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Page 1: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

Communication Plan

2011

Page 2: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety
Page 3: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

Communication Plan 2011

Page 4: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Page 5: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Table of contents

Purpose...........................................................................................................5

Background.....................................................................................................5

Communications and engagement research................................................. 6

Research methodology........................................................................6

Key findings.........................................................................................6

Communication goals.....................................................................................8

Primary goal........................................................................................8

Secondary goals.................................................................................8

Objectives......................................................................................................8

Target audiences...........................................................................................9

Aviation. .............................................................................................9

Rail....................................................................................................10

Marine...............................................................................................11

Strategic approach......................................................................................12

Communication activities............................................................................13

Tracking and evaluation (measuring success)............................................13

Appendix A: Schedule of activities..............................................................14

Appendix B: ATSB current information products……………….……………20

Page 6: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Page 7: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Purpose As the national transport safety investigator, the Australian Transport Safety Bureau (ATSB) plays a leading role in improving safety across the marine, rail and aviation industries in Australia. The lessons learnt from ATSB investigations have a strong educational value for all operators in the transport industry as well as the community at large. If communicated effectively, these lessons can help prevent a future occurrence of an incident or accident. The purpose of this communication plan is to provide an integrated and evidence-based approach for the ATSB to communicate key safety lessons to the transport industry and community. Background The ATSB is an independent Commonwealth Government statutory agency. It is governed by a Commission and is entirely separate from transport regulators, policy makers and service providers. The ATSB's function is to improve safety and public confidence in the aviation, marine and rail modes of transport through excellence in:

• independent investigation of transport accidents and other safety occurrences • safety data recording, analysis and research • fostering safety awareness, knowledge and action.

As stated in the Transport Safety Investigation Act 2003 (TSI Act) and the Minister’s Statement of Expectations, the ATSB is required to communicate any factors that contribute to transport safety accidents and other safety occurrences to the transport industry and the general public. The ATSB is also required to conduct public educational programs about matters relating to transport safety. Currently, the ATSB communicates investigation outcomes through the publication of investigation reports, research and statistical reports. These investigation outcomes, including safety recommendations are also posted on the ATSB’s website. Between May and July 2010, the ATSB conducted a comprehensive market research study with key industry and community stakeholders. The purpose of the research was to gain stakeholders' views and insights about the way the ATSB communicates important transport safety messages across the rail, marine and aviation modes. The findings from this research have been used to develop an effective evidence-based communication strategy that better targets each of our audience groups. Ultimately, the research seeks to improve the way the ATSB provides transport safety education and information to industry and the public.

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D R A F T

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Communications and engagement research In March 2010, the ATSB engaged market research agency instinct & reason to support and inform the development of this communication plan. The research aimed to: • help define how the ATSB is positioned in the transport safety industry • determine the segmentation of the transport safety industry and identify priority

audiences • gain insights and understanding of the audience segments’ profile, attitudes and

behaviours in terms of transport safety information and education and specifically how this relates to the ATSB

• determine the communication messages, format, methods and channels that will be most effective and efficient for target audience segments

• test and review current communications with these audience segments. Research methodology The study involved both a qualitative and quantitative research phase conducted with stakeholders across the marine, rail and aviation industries. The qualitative phase included a mix of 24 phone and face-to-face in-depth interviews, four mini groups and two focus groups, combined with questionnaire pilot testing. The quantitative phase was based on an online survey sent to stakeholders. In total, 678 people responded to the online survey. The aviation industry represented the largest group of survey respondents with 53 per cent. This was followed by the marine industry (14 per cent), rail industry (13 per cent), state/territory government regulators (9 per cent), Australian government/regulator/Australian Defence Force (8 per cent) and others (3 per cent). Key findings The survey was designed to explore the following areas surrounding the ATSB and its relationship with stakeholders: • awareness of and experience with the ATSB • perceptions of ATSB performance • perspectives on roles and transport safety • current ATSB communication and engagement • future communication and engagement The results showed that there were consistent themes and issues across modes. A broad summary of the findings reveals the following:

Page 9: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Survey focus Key findings Perspectives on the ATSB’s role and transport safety

The majority (70 per cent) believed the ATSB’s role as extremely important, with most (89 per cent) agreeing that it was very important to further improve transport safety communication and awareness.

