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Asia’s Fashion Jewellery & Accessories Fair – March 2016 Exhibitors’ Survey Report 1

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Page 1: Asia’s Fashion Jewelleryubmasiafiles.com/files/jewelleryexh/3fj16_marcom/3fj16_exhibitor... · 6 2016 Number of Respondents: 267 2015 Number of Respondents: 350 2. Overall, how

Asia’s Fashion Jewellery & Accessories Fair – March 2016

Exhibitors’ Survey Report

1

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2

Survey Summary

Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate 66.3% Total number of online survey successfully sent out 376 Total number of collected online survey 20 Overall online survey response rate 5.3% Total number of collected survey 274 Total response rate 73.5%

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3

Group Pavilions

2016 Number of Respondents: 190

38.9%

18.4%

11.6%

11.6%

8.9%

5.8%

2.6%

1.1%

0.5%

0.5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

China Pavilion

Stainless Steel Jewellery Pavilion

India Pavilion

Korea Pavilion

Fashion Jewellery Atelier

Fashion Accessories Zone

Philippines Pavilion

Taiwan Pavilion

Japan Pavilion

Sense Zone

• The results roughly followed the size of group pavilions. China Pavilion has the highest response rate because it is the biggest group pavilion in 3FJ16, followed by Stainless Steel Jewellery Pavilion.

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2016 Number of Respondents: 272 Number of Respondents: 356 2015

Nature of Business(es)

• The top three business nature of 3FJ16 exhibitors are manufacturer/supplier, importer, and exporter. • Exhibitors may carry more than one business natures, therefore the overall percentage exceed 100%

86.0%

40.4%

21.3%

16.9%

5.5%

2.6%

1.5%

0.7%

0.7%

0.4%

0.0%

86%

42%

23%

10%

5%

5%

1%

1%

0%

0%

0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Manufacturer/Supplier

Importer

Exporter

Wholesaler

Buying Agent

Retailer

Department / Chain Store

Fashion Jewellery / Accessories Designer

Mail Order-House / E-Tailer

Related Institute / Association

Publication

2016

2015

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5

2016 Number of Respondents: 267 Number of Respondents: 357 2015

1. Is your company a first-time participant in this exhibition?

Yes, 18.0% (48)

No, 82.0% (219)

2016

Yes, 20.4% (73)

No, 79.6% (284)

2015

• The percentage of “first time exhibitor” has dropped. It indicates that more and more exhibitors have taken part in 3FJ

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2016 Number of Respondents: 267 Number of Respondents: 350 2015

2. Overall, how would you rate your satisfaction with your experience at Asia’s Fashion Jewellery & Accessories Fair – March? (0 = Extremely dissatisfied ; 10 = Extremely satisfied)

1.1% (3)

3.0% (8) 3.7% (10)

10.1% (27)

6.0% (16)

16.5% (44)

16.1% (43)

19.1% (51)

16.1% (43)

6.0% (16)

2.2% (6) 2.0% (7)

2.3% (8)

5.7% (20) 7.7% (27)

8.3% (29)

20.3% (71)

12.0% (42)

14.3% (50)

16.6% (58)

4.9% (17)

6.0% (21)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

CSAT 2016

5.83 CSAT2015

5.44

• Customer satisfaction has increased slightly compared to 2015. • In 2016, 59.5% exhibitors gave the rating 6 – 10. In 2015, 53.8% exhibitors gave the rating 6 – 10.

No. of respondents answered: 267 No. of respondents skipped: 7

No. of respondents answered: 350 No. of respondents skipped: 12

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2.1 Breakdown of CSAT average rating by Group Pavilions and Themed Zones

Group Pavilion/Zone Total no. of exhibitors

In group pavilions/ Zone No. of Exhibitors

answered Percentage

CSAT Average Rating

China Pavilion 96 74 77.1% 5.8

India Pavilion 24 22 91.7% 5.5

Japan Pavilion 4 1 25% 3

Korea Pavilion 30 22 73.3% 5.8

Philippines Pavilion 7 5 71.4% 5.8

Taiwan Pavilion 5 2 40% 4

Fashion Accessories Zone 14 11 78.6% 5.5

Sense Zone 2 1 50% 8

Stainless Steel Jewellery Pavilion 48 35 72.9% 6.5

Fashion Jewellery Atelier 21 17 81.0% 7.4

• The top three CSAT average ratings are Sense Zone, Fashion Jewellery Atelier and Stainless Steel Jewellery Pavilion. Followed by China Pavilion, Korea Pavilion, Philippines Pavilion which share the same CSAT average rating.

