athos marketing presentation to maldives

The Maldives Project by Athos Marketing & Communications

Athos Marketing & Comunicação - rua araujo 165 # 30 - são paulo - Brazil - F: + 55 11 32568288 - www.athos.ppg.br




Dear Sirs,Greetings from Brazil!

We are a group of Brazilian professionals with international experience. Throughout our careers we have achieved signifi cant results for our clients, working in different sectors of the economy, mainly in tourism, with a particular emphasis on the promotion of international destinations.

Our familiarity with world tourism - coupled with a deep understanding of the specifi c characteristics of this dynamic sector of the economy, gives us the confi dence that we have the expertise and ability to perform a fi rst class communications job for the Republic of Maldives, expanding its recognition as a tourist destination worldwide.

To carry out this task as effi ciently and effectively as possible, we have decided to set up a joint venture, which involves:

Athos de Comunicação - Leader of the joint venture project for the Republic of Maldives. The CEO and founder of ‘Athos’, Luiz Fernando Destro, is also the current president of the Brazilian Operating Group of the European Travel Commission (ETC). In the tourism sector, ‘Athos’ has among its clients, destinations such as Chile, Croatia, Czech Republic, and its portfoloio has also included, among others, destinations such as Cancun, the Dominican Republic and Hungary.

A typical example of the results gained through work developed by Athos de Comunicação is that of a 400% increase in the fl ow of Brazilian tourists to the Czech Republic over a fi ve year period.

1- openingworking in different sectors of the economy, mainly in tourism, with a particular

1- openingworking in different sectors of the economy, mainly in tourism, with a particular emphasis on the promotion of international destinations.1- openingemphasis on the promotion of international destinations.

Our familiarity with world tourism - coupled with a deep understanding of 1- openingOur familiarity with world tourism - coupled with a deep understanding of the specifi c characteristics of this dynamic sector of the economy, gives us 1- openingthe specifi c characteristics of this dynamic sector of the economy, gives us the confi dence that we have the expertise and ability to perform a fi rst class 1- openingthe confi dence that we have the expertise and ability to perform a fi rst class communications job for the Republic of Maldives, expanding its recognition as a 1- openingcommunications job for the Republic of Maldives, expanding its recognition as a tourist destination worldwide.

1- openingtourist destination worldwide.

RICARDO ROLLOPhotos

CÉSAR CHARLONE and PC TOLEDO

Video

ATHOS M&CPrinted media and

group leader





2- why Brazil?2- why Brazil?2- why

Perhaps it is a surprise to receive a proposal for a Brazilian joint venture. But this is nothing more than a refl ection of the new world order. Along with other countries in the BRIC group, Brazil has developed into one of the most important players in the international arena.

The inspiration for a Brazilian joint venture being developed in such an important and challenging international competition is perhaps a manifestation of the new world order. Alongside the other countries in the BRIC group, Brazil has now, without any doubt, become one of the most important players in the international arena.

Unlike many economies in the world today, the Brazilian economy is performing well, the average income of Brazilians is increasing and more and more Brazilian companies are expanding across the globe. According to the Central Bank of Brazil, Brazilian tourists spent about USD 21 billion abroad in 2011.

In fact Brazil epitomizes all that is new (and ‘cool’) in terms of destination marketing - for example, both the FIFA World Cup (2014) and the Olympic Games (2016 ) will take place in Brazil. For the beleaguered global tourist market Brazil is a “breath of fresh air” and will surely become one of the countries known for setting exciting new trends in the business.

Perhaps this is the fi rst proposal received from Brazil. But believe me, will hardly be the last.





3- our expertise

The Joint Venture – expertise, experience and top level international quality

As already mentioned, this proposal brings together three different companies, each one specializing in a particular segment of communication, but all equally able to deliver the best result to the Republic of Maldives.

Athos de Comunicação

The leader of the Joint Venture specializes in marketing and communication for either tourism destinations or companies. By extension, it also acts as a representative in Brazil of some of its customers.