Awareness of and experience with the ATSB

There is a strong awareness/knowledge of the ATSB across the modes with its key role being seen as an independent and impartial investigator of transport incidents. The ATSB is also positioned well across the modes with continual demand for a range of communications relating to transport safety issues, recommendations and updates. The ATSB was understood to undertake independent investigations of aviation, rail and marine incidents and accidents and to collect and record transport incident reports and data, while producing publically available investigation reports, and analysis of safety data and trends.

Perceptions of ATSB performance

The ATSB’s performance rated very highly with 86 per cent of respondents who have had dealings with the ATSB rating its performance, based on direct personal experiences, as good or better. 68 per cent of those who have had dealings with the ATSB said their organisation had a positive relationship with the ATSB. Timeliness in relation to communication and completion of investigations and closing cases was rated lowest in terms of overall performance and something the ATSB should improve.

Current ATSB communication and engagement

83 per cent of respondents who have had dealings with the ATSB rated the overall effectiveness of the communications they receive from the ATSB as being good or better. 84 per cent of those who read investigation reports read the whole report, while 71 per cent find the whole report most useful to their needs.

Future communication and engagement

Respondents considered the most effective way to deliver communications (i.e. investigation reports, research and data reports, news and general transport safety information) was online through the ATSB website and regular emails and alerts with information on key safety messages. There was also a preference for regular communication through personal and direct contact with the ATSB (i.e. ATSB representatives attending and presenting at industry).

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D R A F T

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Communication goals

Primary goal To improve transport safety in Australia by communicating factors that contribute to transport safety accidents and other safety occurrences to the transport industry and general public (as stipulated in the TSI Act, the Minister’s Statement of Expectations and the ATSB’s Statement of Intent). This will be achieved by enhancing the transport industry’s awareness, attitudes and behaviour concerning transport safety in Australia. Secondary goals include: • strengthening the ATSB’s profile in the transport safety industry and the

community across all audience segments • building awareness of the ATSB’s role and purpose as a transport safety

investigator across all audience segments • strengthening the ATSB’s capacity and profile as a communicator and educator of

transport safety issues. Objectives The following objectives support the goals of this strategy. These objectives will be measured in the second half of 2011 as part of an ATSB stakeholder satisfaction survey (see Tracking and evaluation on page 11). • ATSB communications are received and understood by the target audiences • target audiences believe ATSB safety messages are useful and relevant and can

be applied to their operations • the timeliness of ATSB communications relating to investigation updates and

outcomes are improved • ATSB communications contribute to overall awareness of transport safety issues

across rail, marine and aviation modes • communications contribute to positive attitudes towards safety issues • communications contribute to positive behaviours surrounding transport safety • ATSB’s stakeholders are aware of the ATSB and its functions across all audience

groups.

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D R A F T

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Target audiences The following audiences will be targeted as part of this communication plan. Each audience group is segmented into transport mode (i.e. aviation, rail and marine) and the particular role they play in the industry. These audiences, along with their relationship with the ATSB and preferred communication channels, have been identified from the communication and engagement research. Aviation Overall, aviation audiences generally have a consistent interest in safety information and education across all roles. However, the type of information of interest and the sources used varies significantly based on personal relevance. For the purpose of this strategy aviation audiences can be broken down into six sub-groups: 1. Safety, standards and training

This group has the widest and greatest interest in aviation transport safety. They are frequent users of ATSB reports and regularly monitor relevant international and national websites. They have had direct interactions with the ATSB and regulators. They often attend safety forums and are interested in ATSB courses.

2. Senior management Senior management recognise and place importance on safety and the ATSB. However, they rely on safety and standards managers for transport safety related advice. This group is aware of their role in transport safety and is sensitive to incident and accident reports that relate to their members. Senior management do not often seek information on transport safety issues.

3. Unions and associations This group recognise and place importance on safety and the ATSB. They have their own safety forums and have potential for greater interaction. Unions and associations are aware of the ATSB’s role in transport safety and are sensitive to incident and accident reports that relate to them. This group selectively seeks information that is relevant to them.

4. Pilots Pilots are more selective about the information they seek from the ATSB. This group’s information needs vary depending on the size of the aircraft they operate and not all are aware of how to access ATSB reports. They rely more on internal communications (such as the intranet) and personal networks for transport safety information.

