Assessing & Selling Your Workforce Del Boyette & Kay Stebbins

KAED Spring Conference 4.14.16

What is the #1 factor in site selection today?

I believe in Rural America because it’s where the green grass grows. Workforce

“The continuing war for talent: Skilled labor availability, typically the number-one ranked issue annually, ranked even higher than previous years. ”

Area Development Corporate Executive Survey, 2016

Workforce is the undisputed location factor issue.

How To Tell the Best Workforce Story

I believe in Rural America because it’s where the green grass grows.

Combine data and qualitative research to create a compelling

workforce business case.

Questions You Need to Know How to Answer

§  How many welders are within a 60-mile radius?

§  What are the average wages in the automotive sector?

§  What training programs are available for metal fabricators and how many completers do they have annually?

Questions You Need to Know How to Answer

§  How far are residents willing to commute?

§  What is your underemployment rate?

§  What is the labor participation rate for the area?

§  How many adults hold an associate’s degree or higher?

Questions You Need to Know How to Answer

§  What is your projected population growth?

§  What are your existing employers’ greatest workforce challenges?

§  What is the average age of your IT workforce?

§  What are the skill sets of your unemployed workers?

Questions You Need to Know How to Answer

Questions To Ask Current Employers About Their

Workforce

§  What is your overall satisfaction with the area workforce?

§  What is your annual turnover rate?

§  What is your daily absentee rate?

§  What skills are most important to your success?

Questions To Ask Current Employers About Their Workforce

§  From which counties do your employees commute?

§  What type of training programs would be beneficial to you?

§  What skill deficits do you see in your current workforce?

§  What are the most common reasons employees leave your company?

Questions To Ask Current Employers About Their Workforce

§  Do you currently employ anyone with a college degree in a position that does not require a degree?

§  What is the average length of employment of your workforce?

§  How would you rate overall employee availability?

Questions To Ask Current Employers About Their Workforce

§  How long does it take to fill open positions in your company?

§  What occupations are most challenging to fill?

§  Is it challenging to recruit from outside the region?

§  Is the cost of labor in line with quality among your workforce?

Questions To Ask Current Employers About Their Workforce

What You May Need to Know

§  Workforce Skill Sets

§  Key Occupations by Sector

§  Commuting Patterns

§  Projected Job Growth

§  Labor Force and Participation Rate

§  Unemployment and Underemployment

§  Average Wages by Sector and Occupation

What You May Need to Know

§  Occupational Knowledge/Skills/Abilities

§  Skills Gaps

§  Employer Perceptions

§  Resident Needs

§  Available Training Programs

§  Educational Attainment

§  Training Completers

§  Workforce Age

Target Industries

Educational Ecosystem

Students/ Completers

Talent Pipeline

SUCCESS

Workforce Training Inventory

§  Degree Programs

§  Certificate Programs

§  Non-Traditional Programs

§  Concurrent Enrollment Programs

§  Apprenticeships/Internships

§  Customized Training

Kentucky Labor Force 2015 Annual February 2016

Labor Force 1,953,393 1,959,925

Labor Participation Rate 59.4% N/A

Employed 1,847,938 1,837,035

Unemployment Rate 5.4% 6.3%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Kentucky Employment by Sector

2015 Jobs

2020 Jobs

$33,783 $82,507

$112,082 $60,239

$69,591 $69,164

$30,718 $60,544 $63,329

$77,529 $44,768

$69,451 $116,176

$33,272 $32,488

$54,559 $27,035

$17,727 $28,939

$59,952

$0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000

Crop and Animal Production Mining, Quarrying, and Oil and Gas Extraction

Utilities Construction

Manufacturing Wholesale Trade

Retail Trade Transportation and Warehousing

Information Finance and Insurance

Real Estate and Rental and Leasing Professional, Scientific, and Technical Services

Management of Companies and Enterprises Administrative and Support and Waste

Educational Services Health Care and Social Assistance

Arts, Entertainment, and Recreation Accommodation and Food Services

Other Services (except Public Administration) Government

Kentucky Earnings by Sector

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000

Less Than 9th Grade

9th Grade to 12th Grade

High School Diploma

Some College

Associate's Degree

Bachelor's Degree

Graduate Degree and Higher

Kentucky Educational Attainment

2020 Population

2015 Population

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

10,000

Skilled Trades Employment in Kentucky

2015 Jobs

2020 Jobs

Prospects Don’t See City Limits or County Lines

Pikeville Area Labor Force 2015 Annual February 2016

Labor Force 21,264 20,913

Labor Participation Rate 44.3% N/A

Employed 19,016 18,274

Unemployment Rate 10.6% 12.6%

0 2,000 4,000 6,000 8,000

10,000 12,000 14,000 16,000 18,000 20,000

Pikeville Area Employment by Sector

2015 Jobs

2020 Jobs

$47,207 $81,632 $84,178

$47,544 $53,482

$60,524 $28,313

$59,579 $53,991

$49,564 $40,523

$54,072 $63,864

$28,816 $47,378

$52,987 $19,052

$15,569 $30,471

$47,760

$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000

Crop and Animal Production Mining, Quarrying, and Oil and Gas Extraction

Utilities Construction

Manufacturing Wholesale Trade

Retail Trade Transportation and Warehousing

Information Finance and Insurance

Real Estate and Rental and Leasing Professional, Scientific, and Technical Services

Management of Companies and Enterprises Administrative and Support and Waste

Educational Services Health Care and Social Assistance

Arts, Entertainment, and Recreation Accommodation and Food Services

Other Services (except Public Administration) Government

Pikeville Area Earnings by Sector

•  9,499

Inbound Commuters

•  11,671

Living and Working in Pike County

•  7,271

Outbound Commuters

Pikeville Area Commuting

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000

Less Than 9th Grade

9th Grade to 12th Grade

High School Diploma

Some College

Associate's Degree

Bachelor's Degree

Graduate Degree and Higher

Pikeville Area Educational Attainment

2020 Population

2015 Population

0 100 200 300 400 500 600 700 800 900

1,000

Skilled Trades Employment in Pikeville Area

2015 Jobs

2020 Jobs

Understanding Your Workforce is a

Competitive Advantage

Key Messages §  The Pikeville area is home to more than 3,000

skilled trades workers.

§  More than 7,000 residents commute out of Pike County each day.

§  With a labor shed that draws from three states, more than half of the regional workforce is under the age of 45.

§  Currently, more than 3,000 Pike County residents are unemployed, many of them highly skilled with experience in the coal industry.

DO YOU KNOW YOUR WORKFORCE STORY?

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