asia’s fashion jewellery & accessories fair – september 2012

Asia’s Fashion Jewellery & Accessories Fair – September 2012

Exhibitor Survey Report

Survey Summary

Total number of exhibitors 382Total number of collected onsite survey 177Overall onsite survey response rate 46.3%

Total number of online survey successfully sent out 382Total number of collected online survey 23Overall online survey response rate 6%

Total number of collected survey 200Total response rate 52.5%

Group Pavilions

Taiwan Region Pavilion

Philippines Pavilion

Korea Pavilion

Mainland China Pavilion

Stainless Steel Pavilion

India Pavilion

0.0% 10.0% 20.0% 30.0% 40.0%

5.8%

13.6%

19.4%

25.2%

8.7%

27.2%

2012No. of People Answered: 103No. of People Skipped: 97

Related Institute/Association

Department/Chain Store

Mail Order House/E-Tailer

Retailer

Publication

Buying Agent

Importer

Fashion Jewellery/Accessories Designer

Wholesaler

Exporter

Manufacturer/Supplier

0% 10% 20% 30% 40% 50% 60% 70% 80%

0%

1%

1%

1%

1%

1%

8%

8%

12%

48%

79%

0.5%

0.5%

0.0%

2.7%

0.5%

0.0%

5.9%

10.6%

17.6%

55.3%

80.9%

20122011

2012:No. of People Answered: 188No. of People skipped: 122011:No. of People Answered: 146No. of People skipped: 6

• Some respondents ticked more than one option

Are you a first-time participant in this exhibition?

2012 2011

Yes; 14%

No; 86%

Yes; 12%

No; 88%

No. of People Answered: 193No. of People Skipped: 7


How did you learn about this exhibition?

At other exhibitions

Electronic promotion

Direct mail

Word of mouth

Website

Advertisement

At other UBM Asia's exhibitions

Regular Exhibitors of 9FJ

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

7%

1%

9%

14%

12%

16%

41%

46%

4.2%

3.7%

8.5%

14.3%

15.9%

20.6%

47.1%

41.8%

20122011


• Some respondents ticked more than one option


Outdoor advertising

Mass media

Trade publications

0% 10% 20% 30% 40% 50% 60% 70% 80%

21%

42%

63%

9.4%

34.4%

68.8%

20122011

Advertisement:

2012:No. of People Answered: 322011:No. of People Answered: 19


Website:

Others

www.AsiaFJA.com

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

23%

77%

33.3%

70.4%

20122011

2012No. of People Answered: 272011No. of People Answered: 13

At UBM Asia’s exhibitions:


3FJ

6FJ

50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

86.0%

86.0%

81.6%

82.8%

20122011

2012No. of People Answered: 872011No. of People Answered: 57

What is your major product category?

Display & Packaging

Fashion jewellery materials

Fashion accessories

Fashion Jewellery

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

1%

11%

42%

78%

3.1%

7.3%

44.8%

77.6%

20122011

• Some respondents ticked more than one option.


Which are your current (geographical) markets?

Others

Hong Kong

Mainland China

Asia (excluding mainland China & Hong Kong)

Middle East

Central & South America

Eastern Europe

North America

Western Europe

0% 17% 33% 50% 66% 83%

3%

11%

9%

28%

24%

37%

51%

55%

77%

4%

12%

10%

30%

20%

35%

48%

63%

76%

2012

2011

2012No. of People Answered: 195No. of People Skipped: 52011No. of People Answered: 152No. of People Skipped: 0


Which are your new target (geographical) markets?

Others

Mainland China

Hong Kong

Asia (excluding mainland China & Hong Kong)

Middle East

Eastern Europe

Central & South America

North America

Western Europe

0% 17% 33% 50% 66%

5%

10%

10%

23%

37%

54%

49%

51%

50%

1.7%

15.0%

8.3%

17.8%

30.6%

42.2%

49.4%

44.4%

48.9%

20122011



2012:No. of People Answered: 192No. of People Skipped: 8


Seek franchise partners/agents

Seek new buyers

Launch new products

Explore new markets

Consolidate contacts with buyers/business partners

Collect market information

Brand Building

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2.4%

9.0%

11.3%

5.7%

12.3%

6.6%

7.4%

15.6%

36.7%

43.5%

35.1%

45.7%

46.1%

35.0%

24.0%

41.5%

32.7%

39.7%

24.1%

32.9%

29.4%

23.4%

11.7%

6.0%

16.1%

6.2%

6.6%

7.4%

34.7%

1.1%

6.5%

3.4%

11.7%

7.8%

20.9%

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2012 & 2011: “Fully achieved” + “Fairly well achieved”)

Seek franchise partners/agents

Brand Building

Explore new markets

Seek new buyers

Collect market information

Consolidate contacts with buyers/business partners

Launch new products

0% 10% 20% 30% 40% 50% 60% 70%

16%

36%

31%

46%

48%

52%

53%

18.0%

42.4%

40.8%

45.7%

52.7%

58.0%

54.8%

20122011



In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - September in 2011, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?

Over 20% more this year

Over 20% less this year

Between 0-20% more this year

Between 0-20% less this year

Around the same this year as last year

0% 5% 10% 15% 20% 25% 30% 35% 40%

4%

19%

14%

28%

35%

10.9%

26.8%

14.5%

24.6%

23.2%

20122011

2012:No. of People Answered: 138No. of People Skipped: 622011:No. of People Answered: 117No. of People Skipped: 35

To what extent are you satisfied with the Exhibition on the following?