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2.2 Breakdown of CSAT average rating by nature of business(es)

Nature of Business No. of people

answered

2016 CSAT Average Rating

2015 CSAT Average Rating

Manufacturer / Supplier 234 5.8 5.9

Importer 7 4.7 4.8

Exporter 110 5.6 5.5

Wholesaler 58 6.1 5.5

Buying Agent 4 6 3.6

Retailer 15 6.9 6.1

Department / Chain Store 1 4 -

Fashion Jewellery / Accessories Designer

46 6.6 5.2

Mail Order House / E-tailor 2 8.5 6.5

Related Institute / Association 2 5.5 -

Publication 0 N/A 4

• The top three CSAT average rating by nature of business are Mail Order House/ E-tailor, Retailer, and Fashion Jewellery/Accessories Designer.

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2.3 Breakdown of CSAT average rating by Country / Region

Country/Region Total no. of exhibitors No. of People answered Percentage CSAT

Average Rating

Mainland China 177 132 74.6% 6.0

France 4 1 25% 4

Hong Kong 70 53 75.7% 6.1

India 50 34 68% 5.5

Indonesia 1 1 100% 4

Italy 4 4 100% 4.8

Japan 4 1 25% 3

Korea 42 28 66.7% 5.6

Peru 1 1 100% 7

The Philippines 13 10 76.9% 6.3

Poland 1 0 0% N/A

Taiwan region 11 6 54.5% 5.7

Thailand 2 2 100% 5.5

Turkey 1 1 100% 1

United Kingdom 2 0 0% N/A

• The top three CSAT average rating by country and region are the Philippines, mainland China, and Taiwan region.

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2016 Number of Respondents: 268 Number of Respondents: 350 2015

3. How likely would you be to attend Asia’s Fashion Jewellery & Accessories Fair – March again in the future? ( 0 = Not at all likely ; 10 = Extremely likely)

0.4% (1) 1.5% (4)

3.0% (8) 4.1% (11) 3.4% (9)

22.4% (60)

9.7% (26)

13.8% (37) 15.3% (41)

10.8% (29)

15.7% (42)

1.0% (4) 1.7% (6)

2.6% (9)

5.4% (19)

2.9% (10)

19.1% (67)

8.3% (29)

9.7% (34)

14.0% (49)

9.7% (34)

25.4% (89)

0%

5%

10%

15%

20%

25%

30%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Loyalty score 2016

6.76 Loyalty score 2015

7.0

• Loyalty score has slightly dropped compared to last year but they followed a similar pattern. The drop may be contributed by significantly less exhibitors giving a score 10.

No. of respondents answered: 268 No. of respondents skipped: 6

No. of respondents answered: 350 No. of respondents skipped: 12

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2016 Number of Respondents: 265 Number of Respondents: 349 2015

4. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – March to a friend or colleague? ( 0 = Not at all likely ; 10 = Extremely likely)

1.1% (3)

3.4% (9)

3.4% (9) 5.3% (14)

8.7% (23)

20.8% (55)

12.1% (32)

17.4% (46)

14.0% (37)

6.4% (17)

7.5% (20)

2.90% (10)

4.30% (15)

2.60% (9)

5.70% (20)

5.20% (18)

20.90% (73)

10.60% (37)

14.00% (49) 13.50% (47)

4.90% (17)

15.50% (54)

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2016

2015

Average rating 2016

6.03 Average rating

2015

6.2

No. of respondents answered: 265 No. of respondents skipped: 9

No. of respondents answered: 349 No. of respondents skipped: 13

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2016 Number of Respondents: 243 Number of Respondents: 316 2015

5. How did you learn about this exhibition?

• Options “Social media platform” and “Search engine” are newly added in 2016 surveys. • The main channels are advertisement and printed mail. These two are the conventional channels of

promotion. These two channels are still higher than email and website, it shows that our exhibitors prefer more traditional promotion channels.

