in Product Management & Product Marketing (ICPM)

ProductManagement

Design &Innovation

ProductOperations

ProductMarketing

Leadership &Soft Skills

Fast track your career in Product Management & Product Marketing

The AIPMM advantage

With the sole focus to assist working professionals transition and transform from technical and functional roles to business leadership roles, ICPM is

It aims to accelerate the journey in Product Management and Product Marketing that is accepted by industry and endorsed by AIPMM, USA.

The integrated curriculum is delivered by best-in-class global practitioners and faculty. ICPM’s experiential learning will be made actionable through real-world projects, Harvard case study-led discussions, and interaction with industry executives.

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As the world’s largest professional association of product managers, brand managers, product marketing managers, and professionals from

only organization that represents you through the product life-cycle, across any industry. IAIPM offers

ICPMRelevant Management Program for Product Professionals

professional networking opportunities that help you stay abreast of the requisite tools. In addition, AIPMM’s CPM® and CPMM® programs allow you to demonstrate your level of expertise and operate at peak performance levels.

Several Fortune 500 companies

Program focusing on Productizing Innovation

1800+* MNCs have already started building Product Management functions in India

72% Project Managers and 66% Business Analysts see Product Management as the next career path

14.6% more salary++

++

NASSCOM Product Conclave

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Experiential Learning. Learn and apply best practices of creating, validating, managing, and launching product innovation from real-world practitioners Industry Connect. Engage and network during and after the program with the most sought-after product management alumni community, senior executives, and venture capitalists Global Recognition. Be part of a global network of recognized and industry-accepted Product Management and Product Marketing Leadership skills. Special focus on soft skills (e.g., cross culture )

We usually talk about product management in the context

of high-tech but coming from an automotive industry I was thrilled to experience the program and realize how the productizing process can be

.ynapmoc eht ni elor ym ot deilppa ylurtWith actionable learnings delivered by senior industry executives, I strongly recommend the program to anybody who is serious about accelerating their career path from PM to CEO.

Nitin Shotri, Mahindra & Mahindra

ICPM course modulesProduct Management

PM 102: Customer Connect & Market Research Techniques PM 103: Competitive Strategy & Win/Loss Analysis PM 104: Target Market Sizing & Segmentation PM 105: Business Model & Plan PM 106: Project Life Cycle Management (Lean Agile) PM 107: Customer Life Cycle Management

Product Design and Innovation

PI 201: Usability & User-Experience Design PI 202: Usability Audit PI 203: Corporate & Product Strategy

Product Operations

PO 101: Finance & Accounting for Product Professionals PO 102: Requirements Management & Road-mapping PO 103: Personas & User Stories PO 104: Product Portfolio Analysis PO 105: Continuous Improvement

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Ideal attendee

Delivery timelines

Our personalized learning experience includes getting online access to:

Discussion forums Case studies Reference reading material Real-time interactive learning exprerience

7 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)

Month 1

8 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)

Month 2

Month 38 online sessions on W e d (6.45-9.45 pm) + Sun (10-1 pm)

6 days Campus Immersion Week

Month 4

5 themes, 23 courses, 6 credit hours/courseTotal 120 + contact hours

Program Managers, Project Managers

Engineering Leaders (Dev/BA QA/UX)

Architects & Technologists

Product Managers, Product Marketing Managers, Solutions Managers

Pre/Post-Sales, Tech Support, BD

Those with a minimum of 3 years of work experience, ideally in product or services companies, and a strong desire to become a leader in product management, are welcome to apply for this course.

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PRODUCT MARKETING

PM 302: Solution Management

PM 301: Strategic Pricing & Monetization Models

PM 303: Channel Development PM 304: Marketing & Launch Planning–Social Media &Online Marketing PM 305: Sales Funnel Analysis

Leadership & Soft Skills

LS 201: Career Path Planning in Product Companies LS 203: Building Executive Presence – Impactful Communication & Presentation Skills LS 204: Cross-Culture Communication

from AIPMM Manager (CPMM) from AIPMM (optional) (PMI-ACP) (optional)