‘Athos’ was created in 1994, and its CEO is Luiz Fernando Destro, professionally trained at the “Escola Superior de Propaganda e Marketing” (São Paulo School of Advertising and Marketing), including specialized retail marketing courses at the Wal-Mart headquarters in Bentonville, USA. He is the current chairman of the Brazilian Operating Group of the European Commission for Tourism (ETC), an association that brings together the National Tourism Offi ces (NTO) of the European countries.

Athos’s principal executives

Giorgia Marcucci, journalist and marketing specialist with over 30 years of experience in marketing and developing communication strategies in the fi elds of tourism and real estate;

Maria Alice Ancona Lopez, a journalist with more than 30 years of experience, many of them in large media outlets

In addition to its CEO and executive directors, ‘Athos’ has fi ve permanent employees in their offi ces. When necessary, it can call on a network of high qualifi ed professionals, with whom it maintains a long term partnership.

Athoss M&C’sCurrent Representations





Ricardo Rollo Photography - Ricardo Rollo is a photographer who combines youth with experience, always using his inate talent to great effect. Over the past decade he has produced an impressive folio of photographic material from destinations all over the world, mainly related to the demands of tourism offi ces and media outlets such as the tourism magazines Lonely Planet and Viagem & Turismo. Besides his creative fl air and technical capacity, Rollo is versatile enough to produce excellent quality photos in any location - including aerial and underwater.

Richard Rollo established his company in 1995. Since then he has carried out tourism-related photography in over 26 countries, including most areas of Brazil.

His photos have been published in magazines such as:

Ricardo Rollo’sPrizes and Awards

FUJIFILM Award for Photography “Give a click on football”. His photos were among the 20 best from more than 13,000 registered.

1st place in the PHOTO PORTAL “Theme Lights” contest with his photo “Pleasures of the Twilight”.

Participation in the 3rd Sao Paulo Photography Show.

Photos for the Brazilian Ministry of Tourism (2006) of the following Brazilian states: Ceará, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte.

Photos for SECOM Department of Communication of the Government / DF in the following two states: Sergipe and Alagoas (Bolsa Família, PAC, Minha Casa Minha Vida projects).

Photo Show (2008 and 2011) about the Historic Valley in the towns of Silveiras and Bananal, portraying Don Pedro I and the Drovers during the Empire of Brazil.

Lonely Planet

MIT Magazine (Mitsubishi)

Viagem e Turismo Magazine

TRIP Magazine

Caminhos da Terra Magazine

Próxima Viagem Magazine

GOL On Board Magazine (Brazilian Airline)

TAM nas Nuvens On Board Magazine (Brazilian Airline)

Quatro Rodas Tourism Guide

Itau/Unibanco Tourism Guides

Quatro Rodas Magazine

TOP Destinos Magazine

Living Alone Magazine

Florense Magazine





César Charlone and PC Toledo Vídeo

César Charlone will be the fi lm director for the ‘Maldives Project’. It is co-directed by Paulo Cesar Toledo, who has close professional interaction with Charlone. An Uruguayan, living in Brazil since 1970, César Charlone has several awards to his name, including a nomination for an Academy Award for ‘Best Cinematography’ for his work on the fi lm “City of God”. He is the director of ‘O2 Filmes’.

During his career, Charlone photographed several feature fi lms, among them:

“City of God”

“Blindness”

“The Constant Gardner”

“The Pope’s Toilet”

In the feature fi lm “Artigas - La Redota”, César Charlone was both director and photographer. The fi lm received seven awards from the ‘La Asociación de Criticos Cine del Uruguay’. César coordinated a total of 22 camera man on the feature fi lm “All the Hearts of the World”. He fi lmed the documentary “Pierre Verger” and, in partnership with Fernando Meirelles, photographed for “City of God” (Oscar nominee for ‘Best Cinematography’) and “The Constant Gardener”. Charlone has acted as camera man on a fi lm by Tony Scott and directed the photography for “Suker Free City”, a fi lm directed by Spike Lee.