5. Licensed aircraft mechanical engineers (LAMEs) and operators This group have an interest in ATSB information and work closely with safety and standards managers/areas. The position of Chief Engineer is a key communication channel in reaching this group. They regularly review ATSB reports and visit related websites.

6. Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. They are quite passive in seeking information but see the value of training and debriefing.

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D R A F T

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Rail Rail audiences generally have an interest in safety information and education. However there is confusion about which government agency takes precedence and what added value the ATSB brings. For the purpose of this strategy, rail audiences are broken down into six sub-groups: 1. OHS/Safety and standards

Comprised mainly of state regulators, this group has the widest and greatest interest in transport safety but tend to be less aware of the ATSB. They are interested in OHS and ARTC forums and courses.

2. Senior management This group recognises and places importance of safety and is aware of the ATSB. They rely on safety and standards managers and systems for transport safety information and advice and are sensitive to incident and accident reports that relate to them.

3. Unions and associations Unions and associations look for the ATSB to be involved with transport safety. They have an interest in ATSB’s email alerts and reports.

4. Training Training personnel are generally not aware of the ATSB and its website and reports. They rely on safety, health and environment channels (through the intranet and briefings) to provide alerts, notices and protocol changes to incorporate into training.

5. Operations Operational staff have no knowledge of the ATSB. They rely on safety, health and environment channels and tracking systems (tracker) for information on transport safety. They also use alerts and notices via the intranet, training and email, combined with tool box notices and briefings. Unions and associations are also a useful provider of information for this group.

6. Maintenance This group relies on internal channels for information and advice. They also use the intranet, training and email for alerts and notices, combined with tool box notices and briefings. Other key channels include engineers and manufacturers.

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D R A F T

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Marine Overall the marine industry has a strong interest in safety information and regular training and education. There is also a consistent interest in safety trend data and reportage of cross modal investigations and outcomes. For the purpose of this study, marine audiences are broken down into six subgroups: 1. Safety/standards/training

This group has the widest and greatest interest in transport safety information. They are strong users of ATSB reports and monitor national and international websites. There is a strong relationship between this group and the Australian Maritime Safety Authority.

2. Senior management Senior management know of ATSB personnel but lack direct involvement. They have a greater involvement with and reliance on AMSA and state maritime authorities but are looking for a greater flow of ATSB information and presence at industry conferences.

3. Marine institutes This group is aware of the ATSB’s role and is sensitive to incident and accident reports. They rely on investigation findings that have national and international relevance. They use the pilot database to identify industry trends and are involved with pilot training.

4. Pilots Pilots have a good awareness of the ATSB. They are regular users of publications and reports and rely on email notifications. Pilots are interested in trends to give an overall perspective on safety. They also see the ATSB as having a role in advanced Pilot training courses. There are calls among this group for a sole marine safety authority.

5. Operations Operations staff are unsure of the exact role/function the ATSB plays in the industry. They have no face-to-face dealing on transport safety with the ATSB compared with AMSA and state maritime authorities.

Page 14: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

D R A F T

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Strategic approach This plan uses the segmentation findings and analysis from the communications and engagement research as a primary basis for the ATSB’s strategic approach. Expanding the ATSB support base Based on the research findings, the ATSB has a large and engaged support base (59 per cent of respondents) who are highly knowledgeable of the ATSB. People from this segment are likely to be directly involved in safety standards roles and generally have positive perceptions of the ATSB. In a sense this segment plays a gatekeeper role and is crucial in promoting transport safety within their organisations. A major priority of this plan will be to build on this support base by directly encouraging these ‘champions’ of transport safety to pass on relevant safety messages to other segments that are less connected with the ATSB. Preference for online communications A web-based focus remains an important aspect of ATSB communications, particularly for aviation and rail industries. Online communications (e.g. web news and alerts, online newsletter) will be predominantly used, given the strong preference for this channel across the audience groups. An online approach will also be used to improve the timeliness of communicating investigation outcomes and updates. The website news section will be instrumental in updating audiences (including the media) on the progress of investigations. Targeted approach The ATSB will take a more targeted approach to communicating with audiences to ensure messages are relevant and useful. Communications will be explicitly targeted at particular roles (e.g. pilot, cabin crew, operations) to promote a more effective reach. For example, if an investigation report has a finding or recommendation that will be important for cabin crew, communications will draw this out of the report and specifically identify and target the message. Greater presence at industry events A greater emphasis will also be placed on providing preventative transport safety data, analysis and information to the relevant modes. This will be achieved by ‘nurturing relationships’ through more personal contact and an increased profile at industry forums and training seminars. This will allow the ATSB to connect and provide relevant information to the harder-to-reach groups. Utilising networks The ATSB will extend its reach to more disconnected segments (such as pilots and crew) through industry publications (e.g. CASA’s Flight Safety Australia magazine), internal organisation networks, seminars and conferences. The ATSB support base segment will be instrumental in assisting the ATSB to identify and utilise these channels. Promoting safety and awareness The ATSB will engage in safety and awareness programs to promote the key messages identified from ATSB research reports. These programs will involve a mix of communication activities such as proactive media, online channels and internal organisational channels.

