atlanta narpm - social media presentation
DESCRIPTION
Social Media and how property managers can use it to help grow their business.TRANSCRIPT
Social Networking 1018 Social Media Tips to help grow your Business
Dan Daugherty
rentbits.com
September, 2011
Dan Daughertyrentbits.com
● 2002 - Google● 2005 - Founded Rent Marketer● 2008 - Launched rentbits.com● 2010 & 2011 - Named Inc. 500 | 5000 Fastest Growing
US Company
Who am I?
What is Social Media?
What is Social Media?
To me, social media is utilizing your 6 degrees of separation to communicate, find and explore.
The Dentist Test
1995 and Before- How did you find a dentist?Today - How do you find a dentist?Tomorrow - How will you find a dentist
Why Social Media?
Why Social Media?
Social Media Popularity around the World
SEO Moz - Users who have created a social networking profile
Why Social Media?
Why Social Media?
Why Social Media?
Search engines and social media are becoming one.
Vertical Trends
Search has become more vertical
Broad Search Engines
Vertical Search Engines
Vertical Trends
Just like search - Social media is becoming more vertical
Broad Social Media Sites
Vertical Social Media Sites
Why Social Media?
Search engine ranking formulas are incorporating social media signals.
Search is becoming more Social
Google +1
Recommendations from your friends andothers.
8 Social Media Tips to help grow your Business
But first....
Social Media for Business:
● is Not Easy● is Time Consuming● is Tedious● is Boring● is Monotonous● is worth it.
Social Media ROI = Time put into it
Tip # 1
Reach More Owners - Not (Renters)?
In total, guest cards from Social Media sites accounted for the following percent of all activity:
.05%
Does Social Media mean more renter leads?
Source: aim
Tip # 1 Reach More Owners
Does Social Media mean more Owner leads?
Source: HomeGain Survey of 1300 Realtors - 2010
1. Referrals (Scored 8.7 out of a possible 10)2. Featured Listings (4.8)3. Email Campaigns (4.7)4. Postcards/Mailers (4.6)5. Blogging (4.1)6. Online Lead Generation Services (4.1)7. Facebook / Blogging / etc. (4)8. LinkedIn (3.6)9. Outdoor advertising (3.6)
10. Print Ads (3.6)
Tip # 1 Reach More Owners
How?
Tip # 2
Communicate Directly with Target Audience
Tip # 2 Communicate Directly with Target Market
● Utilize Q/A Services
Tip # 2 Communicate Directly with Audience
Trulia
Tip # 2 Communicate Directly with Target Audience
rentbits
Tip # 2 Communicate Directly with Target Audience
Zillow
Tip # 2 Communicate Directly with Target Audience
- Over 10,000 members in this group
Tip # 3
Control your Brand
Tip # 3 Control your Brand
Type in your company name, or name into Google, what shows up?
Tip # 3 Control your Brand
1) Google Profile Page
2) Linked Profile Page
3) Twitter Profile Page
4) Crunchbase Profile Page
5) Facebook Profile Page
Tip # 3 Control your Brand
Monitoring your brand
● Use Google Alerts● Use search.twitter.com● Use Google real-time search● plus.google.com
Tip # 4
SEO Benefits
How are websites ranked?
● Page Rank - (0 - 10)● Over 100 variables to
determine ranking
Data from SEOMoz.org
Tip # 4 SEO Benefits
Tip # 4 SEO Benefits
Part of social media is blogging on a consistent basis.
Tip # 4 SEO Benefits
Tip # 4 SEO Benefits
Tip # 4 SEO Benefits
Promotion of content - Likes and Links are good.
Tip # 4 SEO Benefits
Promotion of content - Likes and Links are good.
Tip # 5
Niche Marketing
Tip # 5 Niche Marketing
Target Real Estate Investors In Your Area
Is your company on local sites?
Tip # 5 Niche Marketing
Top 5 Local sites to Add Your Business
Google Places (free) - google.com/places
Yahoo Local (free) - local.yahoo.com
Merchant Circle (free) - merchantcircle.com
Local.com (free) - local.com
Superpages (free) - superpages.com
Tip # 5 Niche Marketing
Tip # 6
Thought Leadership
Tip # 6 Thought Leadership
● Builds credibility○ Owners want to know you are promoting them
● Build it and they will come○ Local and national News and RE Blogs
● Speaking Opportunities
● Local Expertise○ Local rental data○ Local rental scams
All of this hard work means more traffic, links, referrals and business.
Tip # 7
The new Referral Industry (social graph)
Way # 7
New Social Media Technologies
New Social Media Technologies
SocialBios.com
Tip # 7
The new Referral Industry (Reviews)
Company Reviews
● Reviews will continue to become a larger part of search engine algorithms.
Tips for Reviews (positive and negative)
● What do you do?○ Crowdsourcing Exercise
Tip # 8
Communicate with Existing Owners and Tenants
Tip # 8 Communicate with Existing Owners and Tenants
● Friends (FB)○ Groups
● Followers (Twitter)● LinkedIn Groups● Developing your own Ecosystem
Tip # 8 Communicate with Existing Owners and Tenants
Tip # 8 Communicate with Existing Owners and Tenants
Social Media Formula for Success
Social Media ROI = Time Put In (Squared)
● Blogging○ Tweet your posts
● Answer Questions on QA Sites● Adding Business to Local Sites● Start a Facebook Page
Consistent Rich Educational Content is King