He also directed some episodes for the series “City of Men”. During the course of his career César Charlone has directed and photographed more than 700 commercials. Currently (February, 2012) he is directing, alongside Marcelo Trotta, the photography for the new series “Destination SP”, that ‘O2 Filmes’ is making for ‘HBO Brazil’, with episodes directed by Fabio Mendonça and Alex Gabassi. The series is a fi ctional portrayal of the relationship of new immigrants arriving daily in Sao Paulo with their dreams, hopes, frustrations, joys and search for opportunities.

Cesar Charlone’Prizes and Awards

City of GodOscar nomination; ‘Best Cinematography” at the Havana Film Festival, “Best Picture” by the ‘Brazilian Association of Cinematography’.

The Constant GardnerSelected for the Venice Film Festival 2005.

The Pope’s ToiletEscrito, fotografado Written, directed and photographed by César Charlone.

23rd Festival of Guadalajara - ‘Best First Feature Film Ibero-American’.

31st International Film Festival of São Paulo - ‘Best Film’.

Festival of Gramado - ‘Award for Excellence in Technical Language’, ‘Best Film’.

BlindnessCannes 2008 - Selected for the competition and opening (fi lm directed by Fernando Meirelles). Brazilian Academy of Cinema Award, 2009 - ‘Best Cinematography’.





Paulo César Toledo, co-diretor for Project Maldives, has degree in Radio and TV at Universidade Metodista de São Paulo. Nowadays produces content for webcasting live and On Demand for Universo OnLine (TV UOL, UOL News) e for Yahoo! Brasil. Among his experiences there is work for Bloomberg Television, as technician, editor and director for live broadcasting.

Cesar Charlone’s works as cinematographer





4- the teamThe Maldives Team

If Athos Consortium is indeed chosen, the support structure will be as follows:

Luiz Fernando Destro - team leader and client support

Richard Rollo - photographer

Cesar Charlone and PC Toledo – fi lm director and videomaker

One coordinator and in site manager

In addition there will be a team of ten people who will work in Brazil.





5- creative concept

The destination of a trip is not a physical location. People do not travel to a city, a mountain or an archipelago - they travel to a place which they had dreamt about. They are not seeking concrete items such as sand, palm trees, or seas. These are the scenarios. The purpose of the travel is always to “live an experience” - intense, different, unique.

There are beautiful sceneries - but which do not offer experiences. And there are places which offer experiences but not striking scenery.

Our challenge is to show to the world that the Maldives offers both beautiful settings as well as a host of memorable experiences to be remembered for always.

Beyond the landscape

It is not diffi cult to demonstrate that the Maldives offers spectacular settings to fulfi ll every tourist’s dreams. Any photograph from the Maldives, showing white sand and turquoise sea, is incontrovertible evidence of this simple fact. No lover of natural beauty will be disappointed with the Maldivian archipelago.

But we need to remember that white sand, deep blue sea, lush vegetation and coral reefs can all this can be found in many parts of the world as well as the Maldives. These are not “uniquely Maldivian” characteristics.

And to be completely honest, there are millions of tourists who want something beyond natural beauty. People who are looking for something more. Certainly, the beach is the setting, but the story is more elaborate.

How, then, to add value to the concept of “Always Natural”? How to make tourists realize that beyond the call of nature, the Maldives have an arsenal of experiences to offer them and that one of them will undoubtedy live up to their dreams?

Our joint venture will devote much of its efforts towards achieving this goal, so as to maximize the number of tourists who become interested in knowing more about the Maldives.

We will strive to make tourists clearly understand that the Maldives are not just a destination for relaxation and leisure or a destination for couples in love - or a destination purely for fans of water sports.

The opportunities offered by the Maldives are rich and diverse, potentially attractive to a huge range of visitors, including families, groups of friends or people who simply want to have an intense experience, different and unique - in a truly fabulous setting.





What is unique about the Maldives?

The answer to this question is the key communication concept. Only the Maldives have … the Maldivians! No other place in the world can offer their joy, warmth and hospitality.