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D R A F T

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Communication activities Appendix A lists the activities that the ATSB will undertake to achieve the goals of this plan.

Tracking and evaluation (measuring success) To evaluate the success of this communication plan, the ATSB will conduct satisfaction research with stakeholders in the second half of 2011. The findings of the online survey conducted this year will form the benchmark for measuring the effectiveness of communications. The ATSB will also periodically conduct mini online surveys and seek feedback throughout the year to track stakeholder perceptions toward specific communications initiatives. This will be done via the ATSB website.

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urre

nt s

tatu

s of

the

regi

onal

in

dust

ry a

nd c

hang

es s

ince

199

7

• E

-ale

rt to

sub

scrip

tion

list t

o re

leas

e re

sear

ch

publ

icat

ion

onlin

e •

Sto

ry fo

r CA

SA

’s F

light

Saf

ety

mag

azin

e •

Sto

ry in

ATS

B o

nlin

e ne

wsl

ette

r

June

201

1

Page 20: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

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18

Avo

idab

le A

ccid

ents

: Exp

erie

nce

is n

o de

fenc

e

• M

edia

kit

(con

tain

ing

med

ia re

leas

e an

d fa

ct

shee

t) ta

rget

ing

gene

ral a

nd in

dust

ry m

edia

E-a

lert

to s

ubsc

riptio

n lis

t to

rele

ase

rese

arch

pu

blic

atio

n on

line

• S

tory

for C

AS

A’s

Flig

ht S

afet

y m

agaz

ine

• A

TSB

web

new

s ite

m

• M

ail o

ut to

indu

stry

Sec

ond

half

2011

Tech

nica

l fai

lure

s re

late

d to

Aus

tralia

n av

iatio

n ac

cide

nts

• M

edia

kit

(con

tain

ing

med

ia re

leas

e an

d fa

ct

shee

t) ta

rget

ing

gene

ral a

nd in

dust

ry m

edia

E-a

lert

to s

ubsc

riptio

n lis

t to

rele

ase

rese

arch

pu

blic

atio

n on

line

• S

tory

for C

AS

A’s

Flig

ht S

afet

y m

agaz

ine

• A

TSB

web

new

s ite

m

Sec

ond

half

2011

Vio

latio

n of

con

trolle

d ai

rspa

ce o

ccur

renc

es

• E

-ale

rt to

sub

scrip

tion

list t

o re

leas

e re

sear

ch

publ

icat

ion

onlin

e •

Sto

ry fo

r CA

SA

’s F

light

Saf

ety

mag

azin

e •

Sto

ry fo

r Airs

ervi

ces

inte

rnal

com

mun

icat

ions

ch

anne

ls

Sec

ond

half

2011

Aus

tralia

n R

ail S

afet

y O

ccur

renc

e D

ata:

200

1 to

Jun

e 20

11

• E

-ale

rt to

sub

scrip

tion

list t

o re

leas

e re

sear

ch

publ

icat

ion

onlin

e

Sec

ond

half

2011

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19

2. A

TSB

eve

nt s

pons

orsh

ip

Act

ivity

Purp

ose

Aud

ienc

es

Cos

t D

ate

Inte

rnat

iona

l Rai

l Saf

ety

Con

fere

nce

2011

Mel

bour

ne

To ra

ise

the

ATS

B’s

pro

file

and

posi

tion

the

ATS

B a

s a

natio

nal

trans

port

safe

ty in

vest

igat

or.