35.8%

25.9%

12.3%

11.5%

10.3%

7.8%

5.8%

3.3%

0.8%

12.3%

11.1%

19.0%

13.0%

44.6%

6.3%

12.0%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Advertisement

Organiser’s printed mail

Organiser’s email

Organiser’s website

Search engine

Social media platform

Word of mouth / Referral from industry friend

Other exhibitions

Others

2016

2015

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13

5.1 How did you learn about this exhibition?

Advertisement

50.0%

62.5%

53.8%

46.2%

0% 10% 20% 30% 40% 50% 60% 70%

Trade publications

Mass media

2015

2016

• Some respondents selected both “Mass media” and “Trade publications”. • While trade publication was a more prevalent channel than mass media to learn about 3FJ

in 2015, the situation reversed this year. This is because we have placed some advertisement in magazines, like ELLE and Marie Claire.

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5.2 How did you learn about this exhibition?

Search Engine

• Google remains a more dominant search engine than Baidu in 2016.

75.0%

0.0%

50.0%

0.0%

0.0%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Google

Yahoo

Baidu

Bing

Sogou

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5.3 How did you learn about this exhibition?

Social Media Platform

50.0%

0.0%

50.0%

0.0%

0.0%

0% 10% 20% 30% 40% 50% 60%

WeChat

LinkedIn

Facebook

Twitter

Weibo

• Facebook and Wechat take equal share with respect to social media platform.

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2016 Number of Respondents: 249

6. My top 3 markets (country) currently are:

• The above chart only shows the top 10 markets of the respondents. USA takes the lead as the leading market currently for exhibitors, followed by UK and Spain.

• Other countries include: Argentina, Austria, Belgium, Brazil, Canada, Dubai, Finland, Greece, Republic of Ireland, India, Indonesia, Korea, Malaysia, Mexico, Nigeria, Mexico, Netherlands, Poland, Portugal, Russian Federation, Switzerland, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, Yemen, and United Arab Emirates

• Some exhibitors have input some invalid answers like, “Global”, “Latin America”, “Asia”, “Europe”, “Middle East”

172

59

42 34 33 32 31 30

18 15

0

20

40

60

80

100

120

140

160

180

200

USA UK Spain Australia France Italy Japan Germany Hong Kong China

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2016 Number of Respondents: 223

7. My top 3 target markets (country) are:

• The above chart only shows the top 10 markets of the respondents. Exhibitors prefer to target USA well above other markets, although Australia and Japan are considered as their 2nd and 3rd choices.

• Other countries include: Belgium, Brazil, India, Republic of Ireland, Italy, Korea, Mexico, Netherlands, Norway, Poland, Portugal, Russian Federation, South Africa, Switzerland, and Turkey

• Some exhibitors have also input invalid answers like “South America”, “Asia”, “Global”, “Europe”

116

32

20 18 15

10 10 10 7 7

0

20

40

60

80

100

120

140

USA Australia Japan UK China Germany France Hong Kong Spain Canada

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2016 Number of Respondents: 252

8. To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

2.8%

39.1%

7.8%

6.3%

21.0%

9.5%

7.0%

16.7%

17.8%

17.4%

10.1%

10.7%

9.5%

9.4%

28.9%

18.8%

29.7%

25.5%

23.4%

26.2%

21.1%

32.9%

16.3%

28.8%

32.7%

25.9%

34.3%

30.5%

12.2%

5.4%

11.9%

18.8%

14.6%

16.7%

23.0%

6.5%

2.5%

4.6%

6.7%

4.4%

3.8%

8.9%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

N/A 1 (Did not achieve at all) 2 3 4 5 (Fully achieved)

• Finding new buyers is the main objective for exhibiting in 3FJ, followed by launching new products and consolidate contacts with buyers and business partners.

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2016 Number of Respondents: 252

8.1 To what extent have your objectives for exhibiting in this exhibition been achieved? (N/A ; 1 = Did not achieve at all ; 5 = Fully achieved)

18.7%

7.9%

16.4%

25.5%

19.0%

20.5%

31.9%

20.5%

7.4%

17.0%

25.6%

24.2%

26.5%

33.1%

0% 5% 10% 15% 20% 25% 30% 35%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

2015

2016

Number of Respondents: 323 2015

Comparison of combining responses of “Rating 4” and “Rating 5”

• “Consolidate contacts with buyers and business partners” performs the best among other objectives. “Launching new products” ranked second, followed by “collect marketing information”.