Moreover, the Maldivians are the ones who can add enjoyable experiences alongside the stunning natural settings. They are the ones who will welcome guests to the hotels, to teach diving - and who will prepare unforgettable dinners. Such is the Maldivian spirit which will transform sand and sea into an unforgettable journey, a dream to come true.

And once the Maldivians themselves come to realize that they are truly valued by their visitors, they will try even harder, to please - in terms of hospitality, enthusiasm and care. This can become a virtuous circle in which everyone wins - tourists, Maldivians and the country itself.

The Characters - and the parts they play

Of course, any Maldivian campaign must necessarily be involved with the beautiful landscapes - ours would be no different. However, alongside these landscapes, our proposal incorporates the human element, the Maldivian himself. He is the source of information about the different experiences that the Maldives are able to offer. And his friendliness and smile both add an important human touch to the scenario.

Using our experience, we will identify those Maldivian characters which are essential to successful outcome. Here are some of them:

The scuba instructor - who offers exciting aquatic experiences whilst taking care to provide beginners with reassurance and a high level of safety. He can open up this experience to tourists who may not have previously considered themselves capable of taking part in scuba diving.





The chef - who will provide a rich culinary experience for the enjoyment of all. He will ensure that there is a variety of menus on offer - all of which meet international standards, even in the midst of a spartan and informal environment such as the beach.

The therapist - there are a huge variety of treatments (and experiences in terms of spas and relaxation) available in this category, even for a tourist who is staying in one place for most of the time.

The chambermaid - her care and attention can make a real difference to the welfare and comfort of the tourist. Whatever the purpose of the trip, it can be made so much more enjoyable when we are aware that someone has our comfort in mind.





“Always Natural” icons

We have spoken a lot about what lies beyond the natural beauty of the Maldives. But we do not want, by any means, to neglect its importance in Maldivian tourism. All of our publicity pieces will contain landscape pictures (our proposal will include more than double the amount of photographic material requested). But, over and above the images, we propose to include four main icons which rpresent the theme “Always Natural.”

These icons will stand for the four elements of nature, all present in the Maldives:

Water - represented by turquoise seas

Earth - represented by lush vegetation

Air - depicted by the gentle breeze

Fire - represented by the brightness of the sun

Besides the visual matterial, these icons will act as organizers. The four icons will always appear in communication pieces, with one of them highlighted - the one which is most appropriate to the particular photograph in question.

Thus, the icon highlights a particular type of landscape, yet reminds us that there are other landscapes (and other experiences) available.

The icons can also be used in other applications eg leafl ets, freebies, signposts etc.





The lay outs

To illustrate the concept more clearly, here follows the layout of the printed communication pieces as required in items 2.1 to 2.7 of the RFP. Each piece has fi ve versions: the fi rst is the general version, and the following four corresponding to the four characters.

6.1 - Magazine Double Page

All of Nature’s beauties, and the beauties of the human nature too.

www.visitmaldives.com

Yes, Maldives is one of the most beautiful places on Earth.

But it goes beyond the pristine beaches, the turquoise waters

and colorful reefs. Our islands are home for a friendliest people,

who will help you to enjoy every moment of your perfect vacations.

Magazine Double Page General

6- lay outscommunication pieces as required in items 2.1 to 2.7 of the RFP. Each piece

6- lay outscommunication pieces as required in items 2.1 to 2.7 of the RFP. Each piece has fi ve versions: the fi rst is the general version, and the following four 6- lay outshas fi ve versions: the fi rst is the general version, and the following four corresponding to the four characters.6- lay outscorresponding to the four characters.

6.1 - Magazine Double Page 6- lay outs6.1 - Magazine Double Page





Allow me to prepare a perfect diner, after

your long kayaking day.Surani Yabalus, chef de cuisine



Yes, Maldives is one of the most beautiful

places on Earth. But it goes beyond the

pristine beaches, the turquoise waters and

colorful reefs. Our islands are home for the

friendliest people, who will help you to enjoy

every moment of your perfect vacations.

Magazine Double Page Carachter 1





You may have never dived.But you defi nately should.