Sen

ior f

igur

es in

gov

ernm

ent

and

indu

stry

$1

9,80

0 O

ctob

er 2

011

Rai

l Tec

hnic

al S

ocie

ty

of A

ustra

lasi

a (R

TSA

) Q

ueen

slan

d m

eetin

g

To ra

ise

the

ATS

B’s

pro

file

and

posi

tion

the

ATS

B a

s a

natio

nal

trans

port

safe

ty in

vest

igat

or.

Man

ager

s an

d ex

ecut

ives

in

rail

indu

stry

$2

00

Mon

thly

Aus

tralia

n A

viat

ion

Psy

chol

ogy

Ass

ocia

tion

(AA

vPA

) Con

fere

nce

in

Syd

ney

AA

vPA

pro

vide

s an

opp

ortu

nity

for

the

ATS

B to

mai

ntai

n its

pro

file

with

a

core

gro

up o

f ded

icat

ed s

afet

y pr

ofes

sion

als.

Th

e A

AvP

A c

onfe

renc

e is

als

o an

im

porta

nt p

rofe

ssio

nal d

evel

opm

ent

oppo

rtuni

ty fo

r HF

inve

stig

ator

s.

A ra

nge

of p

sych

olog

y, h

uman

fa

ctor

s, a

nd a

ir sa

fety

pr

ofes

sion

als

$6,6

00 p

a B

ienn

ially

Aus

tralia

n N

ew Z

eala

nd

Soc

iety

of A

ir S

afet

y In

vest

igat

ors

(AN

ZSA

SI)

To p

rom

ote

the

ATS

B to

the

loca

l an

d in

tern

atio

nal a

viat

ion

indu

stry

an

d to

allo

w s

taff

to n

etw

ork

with

in

dust

ry re

pres

enta

tives

. A

SA

SI a

nd N

ZSA

SI a

re a

ffilia

ted

with

the

Inte

rnat

iona

l Soc

iety

(IS

AS

I) w

hich

is b

ased

in

Was

hing

ton

DC

.

Prim

arily

avi

atio

n in

vest

igat

ors

$10,

000

Con

fere

nce

is h

eld

ever

y ye

ar in

co

njun

ctio

n w

ith th

e N

ew Z

eala

nd s

ocie

ty

Page 22: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

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20

App

endi

x B

: ATS

B c

urre

nt in

form

atio

n re

sour

ces

The

follo

win

g ta

ble

lists

the

curr

ent A

TSB

info

rmat

ion

reso

urce

s th

at w

ill s

uppo

rt c

omm

unic

atio

n ac

tiviti

es. T

hese

reso

urce

s w

ill b

e pe

riodi

cally

revi

ewed

and

upd

ated

thro

ugho

ut th

e ye

ar.