Visitor traffic

Visitor quality

Service of our staff pre-show

Service of our staff on-site

Official stand contractors

Official forwarding agent(s)

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Business opportunities

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6.0%

11.0%

16.2%

18.0%

17.8%

12.0%

15.5%

20.0%

8.4%

36.3%

57.7%

72.4%

68.3%

64.5%

72.2%

66.1%

62.8%

50.3%

44.5%

26.4%

9.7%

11.5%

15.4%

13.9%

14.3%

15.0%

37.4%

13.2%

4.9%

1.6%

2.2%

2.4%

1.9%

4.2%

2.2%

3.9%

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all


To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2012 & 2011: “Extremely satisfied” + “Quite satisfied”)

Visitor traffic

Business opportunities

Facilities and services of the exhibition centre

Visitor quality

Official stand contractors

Official forwarding agent(s)

Move-in and move-out arrangement

Service of our staff pre-show

Service of our staff on-site

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

44%

60%

73%

67%

74%

77%

71%

78%

78%

42.3%

58.7%

82.8%

68.7%

82.3%

84.2%

81.6%

88.6%

86.3%

2012

2011

2012:No. of People Answered: 186No. of People Skipped: 142011:No. of People Answered: 149No. of People Skipped: 3

Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

1(Very Poor)

2 3 4 5 6 7 8 9 10 (Excellent)

0%

5%

10%

15%

20%

25%

30%

4%3%

9%8%

16%

25%

14%

14%

4%3%

0.6%1.1%

7.7% 8.8%

17.7%

20.4%16.6%

18.8%

5.0%3.3%

2011

2012

2012 Average Rating: 6.22011 Average Rating: 5.5



How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?

Special invitation to your VIP buyers on your behalf

Printed invitation

Listing of your company on this website of this exhibition

E-invitation

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13.8%

10.5%

13.8%

12.8%

57.5%

47.7%

55.7%

55.8%

22.2%

33.1%

24.0%

25.6%

6.6%

8.7%

6.6%

5.8%

Extremely useful Quite useful Not quite useful Not useful at all


How useful were the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition?(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)

Printed invitation

Listing of your company on this website of this exhibition

Special invitation to your VIP buyers on your behalf

E-invitation

0% 10% 20% 30% 40% 50% 60% 70% 80%

58%

70%

63%

72%

58.2%

69.5%

71.3%

68.6%

20122011



If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.

Run advertisements prior to the exhibiton

On-site advertising

Invite buyers by phone calls

Invite buyers by mail

Invite buyers by emails

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10.1%

5.4%

12.3%

7.9%

21.3%

38.9%

40.8%

36.8%

39.5%

56.7%

24.2%

25.2%

26.5%

28.9%

15.9%

4.0%

4.8%

5.2%

2.6%

1.2%

22.8%

23.8%

19.4%

21.1%

4.9%

Extremely Extremely effective Quite effective Not quite effective Not effective at all No applicable


If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.(Comparison of 2012 & 2011: “Extremely useful” + “Quite useful”)

On-site advertising

Invite buyers by mail

Run advertisements prior to the exhibiton

Invite buyers by phone calls

Invite buyers by emails

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

41%

50%

44%

52%

79%

46%

47%

49%

49%

78%

2012

2011



How often do you make use of the following marketing channels to promote your business?

Trade exhibitions

Sales respresentatives/agents

Professional website

Professional print publications

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

40.8%

5.2%

4.6%

14.4%

40.8%

25.8%

22.4%

27.5%

14.8%

37.4%

35.5%

35.6%

3.6%

31.6%

37.5%

22.5%

All the time Most of the time Seldom Not at all


How often do you make use of the following marketing channels to promote your business?(Comparison of 2012 & 2011: “All the time” + “Most of the time”)

Professional print publications

Sales respresentatives/agents

Professional website

Trade exhibitions

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

24%

32%

48%

87%

27.0%

31.0%

41.9%

81.6%

2012

2011



Please tick the fashion jewellery exhibition that you rate most important for your company

Manila F.A.M.E., the Philippines (April)

India Handicrafts & Gifts Fair (October)

EuroBijoux & Accessories, Spain (May)

Other exhibition

Eclat de Mode/ Bijorhca, France (January)

Macef, Italy (January)

6FJ

3FJ

9FJ

0% 10% 20% 30% 40% 50% 60% 70%

2%

6%

1%

5%

4%

6%

35%

46%

51%

0.6%

11.4%

1.7%

8.6%

1.7%

4.0%

23.4%

34.9%

60.0%

20122011



What are your plans for participating in this exhibition next year?

2011

2012

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

82.0%

80.9%

17.0%

15.0%

1.0%

4.0%

Will participate

May participate

Will not participate



2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

76.0% 77.3%

19.0% 16.7%

5.0% 6.1%

Same booth size

Larger booth size

Smaller booth size

In those respondents who will participate in the exhibition, 75 people in 2011 and 102 people in 2012 want the same booth size, while 19 people in 2011 and 22 people in 2012want a larger booth, while 5 people in 2011 and 8 peoplein 2012 want a smaller booth.

asia’s fashion jewellery & accessories fair – september 2012

Documents

total number of online

out382total number

survey200total response

ubm asias exhibitions

current geographical

group pavilions2012no

firsttime participant

direct result