And I will gladly teach you how.Hector Martins, diver instructor













I have dozens of diferent spa treatments for you. Unless you rather try

our ‘idletherapy’Aiko Matsumi, spa therapistAiko Matsumi, spa therapist














Feather or foam? Let me know if the paradise is the way

you like it.Malik Mohammed, hotel maid







Malik Mohammed, hotel maid






6.2 - Magazine Full Page





pristine beaches, the turquoise waters

and colorful reefs. Our islands are home

for a friendliest people, who will help you

to enjoy every moment of your

perfect vacations.

Magazine Full Page General




















Magazine Full Page Carachter 1







And I will gladly teach you how.

Hector Martins, diver instructor



















I have dozens of diferent spa treatments for you. Unless you

rather try our ‘idletherapy’.

Aiko Matsumi, spa therapist














you like it. Malik Mohammed, hotel maid












6.3 - Newspaper Page Stealer



Yes, Maldives is one of the most beautiful places on Earth. But it goes beyond the pristine beaches, the turquoise waters and colorful reefs. Our islands are home for a friendliest people, who will help youto enjoy every moment of your perfect vacations.

Newspaper Page StealerGeneral





Newspaper Page StealerCarachter 1






















rather try our ‘idletherapy’.Aiko Matsumi, spa therapist




















Feather or foam? Let me know if the paradise is the

way you like it.Malik Mohammed, hotel maid











6.4 - Newspaper Half Page



Yes, Maldives is one of the most beautiful places on Earth. But it goes beyond the pristine beaches,

the turquoise waters and colorful reefs. Our islands are home for a friendliest people,

who will help you to enjoy every moment of your perfect vacations.

Newspaper Half Page General









Yes, Maldives is one of the most beautiful places on Earth. But it goes beyond the pristine beaches, the turquoise waters and colorful reefs. Our islands are home for the friendliest people, who will help you to enjoy every moment of your perfect vacations.

Newspaper Half Page Caracther 1







And I will gladly teach you how.Hector Martins, diver instructor







Newspaper Half Page Caracther3


our ‘idletherapy’.Aiko Matsumi, spa therapist







6.5 - Newspaper Quarter Page





pristine beaches, the turquoise waters

and colorful reefs. Our islands are home

for a friendliest people, who will help you

to enjoy every moment of your

perfect vacations.

Newspaper Quarter Page General





Newspaper Quarter Page Carachter 1























rather try our ‘idletherapy’.


















6.6 - Outdoor



Outdoor General





Outdoor Carachter 1






Outdoor Carachter 2

















Outdoor Carachter 1

Outdoor Carachter 4


our ‘idletherapy’.






Outdoor Carachter 3




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6.7 - Tube Panel



Tube Panel General








Tube Panel Carachters 1
















I have dozens of diferent











6.8 - Taxi media



Taxi media General





Allow me to prepare a perfect diner, afteryour long kayaking day.

Surani Yabalus, chef de cuisine



You may have never dived. But you defi nately should. And I will gladly teach you how.



I have dozens of diferent spa treatments for you. Unless you rather try our ‘idletherapy’.


I have dozens of diferent spa treatments for you.


Feather or foam? Let me know if the paradise is the way you like it.



Taxi media Carachter 1








6.9 - On Line Banners



Skycraper





All of Nature’s beauties,

All of Nature’s beauties,


Retractable banner (retracted)

Retractable banner (extended)





6.10 - Micro website


Yes, Maldives is one of the most beautiful places on Earth. But it goes beyond the pristine beaches. Read more

1 2 3 4 5

Wind Surf Championship

Beaches

Idleness

Music Festival

How you set up your work area and document directly affects how efficiently you can design and produce pages. The InDesign work area is designed to help you focus on design and

How you set up your work area and document directly affects how efficiently you can design and produce pages. The InDesign work area is designed to help you focus on design and production, rather than on

How you set up your work area and document directly affects how efficiently you can design and produce pages. The InDesign work area is designed to help you focus on design and

How you set up your work area and document directly affects how efficiently you can design and produce pages. The InDesign work

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Capturing images

Of course, the photos shown are not amogst the ones that will be used. They are intended to provide an insight into the sense and feel of what we are offering. All photos will be produced as required in 1.1 to 1.5 of the RFP. However, we want to produce not 20 but 50 pictures of each class. Additionally, we will produce pictures of the characters mentioned above (always using Maldivian casting). And although the photographer is a Brazilian, we will use local professional studio facilities, lighting, makeup - and local assistance in aerial and underwater photography (more details in the business proposal).

