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INTRODUCTION PROTON is a Malaysian automobile manufacturer headquartered in Subang Jaya and Shah Alam, Selangor, Malaysia with a manufacturing plant in Tanjung Malim, Perak. Founded in 1983, it was Malaysia's only carmaker until the establishment of its competitor and arch-rival Perodua in 1993. Its name is a Malay acronym for Perusahaan Otomobil Nasional (English: National Automobile Enterprise).PROTON function mainly to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund Board and other local and foreign investors. PROTONs model products include WAJA, SATRIA, GTi, WIRA, ISWARA, ARENA,PERDANA V6, JUARA, PERSONA and EXORA. The range of 1.3, 1.5, 1.6, 1.8 and 2.0 litre engines satisfies a wide spectrum of customers both locally and abroad. PROTON cars are also known internationally as competitive and innovative automobiles. PROTON now is being exported to 50 countries like United Kingdom and continental European markets, thereby realizing its goal of being an internationally successful Malaysian automobile manufacturer. PROTONs exports are the most successful in the United Kingdom due to its competitive pricing strategy and its buyback arrangement with car rental companies in the country. PROTON also benefited from the Generalised Preferences Scheme that made it easy for them to enter the United Kingdom market. PROTON has introduced a few upgraded models with higher engine capacity and sporty design to establish its presence internationally.
PROTON is focusing to be more customer-oriented and by producing competitively priced and innovative products. It is therefore contributing to the Malaysias attainment of Vision 2020.
PLANNING-The act of determining or setting the organizations goals and way for achieving them.Vission To become a successful Malaysian automotive manufacturer globally Mission Our companys history is one of the remarkable achievements that we are proud.Our pride is in the vital force that drives us forward and force us to take on new challenges.Not only our customer but also our business partners and our shareholders have to believe our capabilities and rely us to deliver on our promise ofquality.We continue to expand our knowledge,skills and expertise to find more solutions and produce better results.As a national project,the Protons are committed to lead the acquisition of intellectual ability in the design and technology that will drive the nation to achieve the status of an industrialized country.With people as our main focus,we are committed to build a friendly organization,sensitive to customer needs with clear communication leads to understanding and care.Objectives -To spearhead the automotive industrialisation process and manufacturing industries -To acquire/upgrade technology and industrial skills within the automotive manufacturing industry -To strengthen the international competitiveness of Malaysias industrial capability
ORGANIZING -The process of determining the task to be done , who will do them and how those task will be managed and coordinated.
Top-Level manager-Top-level managers, or top managers, are also called senior management or executives. Top-level managers make decisions affecting the entirety of the firm. They set goals for the organization and direct the company to achieve them. Top managers are ultimately responsible for the performance of the organization, and often, these managers have very visible jobs.Once the goals and the strategies have been developed,the top level manager will pass down the authority of the company to the middle-level manager such as Marketing manager,Production manager,HR manager and others to implement the strategies developed at the top.In this condition,the middle level manager has the authority to make the best decision making for the task given to them.In PROTON HOLDINGS BERHAD,Tan Sri Dato Sri Haji Mohd Khamil bin Jamil as Executive Chairman will pass down the strategies developed by top to its middle-level manager.
Middle-level manager-Middle-level managers, or middle managers, are those in the levels below top managers. Middle-level managers are responsible for carrying out the goals set by top management. They do so by setting goals for their departments and other business units. Middle managers can motivate and assist first-line managers to achieve business objectives. Middle managers may also communicate upward, by offering suggestions and feedback to top managers.After receive task from top level manager,they will make a decision making according to their department such as production department will find on how to produce the product,marketing department on how to sell the product in open market,office department on how organize the management works and others.In PROTON HOLDINGS BERHAD,Pat Wahid as Group Marketing will advertise the product through the media such as Television,Billboard,Comercial Ad and others to acknowledge Malaysian about their new product.
Lower-level manager-First-line managers or lower level manager are responsible for the daily management of line workersthe employees who actually produce the product or offer the service. There are first-line managers in every work unit in the organization. Although first-level managers typically do not set goals for the organization, they have a very strong influence on the company.
MOTIVATION -Set of forces that causes people to behave in certain ways. PROTON HOLDINGS BERHAD company use SMART goal setting theory for motivation. This theory is based on the concept that people work harder when they have specific, measurable goals to work toward. Goals provide a clear, engaging sense of direction and specify what is to be accomplished.S - SPECIFIC This is refer to PROTON target sale per target month. PROTON company put a specific target to each employee in order to ensure that their company will have good sale report.
M - MEASURABLE When PROTON put on a target, they ensure that the target is measurable. For example,for the month of January, PROTON company target is to sold 40 car including 10 model from PROTON INSPIRA, 10 model from PROTON SATRIA NEO, 10 from PROTON SAGA FLX, 10 from PROTON EXORA.
A - ACHIEVEABLE PROTON also ensure that their target can be achievable so that their employee will not burden by stress in order to achieve the company target.
R RESULT ORIENTEDPROTON company target was not too high because if the company target is too high, employees will seem no point in trying.
T - TIME BOUND PROTON goals have its starting points, ending points and fixed durations. PROTON also always tell their employees to give full commitment to achieve their target so that they will focus their efforts on completion of the goal on or before due date.
LEADING -The capacity to lead the members of work groups toward the accomplishment of organizational goals.Proton Holdings Berhad use behavioral theory which is effective leadership behaviors can be learned/trained. It focus on what effective leaders do rather than what effective leaders are. In behavioral theory, theory of Michigan Studies is choosen by Proton Holdings Berhad which is introduced by Rensis Likert,a researcher at University of Michigan.He identified 2 basic forms of leader behavior. Job-centered leader.-The managers pay close attention to subordinates work, explain work procedures and are keenly interested in performance.
Employee-centered leader-The managers are interested in developing a cohesive work group and ensuring that employees are satisfied with their jobs.Their primary concern is the welfare of subordinates.
Proton Holdings Berhad focus most on Employee-centered leader since we think that this type of behavior tends to be more effective.This is because the welfare of the employees are guaranteed by Proton Holdings Berhad.From this action,Proton Holdings Berhad tend to increase the production of the car produced.
CONTROLLING -The process to ensure that actual activities conform to planned activities by monitoring performance and taking action to ensure desired result.
Pre-action control-Proton Holdings Berhad use pre-action control to make sure their car has quality and always sold well. Proton always survey the type and model in high ranked and buyers like it. They also prevent any problem at the car from bad thing from the first stage before the car is bring to our showroom. For example, if the car engine have a bit fault in wire ring and make the car broken, Proton would not accept the car to be in their showroom because for them quality is important. It is because to make sure their customer satisfied with their car.
Post-action control-Proton Holdings Berhad use the post action control to focus on the outputs of their company after the transformation process is complete. It is known as corrective control. It attempts to measure the result of certain action. If there are problem corrective action is under taken and applied to future activities. For example, Proton always survey their buyer if they satisfied with the car or not.
COMMUNICATION -The process of transmitting information from one person to another in which a person or group evokes a shared or common meaning to another person or group. In this PROTON HOLDINGS BERHAD,there are several types of communication used whi