Mike Volpe Angel Investor, Startup Advisor

MikeVolpe.comTwitter:

@MVolpe

Atlanta Tribune Technology for Business TNT (Tips 'N Tricks) Webinar Series - Hosted by Brent Leary

Marketing TnT with Mike Volpe

Brent LearyCRM EssentialsAtlanta Tribune

Twitter: @BrentLear

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Agenda•Introduction/Housekeeping•Featured Presentation•Q&A•Twitter use #TribuneTNT•Facebook.com/TechnologyForBusinessSake

Marketing “TnT”TRENDS AND STRATEGIES FOR SMALL BUSINESS MARKETERS

Mike VolpeStartup Growth Advisor and Angel InvestorFormer Employee #5 / CMO at HubSpot@mvolpe

I joined HubSpot in 2007 as the fifth employee and grew the marketing team to 100 people and the company to 15,000 customers and successful IPO. Today I’m an angel investor and startup growth advisor.

I’m Mike Volpe, or @mvolpe on Twitter.

Hi.

Q: What’s the biggest challenge for most small businesses?

A: Generating more revenue!

Q: What’s the second biggest challenge for most small businesses?

AGENDA1.Search2.Content3.Social4.Mobile5.Digital Advertising

Context Authority+

Prostho-dontist

CosmeticDentist

3

2

On-Page SEO EssentialsPage Title1

Headings& Content

Description

www.textise.net

Context Authority+ LinksSocial Proof

How do I get more

links?

Local Business Listings

Moz.com/local/overview Yext.com Singleplatform.com

Good Content Attracts Links

Lots of Content Options Blog Podcast Videos Photos Presentations (PPT) eBooks (PDF)

What Should I Talk About?

Customer service inquiries FAQs from customers Check email sent items Ask your followers for questions Check Quora, Yahoo Answers, etc.

Be Active and Engaging on Social

Have Some Personality on Social

Make sure your content works on all devices seamlessly.

Mobile Optimized Website

Design Email for Mobile

Advertising vs. Content

People ignore ads.0.1% Click Through Rate

Be the content, not theads around the content.

Twitter Targeting Options

Facebook Targeting Options

Cidewalk – Local Mobile Ads

Exciting time to be a small business!

Thank You!If you liked this, you should:Follow me on Twitter

www.twitter.com/mvolpeSubscribe to my blog (1-2

articles / month or less): www.MikeVolpe.com

Small Business Marketing Tools Privy.com – increase email signups on your website for free Singleplatform.com – manage local listings Yext.com – manage local business listings Thrivehive.com – marketing made easy for small businesses Moz.com/local/overview – local SEO tools ChowNow.com – mobile apps for your restaurant Pos.ToastTab.com – pos with mobile and delivery for restaurants Adored.com – promotion for local business Cidewalk.com – local mobile advertising