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  • Asias Fashion Jewellery & Accessories Fair September 2015

    Exhibitor Survey Report

  • 2

    Survey Summary

    Total number of exhibitors 419 Total number of collected onsite survey 200 Overall onsite survey response rate 47.73% Total number of online survey successfully sent out 419 Total number of collected online survey 20 Overall online survey response rate 4.77% Total number of collected survey 220 Total response rate 52.51%

  • 3

    Group Pavilions

    2015 Number of Respondents: 133

    45.1%

    7.5%

    18.8%

    6.8%

    6.8%

    15.0%

    0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%

    China Pavilion

    Korea Pavilion

    India Pavilion

    Philippines Pavilion

    Taiwan Pavilion

    Stainless Steel Jewellery Pavilion

  • 4

    Nature of Business(es)

    2015 Number of Respondents: 217 Number of Respondents: 184 2014

    84.3%

    3.2%

    49.8%

    18.4%

    1.4%

    3.7%

    0.5%

    12.0%

    0.9%

    0.5%

    0.5%

    86.4%

    6.5%

    48.4%

    14.1%

    1.6%

    2.2%

    0.0%

    8.2%

    0.0%

    0.0%

    0.5%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Manufacturer/Supplier

    Importer

    Exporter

    Wholesaler

    Buying Agent

    Retailer

    Department / Chain Store

    Fashion Jewellery / Accessories Designer

    Mail Order-House / E-Tailer

    Related Institute / Association

    Publication

    2014

    2015

  • 5

    1. Is your company a first-time participant in this exhibition?

    2015 Number of Respondents: 215 Number of Respondents: 187 2014

    Yes, 6%

    No, 94%

    Yes, 8.8%

    No, 91.2%

  • 6

    2. Overall, how would you rate your satisfaction with your experience at Asias Fashion Jewellery & Accessories Fair September? (0 = Extremely dissatisfied, 10 = Extremely satisfied)

    2015 Number of Respondents: 219 Number of Respondents: 175 2014

    Average Rating 2015

    5.44 Average Rating

    2014

    6.6*

    2.74%

    2.28%

    5.48%

    13.70%

    8.22%

    18.26%

    12.79%

    16.89%

    11.42%

    3.20%

    5.02% 3.4%

    1.1%

    6.3%

    4.0%

    22.9%

    20.6%

    17.1% 18.9%

    2.3% 3.4%

    0%

    5%

    10%

    15%

    20%

    25%

    0 1 2 3 4 5 6 7 8 9 10

    2015

    2014

    *Correspond to UBM Asias New Exhibitor/Visitor Survey includes adjustments in rating scale to comply with UBM Global standards, the rating system transformed from the scale of 1-10 to 0-10. In order to use it for comparison, the 2014 average rating is multiply by (11/10).

  • 7

    3. How likely would you be to participate in Asias Fashion Jewellery & Accessories Fair September again in the future? (0 = Not at all likely, 10 = Extremely likely)

    2015 Number of Respondents: 219

    Average Rating 2015

    6.52

    1.37% 3.20%

    3.65%

    5.94%

    5.48%

    18.72%

    7.76%

    13.24%

    16.44%

    4.57%

    19.63%

    0%

    5%

    10%

    15%

    20%

    25%

    0 1 2 3 4 5 6 7 8 9 10

    More than 60% respondents gave a rating between 6 to 10.

  • 8

    4. How likely are you to recommend Asias Fashion Jewellery & Accessories Fair September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)

    2015 Number of Respondents: 217

    Average Rating 2015

    5.81

    5.1%

    2.3%

    4.1%

    9.7%

    4.6%

    20.3%

    9.2%

    15.2% 15.7%

    3.7%

    10.1%

    0%

    5%

    10%

    15%

    20%

    25%

    0 1 2 3 4 5 6 7 8 9 10

  • 4. How likely are you to recommend Asias Fashion Jewellery & Accessories Fair September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)

    NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)

    8.8%

    91.2%

    New exhibitor (19)

    Repeated exhibitors (196)

    25.8% 26.3% 25.3%

    29.5% 26.3% 29.9%

    30.9% 47.4%

    29.4%

    13.8% 15.5%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Total respondent First timeexhibitor

    Repeatedexhibitor

    9-10

    7-8

    5-6

    0-4

    Exhibitor Category NPS

    Total respondent -41.5%

    First time exhibitor -52.6%

    Repeated exhibitor -39.7% 9

  • 10

    5. How did you learn about this exhibition?

    2015 Number of Respondents: 199 Number of Respondents: 161 2014

    17.6%

    13.1%

    22.1%

    15.6%

    33.7%

    6.0%

    11.6%

    20.50%

    16.10%

    25.50%

    16.80%

    30.40%

    9.30%

    0% 5% 10% 15% 20% 25% 30% 35% 40%

    Advertisement

    Organiser's printed mail

    Organiser's email

    Organiser's website

    Word of mouth / Referral from industry friend

    At other exhibitions

    Others

    2014

    2015

    At other exhibition: March fair Others: long time exhibitors and members of the EPCH