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2016 Number of Respondents: 247

9. To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)

1.7%

2.5%

1.3%

2.2%

2.2%

2.1%

5.7%

14.2%

1.3%

14.2%

22.6%

11.5%

6.0%

6.9%

8.1%

7.0%

5.0%

4.8%

29.3%

32.2%

20.9%

19.4%

15.2%

14.5%

14.3%

14.2%

14.8%

38.1%

29.3%

38.3%

31.0%

33.3%

36.6%

35.2%

35.8%

40.6%

13.8%

10.5%

23.0%

31.0%

29.4%

27.7%

28.7%

23.9%

31.4%

2.9%

2.9%

5.1%

10.3%

13.0%

11.1%

9.1%

6.9%

7.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

N/A 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied)

• Exhibitors are satisfied with our onsite service the most, followed by the facilities and services of the exhibition centre, the pre-show service of organiser ranked third.

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2016 Number of Respondents: 247

9.1 To what extent are you satisfied with the exhibition in the following aspects? (N/A ; 1 = Not satisfied at all ; 5 = Extremely satisfied)

16.7%

13.4%

28.1%

41.4%

42.4%

38.7%

37.8%

30.7%

38.4%

22.10%

18.80%

37.60%

55.50%

51.00%

46.30%

45.60%

44.90%

49.20%

0% 10% 20% 30% 40% 50% 60%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

2015

2016

Comparison of combining responses of “Rating 4” and “Rating 5”

Number of Respondents: 324 2015

• Exhibitors are quite satisfied with our onsite service and pre-show service. Both of them ranked top two in 2015 and 2016.

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2016 Number of Respondents: 235

10. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful)

23.2%

6.6%

28.9%

27.1%

32.5%

13.5%

4.0%

8.6%

7.9%

9.0%

20.5%

13.7%

18.7%

18.1%

16.9%

25.4%

38.9%

27.3%

30.5%

25.9%

12.4%

22.1%

10.7%

9.0%

7.8%

4.9%

14.6%

5.9%

7.3%

7.8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to the exhibition

On-site advertising

N/A 1 (Not useful at all) 2 3 4 5 (Extremely useful)

• Exhibitors find inviting buyers by emails is the most effective because it is low cost. Other channels like advertising and invitation by mail and phone calls has a relatively higher cost, therefore the exhibitors may think it is not as effective as email.

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2016 Number of Respondents: 235

10.1 If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are. (N/A ; 1 = Not useful at all ; 5 = Extremely useful)

Comparison of combining responses of “Rating 4” and “Rating 5”

Number of Respondents: 291 2015

17.3%

36.7%

16.6%

16.4%

15.7%

22.5%

34.0%

23.2%

24.9%

22.9%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to the exhibition

On-site advertising

2015

2016

• Since sending out email invitation are free and running advertisement before the show has the highest cost among the options, more exhibitors invited buyers by email and a drastic decrease in running advertisements before the exhibition.

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2016 Number of Respondents: 235 Number of Respondents: 302 2015

11. Please select the exhibition(s) that you rate most important for your company.

2.1%

4.7%

8.9%

49.8%

0.4%

3.4%

62.6%

2.1%

6.0%

4.6%

5.6%

45.7%

1.3%

1.3%

67.5%

2.0%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Macef, Italy

Eclat de Mode/ Bijorhca, France

Indian Handicrafts & Gifts Fair

3FJ

Manila F.A.M.E., the Philippines

EuroBijoux & Accessories, Spain

9FJ

Other exhibitions

2015

2016

• 3FJ and 9FJ are still the leading fashion jewellery and accessories fairs • Other exhibitions include TDC Gift & Premium Fair, Indian Handicrafts & Gifts Fair in

October, and Indian Fashion Jewellery & Accessories Show

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2016 Number of Respondents: 242 Number of Respondents: 307 2015

12. What are your plans for participating in this exhibition next year?

69.4%

70%

27.3%

24%

3.3%

6%

0% 20% 40% 60% 80% 100%

2016

2015

Will participate

May participate

Will not participate

18.4% 17.9%

70.3% 67.7%

13.9% 14.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

2016 2015

Larger booth size

Same booth size

Smaller booth size

Preferences between booth sizes

[Based on exhibitors who will participate the next edition]