Info

rmat

ion

prod

uct

Purp

ose

Targ

et a

udie

nce

Acc

ess

poin

ts

A

nnua

l Rep

ort

Pro

vide

s a

year

in re

view

fo

r the

ATS

B

Par

liam

ent,

gene

ral p

ublic

, ind

ustry

, saf

ety

agen

cies

Onl

ine

and

Prin

t

Civ

il an

d M

ilita

ry A

ircra

ft A

ccid

ent P

roce

dure

s fo

r P

olic

e an

d E

mer

genc

y S

ervi

ces

Per

sonn

el

Pro

vide

s a

guid

e fo

r firs

t re

spon

ders

at a

n ac

cide

nt

site

Pol

ice

and

othe

r em

erge

ncy

serv

ices

per

sonn

el a

rriv

ing

at a

n ai

rcra

ft ac

cide

nt s

ite

Onl

ine

and

Prin

t

Rai

lway

Acc

iden

t In

vest

igat

ion

Gui

delin

es fo

r R

ail T

rans

port

Ope

rato

rs

Pol

ice

and

Em

erge

ncy

Ser

vice

s P

erso

nnel

Det

ails

info

rmat

ion

and

guid

ance

for f

irst

resp

onde

rs o

f a ra

ilway

ac

cide

nt

Pol

ice

and

othe

r firs

t per

sons

arr

ivin

g at

a ra

ilway

ac

cide

nt s

ite

Onl

ine

and

Prin

t

Pas

t Pre

sent

Fut

ure

Pro

vide

s a

reco

rd o

f ATS

B

hist

ory

Indu

stry

sta

keho

lder

s, M

edia

O

nlin

e -

Onl

y ve

ry

limite

d P

rint c

opie

s av

aila

ble

M

arin

e S

afet

y B

ulle

tins

– se

ries

Fish

erm

an S

afet

y A

war

enes

s ca

mpa

ign

Fish

ing

Indu

stry

O

nlin

e an

d P

rint

Rai

l Saf

ety

Bul

letin

R

ail S

afet

y A

war

enes

s ca

mpa

ign

Rai

l Ind

ustry

Onl

ine

and

Prin

t

Page 23: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

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21

RE

PC

ON

Avi

atio

n br

ochu

re

Pro

vide

s gu

idan

ce o

n m

akin

g vo

lunt

ary

repo

rts

to th

e A

TSB

Avi

atio

n in

dust

ry

Onl

ine

and

Prin

t

RE

PC

ON

Mar

ine

broc

hure

P

rovi

des

guid

ance

on

mak

ing

volu

ntar

y re

ports

to

the

ATS

B

Avi

atio

n in

dust

ry

Onl

ine

and

Prin

t

Abo

ut A

TSB

bro

chur

e P

rovi

des

gene

ral o

verv

iew

of

the

ATS

B’s

func

tions

Indu

stry

& P

ublic

O

nlin

e an

d P

rint

Avi

atio

n S

afet

y In

vest

igat

ion

in A

ustra

lia b

roch

ure

Pro

vide

s ge

nera

l ove

rvie

w

of th

e A

viat

ion

Inve

stig

atio

n fu

nctio

ns

Indu

stry

& P

ublic

O

nlin

e an

d P

rint

Rai

l Saf

ety

Inve

stig

atio

n in

A

ustra

lia b

roch

ure

Pro

vide

s ge

nera

l ove

rvie

w

of th

e R

ail I

nves

tigat

ion

func

tions

Indu

stry

& P

ublic

O

nlin

e an

d P

rint

Mar

ine

Saf

ety

Inve

stig

atio

n in

Aus

tralia

bro

chur

e P

rovi

des

gene

ral o

verv

iew

of

the

Mar

ine

Inve

stig

atio

n fu

nctio

ns

Indu

stry

& P

ublic

O

nlin

e an

d P

rint

Inte

rvie

w P

roto

cols

in

Tran

spor

t Saf

ety

Inve

stig

atio

ns b

roch

ure

Pro

vide

s an

ove

rvie

w o

f A

TSB

inte

rvie

w p

roto

cols

All

mod

es

Onl

ine

and

Prin

t

Info

rmat

ion

for F

amili

es a

nd

Frie

nds

as th

e N

ext o

f Kin

br

ochu

re

Info

rms

the

next

of k

in

abou

t ATS

B in

vest

igat

ions

pr

oces

s

Fam

ily a

nd N

ext o

f Kin

O

nlin

e an

d P

rint

Page 24: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

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22

Gui

de fo

r Med

ia c

over

ing

a m

ajor

Tra

nspo

rt A

ccid

ent

broc

hure

Info

rm M

edia

abo

ut th

e A

TSB

inve

stig

atio

n pr

oces

s an

d w

hat t

he

ATS

B w

ill d

o du

ring

an

acci

dent

Med

ia

Onl

ine

and

Prin

t

Avo

idab

le A

ccid

ents

no.

1

Low

-leve

l fly

ing

Edu

cate

s pi

lots

on

the

haza

rds

of lo

w-le

vel f

lyin

g

Ligh

t airc

raft

pilo

ts

Onl

ine

and

prin

t

Page 25: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety
Page 26: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety
Page 27: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety
Page 28: ATSB communication plan comms plan 2011.pdf · Cabin crew Cabin crew rely on their internal communication channels (such as the intranet) for ATSB related information. ... OHS/Safety

The Australian Transport Safety Bureau is Australia’s national transport safety investigator.