In short, Athos will deliver:

250 top quality photos 50 of each category

plus 40 carachters photos (10 of each carachter)

local models and local production people

7- photosare offering. All photos will be produced as required in 1.1 to 1.5 of the RFP.

7- photosare offering. All photos will be produced as required in 1.1 to 1.5 of the RFP. However, we want to produce not 20 but 50 pictures of each class. 7- photosHowever, we want to produce not 20 but 50 pictures of each class. Additionally, we will produce pictures of the characters mentioned above 7- photosAdditionally, we will produce pictures of the characters mentioned above (always using Maldivian casting). And although the photographer is a Brazilian, 7- photos(always using Maldivian casting). And although the photographer is a Brazilian, we will use local professional studio facilities, lighting, makeup - and local 7- photoswe will use local professional studio facilities, lighting, makeup - and local assistance in aerial and underwater photography (more details in the business 7- photosassistance in aerial and underwater photography (more details in the business proposal).

7- photosproposal).





Making Videos

Just like the photos, the videos requested in items 3.a 3.h will be produced by a Brazilian director, but wil rely on local technical support and local casting. As well producing the videos as requested, short versions will be made with each character, multiplying by fi ve the total of videos to be delivered.

In short, Athos will deliver:

Academy Award-quality Videos

7-10 Minutes Film30 and 60 seconds reductionSilent Version

Plus

Four extra 30 and 60 seconds fi lms, one of each Carachter

8- videosJust like the photos, the videos requested in items 3.a 3.h will be produced by

8- videosJust like the photos, the videos requested in items 3.a 3.h will be produced by a Brazilian director, but wil rely on local technical support and local casting. As 8- videosa Brazilian director, but wil rely on local technical support and local casting. As well producing the videos as requested, short versions will be made with each 8- videoswell producing the videos as requested, short versions will be made with each character, multiplying by fi ve the total of videos to be delivered.8- videoscharacter, multiplying by fi ve the total of videos to be delivered.

In short, Athos will deliver:8- videosIn short, Athos will deliver:





Business Proposal

9.1 – Photos

In our business proposal, we offer not 100, but 250 high quality photos, equally divided among the fi ve categories:

9.1.1 – Scenic - being 40% of them, or 20 photos, from Resorts and their facilities

9.1.2 – Water Sports – including surfi ng, Jet ski, water skiing, kayaking and body boarding

9.1.3 – Culture – People, culture, food, dance and any cultural manifestation form Maldivian people

9.1.4 – Aerial – mainly the inhabited islands, and the group of them

9.1.5 – Underwater – coral reefs, sea life and scuba diving

All the production staff, as well casting models, will be choosen among local suppliers.

9.2 - Video

We will produce and deliver the materials as required in item 3 of the RFP, namely:

9.2.1 - To capture images at mutually agreed locations

9.2.2 - To edit and complete a 7-10 minutes long commercial

9.2.3 - To edit said commercial down to the required 60, and also to 30, seconds

9.2.4 – To produce a version without sound for use in the trade fairs

As well as these materials we also offer the following videos

9.2.5 - Four videos with participation of the characters in our campaign, lasting 30 to 60 seconds each.

All videos will have their script and story board previously submitted to the client for approval. We will use local producers and casting.