Vishy P.Leadership & Executive

Coach Associations: ITC, Motorola

David FradinProduct Management/Marketing Consultant and Mentor at Digital

Enterprise

S. Deshpande Usability & Interface Design Associations:

NID, Symantec

Rahul Abhyankar Vice President of

Product Management at McAfee Inc

Bob Tesh Product MarketingAssociations: netIQ,

Sirius, Symantec

Rajshekhar PMI-ACP Agile,

Project ManagementAssociations: Deloitte, IBM

P. ShahProduct Innovation

Associations: Purdue, McAfee, IBM

Ewei ChenStrategic User Exerience, Agile Associations: BSkyB,

Kingston University

Faculty

Rishikesha T. Krishnan Professor of Corporate

Strategy, IIMB

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Application

Timelines Last date to apply:

24 Oct, 2012

8 Oct - 25 Oct, 2012 Program orientation: 31 October, 2012 Program starts: 18 November, 2012

Testimonials

A sample of our past participant’s organizations

With my technical background I was a bit skeptical initially about

signing up for this program — now I feel like I have an MBA after attending the program! Thanks to Adaptive Marketing, I managed my transition from being an Architect to a Product Manager in my organization.

Rahul D. Sadafule, NXP Technologies

When I planned to transition to a business management role I

looked at MBA as an option but it was

I came across Adaptive Marketing as I looked for some professional corporate training. This has been an wonderful experience with excellent training. I’d recommend to anybody who looks at Product Management as a career path.

Vineeth Kumar, Project Manager, McAfee

To connect to cross industry alumni network and read their views visit http://adaptivemarketing.in/customers

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Ongoing Interview & Counselling:

To download theProgram Calendar

Submit filled application form to:applyICPM@adaptivemarketing.inDownload Application Form

FeeICPM Fees: 2.5 lakhs + service tax. Program pre-approved for HDFC Education Loan.

The fee is inclusive of all academic charges, examinations, reference & study materials. The fee does not cover

travel costs.Maximum 30 participants in each batch.

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Industry connect Participants will have one on-one interaction with industry executives during the program and the campus immersion sessions; as well as through networking sessions post the program Participants will have an opportunity to interact with reputed venture capitalists during the business plan presentations

Work, Interact, Engage through live case studies with senior executives of the Product Industry Council

CLASSROOMS ACROSS INDIA

Bangalore M G RoadUlsoorWhitefieldVittal Mallya RoadMalleshwaram

Mumbai Andheri (East)Andheri(west) Link RoadBandra Kurla Complex 1Bandra Kurla Complex 2ChurchgateSantacruzThaneVashiFort

Pune Connaght PlaceHadapsar

Nagpur Wardha Road

New Delhi JasolaNehru PlaceSaket

Gurgaon Golf Course RoadDLF Cyber CityMehrauli-Gurgaon Road

Kolkata Minto ParkSalt Lake – Sector V

Hyderabad Banjara HillsHi-Tech CityBegumpet

Chennai Radhakrishna SalaiGuindy

Eduspire

Ahmedabad

Presence in 9 Cities and 29 Locations.Classrooms may be started at international locations as per requirements and viability

EduSpire Services Pvt. Ltd. was incorporated in 2005 with an objective of contributing to the betterment of the lives it would touch by imparting good quality education. In line with its mission, the motto of the Company is “Inspire to Aspire”.

The young, dynamic and vibrant staff coupled with experienced Managers and Directors provide a balanced learning atmosphere which is interactive, supportive and achievement oriented.

Classroom Pictures

adaptivePM http://linkd.in/adaptiveGroup www.adaptivemarketing.in

III Floor, AMBER, #132, 15th Main, IV Block, Koramangala Bangalore 560 035, Karnataka, India P: +91 9886301161, E: info@adaptivemarketing.in

Adaptive Marketing Solutions Inc.11 Loyola Ter, San Francisco, CA 94117P: +1-713-568-8154, E: engage-us@adaptivemarketing.in

The Adaptive edgeHeadquarted in Silicon Valley, Adaptive Marketing is a global academy focused on Product Management & Product Marketing with practice areas in User Experience Design and Agile. With

India operations, we have worked with the best-in-class product companies to help transform their talent into global business leaders.

Adaptive Productizing ProcessTM

A Practice, Process, and Performance oriented approach to productizing, managing, and marketing products and

services predictably.