Assignment 7 – Target audience

Jake, Charlie, Idrees and Sam

How can you define a target audience?

A target audience is where a film company targets a specific audience

These are usually a very specific group who stereotypically would enjoy the film

For example, the marketing team on the James Bond film may target males between the ages of 15-26

What is the importance of having a target audience?• A target audience allows industries to aim a particular

film at the needs of specific customers

• If these needs are met, the industry is guaranteed to have a demand for the film

• Therefore there will be an expected level of sale and profit

• Target audiences therefore help industries create revenue

Home invasion target audience• Around 18-25 year old males

• This is due to the gore and reality of the films making it more a male film.

In the movie “You’re Next”, both gore and violence are used to relate to this target audience. This kind of gore relates to the male audience as creates a high fear factor, stereotypically enjoyed by males.

This also shows the violence in the film, represented by the blood. This again makes it more relatable to the male audience and younger viewers.

Gothic Horror target audience• Males and females between the ages of 20-35

• The religious nature of the films make them more relatable to older audiences

This is from “the woman in black 2: angel of death” which is one of the only modern day successful gothic horrors.

The cross in the background clearly shows how religious imagery is still very influential in gothic horrors. This causes older audiences to relate to the situations more due to the younger generation being less religious.

Demons and witches target audience • Demon and witches films are targeted around younger

viewers between the ages of 16-25.

• This is due to the high intensity of the films and many special effects.

This is from “the conjuring” which was the most successful demon and witch film of 2013

In this scene the mother is possessed by a demon and is floating in mid-air. This shows how special effects are used to increase tension and creates a high fear factor. This relates more to younger males as these are all stereotypically what young males look for in horror films

Questionnaire• We then asked 20 people these questions below:

• 1. Would you watch this movie genre?• 2. Why/Why not?

The resultsDemons and Witches Yes No

Would you watch this movie genre?

14 6

Why/Why Not? • I love the F/X. It creates a more realistic scenario

• They are very relatable.• They are popular so are

well funded.

• The story suffers because of the attention to effects.

• Too scary for me!• They are too unrealistic.

Demons and witches just aren’t scary!

What we can learn from this….People who enjoy demon and witch films the most are 14-25 year old males.

People who enjoy demon and witch films the least are 45-60 year old males/females.

This is because younger males look for gore and action in their horror films with high intensity. We know that this age range of males enjoy this genre the most due to having 8 out of the 14 who voted yes in our questionnaire.

This is because the high intensity and amount of gore becomes too much for elder people to handle, which is what comes with demon and witch films. The effects and lack of focus on the story line means elder people lose interest and just become disgusted by the film rather than scared.

Some more feedback…These were the responses we got from people on facebook.

Facebook summary• In total, 13 people commented on our posts.

• Overall, most people said that it was more about the plot to the story rather than anything else.

• There were also a few mentions on characters and how they influence the film.

• However, there was little mention about special effects which, as a group, we expected to be higher.

What we learned about target audience• Gore and violence particularly attracts young males.

• The plot to the story is more influential as the age of the viewer increases.

• Well funded productions are more popular with younger viewers.

• Religion relates better to an elder generation.