategy

• Frontal Attack• Flank Attack• Encirclement Attack• Bypass Attack• Guerrilla Attack

Switch to the Specific ones

• Price Discount• Lower Price Goods• Improved Services• Advertisement Promotions• Cost Reduction• Variety and Innovation

Remember!

Being DifferentBrings the

Difference