  • 11

    5.1 How did you learn about this exhibition?

    2015 Number of Respondents: 11 Number of Respondents: 32 2014

    90.9%

    18.2%

    78.10%

    18.80%

    6.20%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Trade publications

    Mass media

    Outdoor advertising

    2014

    2015

  • 12

    6. My top 3 markets (countries) currently are:

    2015 Number of Respondents: 203

    129

    39 37 33 30 28

    24 17

    10

    0

    20

    40

    60

    80

    100

    120

    140

    USA Australia UK Germany Spain Japan Italy France Canada

    Responses from Belgium, Brazil, China, Finland, Korea, Malaysia, Mexico, Morocco, Netherlands, the Philippines, Poland, Portugal, South Africa, Sweden, Switzerland, Thailand, Hong Kong, Taiwan, UAE were less than 10 respondents that not shown in the above chart.

    Other invalid responses include Global, Asia, Asia Pacific, Central America, South America, Middle East, Europe

  • 13

    7. My target markets (countries) are:

    2015 Number of Respondents: 194

    91

    18 16 14 12 12 10 10

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    USA Germany France Australia Italy Russia UK Japan

    Responses from Belgium, Brazil, Canada, China, India, Mexico, South Africa, Spain, Switzerland, and Turkey were less than 10 respondents that no shown in the above chart.

    Other invalid responses include Global, Europe, East Asia, South America, Middle East

  • 14

    8. To what extent have your objectives for exhibiting in this exhibition been achieved?

    2015 Number of Respondents: 215

    5.1%

    58.9%

    16.7%

    20.0%

    33.0%

    22.8%

    20.6%

    19.5%

    13.6%

    19.5%

    12.1%

    15.3%

    14.4%

    11.2%

    33.0%

    13.6%

    25.6%

    21.4%

    15.8%

    18.6%

    15.4%

    24.7%

    8.4%

    24.7%

    28.4%

    21.4%

    27.0%

    29.4%

    8.4%

    2.3%

    7.9%

    10.7%

    9.3%

    13.0%

    16.4%

    9.3%

    3.3%

    5.6%

    7.4%

    5.1%

    4.2%

    7.0%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Find new buyers

    Find franchisers partners / agents

    Explore new markets

    Launch new products

    Brand-building

    Collect market information

    Consolidate contacts with buyers/ business partners

    0 (N/A) 1 (Did not achieve at all) 2 3 4 5 (Fully achieve)

  • 15

    2015 Number of Respondents: 215

    Combining responses of Rating 5 and Rating 4 *

    8.1 To what extent have your objectives for exhibiting in this exhibition been achieved?

    17.7%

    5.6%

    13.5%

    18.1%

    14.4%

    17.2%

    23.4%

    0% 5% 10% 15% 20% 25% 30%

    Find new buyers

    Find franchisers partners / agents

    Explore new markets

    Launch new products

    Brand-building

    Collect market information

    Consolidate contacts with buyers/ business partners

  • 16

    Number of Respondents: 183 2014

    2014 To what extent have your objectives for exhibiting in this exhibition been achieved?

    26.50%

    34.40%

    3.50%

    4.30%

    14.90%

    6.40%

    5.40%

    25.20%

    24.70%

    14.50%

    9.30%

    13.00%

    10.80%

    8.10%

    25.80%

    24.70%

    39.90%

    29.80%

    27.90%

    25.50%

    26.20%

    18.70%

    15.00%

    37.60%

    48.40%

    37.70%

    52.90%

    53.00%

    3.90%

    1.30%

    4.60%

    8.10%

    6.50%

    4.50%

    7.40%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Seek new buyers

    Seek franchise partners/agents

    Explore new markets

    Launch new products

    Brand Building

    Collect market information

    Consolidate contacts with buyers/business partners

    Not applicable Did not achieve at all Not quite achieved Fairly well achieved Fully achieved

  • 17

    9. To what extent are you satisfied with the exhibition in the following aspects?

    2015 Number of Respondents: 215

    5.1%

    6.0%

    4.2%

    10.2%

    9.8%

    7.5%

    12.6%

    30.7%

    11.2%

    17.3%

    18.6%

    12.6%

    8.4%

    7.9%

    11.7%

    9.8%

    7.4%

    7.0%

    22.9%