9- proposalIn our business proposal, we offer not 100, but 250 high quality photos, equally

9- proposalIn our business proposal, we offer not 100, but 250 high quality photos, equally divided among the fi ve categories:9- proposaldivided among the fi ve categories:

9.1.1 – Scenic - being 40% of them, or 20 photos, from Resorts and their 9- proposal 9.1.1 – Scenic - being 40% of them, or 20 photos, from Resorts and their facilities9- proposalfacilities

9.1.2 – Water Sports – including surfi ng, Jet ski, water skiing, kayaking 9- proposal 9.1.2 – Water Sports – including surfi ng, Jet ski, water skiing, kayaking and body boarding

9- proposaland body boarding





9.3 – Advertisements

We can provide artwork in any language required. We will produce a basic databank with all formats in the commonest idioms, but any other format or language can be requested during the duration of the contract. For these artworks, we request advance notice of 72 hours

We will provide ready-to-use artwork for all of the formats required, thus:

• Magazine double and full pages

• Newspaper full pages, stealers, half pages and quarter pages

• Outdoor formats: 6 sheets, 48 sheets, 96 sheets, long postings, tube, taxi etc.

• On line formats: skyscrapers, banners, extendable banners, micro websites.





9.3 – Estimates (amounts in US Dollars)

Film 7-10 minutesScript, story board, shooting, edition, finishing 89.750,00

ReductionsEditing for 30" and 60" 11.550,00

Silent versionEditing for 30" and 60" 3.900,00

Carachters versionScript, story board, shooting, edition, finishing x 4 44.000,00

Production expenses (Maldivian supplier) 29.000,00

Casting (Maldivian models) 27.000,00

Administrative fee, profit 52.000,00

Total for videos 257.200,00

Videos





Scenic50 high-res digital photos (20 from resorts and facilities) 10.000,00

Culture50 high-res digital photos 10.000,00

Water Sports50 high-res digital photos 10.000,00

Aerial50 high-res digital photos 22.000,00

Underwater50 high-res digital photos 22.000,00

Caractheres40 high-res digital photos (10 from each carachter) 10.000,00

Production expenses (Maldivian supplier) 24.000,00

Casting (Madivian models) 27.000,00

Administrative fee, profit 51.000,00

Total for photos 186.000,00

Photos





MagazinesFull page, half page in English, FrenchGerman, Italian, Chinese, Japanese and Hindi 57.600,00

Newspaper

Full page, half page, stealer in English, FrenchGerman, Italian, Chinese, Japanese and Hindi 62.450,00

Outdoors

All standard formats (6 pages, 48 pages, 96 pages, long postings, tube, taxis) in English, French, German, Italian, Chinese, Japanese and Hindi 77.330,00

On LineStandard formats for banner, skycraper and microwebsite in English, French, German, Italian, Chinese, Japanese and Hindi 42.000,00

Administrative fee, profit, yearly maintenance 54.000,00

Total for advertisements 293.380,00

Advertisements





Photos 186.000,00Videos 257.200,00Advertisements 293.380,00

Total 736.580,00

Summary





References

There is nothing better than statements from our clients attesting to their satisfaction with our efforts. So we will wrap up our proposal with some contacts who can provide statements from our work in the past.

Thank for the providing this opportunity for us.

Luiz Fernando DestroCEO, Athos Marketing & Comunications+ 55 11 [email protected]

10- people statements from our work in the past.

10- people statements from our work in the past.

who know us10- people who know us10- people Petr Lutter, Czech Tourism, Latin American Director

[email protected]

Jose Roberto Pereira,TAM Airlines, International Comercial Director [email protected]

Eduardo Barbosa,FLOT Tour Operator, former president of Brazilian Tour Operator Association eduardo@fl ot.com.br

Olga Arima,Designer Tour Operator, [email protected]

Lucila Nedelciu, Raidho Tour Operator, [email protected]

Sania Jelic, Croatian national Tourism Board, [email protected]

Werner Fritz, Austrian Tourism Board, [email protected]

Jozsef Nemeth, Hungary Tourism Board, [email protected]

athos marketing presentation to maldives

Documents

republic of maldives

maldives project

tourism sector

world tourism

founder of athos

czech republic

paulo brazil

dominican republic