assignment 5c

FA102a, Research and Brand Developement

Technology and Art for Children Amanda Bentley

Assignment One, Research


“Ask Ray | Article on Integrating Digital Media

Into Children’s Lives by My Wife Sonya

Kurzweil, PhD”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd

http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd


“She is interested in the way that digital media

can be integrated into the lives of children and

teens.”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd


http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd


“Play is a remarkably creative process that

fosters emotional health, imagination, original

thinking, problem solving, critical thinking, and

self-regulation. What children see or interact

with on the screen is only a representation of

things in the real world.”http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-

creativity/2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html


http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-creativity/2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html


“It's this combination of low and high-tech

resources that enables immersive learning to

take place.”http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching


http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching

Assignment One, Description of Future Product or Service

Utilizing Technology to Develop Creativity


Assignment Two, Naming Process

Selected words from original post:Interacting, Children, Technology, Creativity

Generated name possibilities:Children’s InterCreate (using interacting, creativity)

Children’s TechCreate (using technology, creativity)

Selected name:Children’s TechCreate

Justification for selected name:Makes obvious who the product is for. Does not give away exactly what the product does, but uses words to intrigue customers.


Assignment Two, Brand Character Diagram


Assignment Three, Logotype Research, Diagram Word

Playful


Assignment Three, Logotype Research

http://logo.designcrowd.com/contest.aspx?briefId=426181

http://www.santabanta.com/photos/logos/15607013.htm

http://creditworksusa.com/bp-gas-station-logo


http://logo.designcrowd.com/contest.aspx?briefId=426181

http://www.santabanta.com/photos/logos/15607013.htm

http://creditworksusa.com/bp-gas-station-logo

Assignment Three, Finished Logotype


Assignment Four, Social Media Branding, Research

Skype

https://www.facebook.com/Skype

Apple Inc.

https://www.facebook.com/authorized.apple

Coca-Cola

https://www.facebook.com/cocacola


https://www.facebook.com/Skype

https://www.facebook.com/authorized.apple

https://www.facebook.com/cocacola

Assignment Four, Social Media Branding, Creating Community

• Direct messaged friends on Facebook

• Posted on existing Facebook groups I am a

part of

• Posted to personal timeline

• Had a friend post to her personal timeline


Assignment Four, Social Media Branding, Facebook Page


Assignment Five, Webpage Layout Research for Wireframes


http://www.ymca.net/

http://www.ymca.net/

Assignment Five, Webpage Layout Research for Wireframes


http://greatartistmom.com/

http://greatartistmom.com/

Assignment Five, Wireframe


Assignment Five, Tagline Research


• Fisher-Price: “Play. Laugh. Grow”– “Learn. Create. Inspire.”

• General Electric: “Imagination at work.”– “Creativity in Play.”

• Greyhound: “Leave the driving to us.”– “Leave the teaching to us.”

• IBM: “Solutions for a small planet.”– “Creativity for a technological planet.”

• Toyota: “Get the feeling.”– “Get creative.”

http://www.taglineguru.com/sloganlist.html

http://www.taglineguru.com/sloganlist.html

Assignment Five, Homepage Visual Design in a Browser


http://invis.io/D41R66NV7


Assignment Five, Lower Level Visual Design in a Browser


Assignment Five, Linked Prototype URL




assignment 5c

Design

lives of children

serviceutilizing technology

facebook page technology

personal timeline technology

social media branding

stationlogo technology

digital media

facebook pagetechnology