asian paints, profile of asian paints, asian paints details

7/28/2019 Asian Paints, Profile of asian paints, Asian paints details

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Asian Paints

From Wikipedia, the free encyclopedia

Asian Paints

Type Public

Traded asBSE:500820NSE:ASIANPAINT

Industry Paint

Founded 1942

Headquarters Mumbai,India

Key people P M Murty (MD&CEO)

Products

AncillariesAutomotiveDecorative paintsIndustrialPaint selector

Revenue

7,788.87crore(US$1.58billion)(2011) 6,680.94crore(US$1.35 billion) (2009-10)[2]

Profit 1,256.09crore(US$254.74million) (2009-10)

Employees 4,382 (2009-10)

Website www.asianpaints.com

Asian Paints(BSE:500820,NSE:ASIANPAINT) is an Indian paint company headquartered inMumbai, India.[3]Asian Paints is Indias largest paint company and Asias third largest paintcompany, with a turnover of Rs 77.06 billion.It is one of the largest paint corporation thatoperates in 17 countries and has 23 paint manufacturing facilities in the world servicingconsumers in over 65 countries. Besides Asian Paints, the group operates around the world

through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints andTaubmans.

Contents
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ki/Bombay_Stock_Exchangehttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Types_of_business_entity


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[hide]

1 Historyo 1.1 Originso 1.2 1st February, 1942o 1.3 1945o 1.4 1954o 1.5 1957 - 66o 1.6 1967o 1.7 Today

2 Major Products and Services 3 Forbes listing 4 Financial Deals 5 Sales 6 Revenue 7 International operations 8 Group Subsidiaries 9 Campaigns

o 9.1 Late Ninetieso 9.2 Logo Change

10 Activities 11 References

[edit] History

[edit] Origins

Over the course of 25 years Asian Paints has become a corporate force and India's leading paintscompany. Driven by its strong consumer-focus and innovative spirit, the company has been themarket leader in paints since 1968. Today it is double the size of any other paint company inIndia. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

Vertical integration has seen it diversify into products such asPhthalic AnhydrideandPentaerythritol, which are used in the paint manufacturing process. Asian Paints along with PPGInc, USA, one of the largest automotive coatings manufacturer in the world has begun a 50:50joint venture, Asian PPG Industries to service the increasing requirements of the Indianautomotive coatings market. Another wholly owned subsidiary, Asian Paints Industrial CoatingsLimited has been set up to cater to the powder coatings market which is one of the fastestgrowing segments in the industrial coatings market. This wholly owned subsidiary of AsianPaints has entered into a tie-up with Canada-basedProtech Chemicalswhich is one of the top tenpowder coatings companies in the world for technological know-how in the area of powdercoatings.

[edit] 1st February, 1942
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Armed with little knowledge and great determination, Champaklal H. Choksey, Chimanlal N.Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage onForas Road, Bombay. They name their company 'The Asian Oil & Paint Company', a name thatthey picked randomly from a telephone directory.

[edit] 1945

Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reachconsumers in the remotest corners of the country with small packs."

[edit] 1954

Asian Paints mascot, Gattu, the mischievous kid, is born.

[edit] 1957 - 66

The family-owned company makes the transition to a professionally managed organisation.British company Balmer Lawrie rejects the products of a giant British paint company in favourof Asian Paints. Asian Paints embarks on an ambitious grassroots marketing campaign,partnering with thousands of dealers in small towns all over India.

[edit] 1967

Asian Paints emerges as India's leading paint company ahead of any international competition.

[edit] Today

Asian Paints becomes the 10th largest decorative paint company in the world Asian Paints ismore than twice the size of its nearest competitor It is one of the most admired companies inIndia Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP- ERP & i2 - SCM solution Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the bluechips by Hindu Business Line; Most admired company to work for by ET-BT survey, 2000 Onthe recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth,Decorative and International business units and adopted SCM and ERP technology Asian Paintsaims to bcome the 5th largest decorative paint company in the world

[edit] Major Products and Services

Asian Paints manufactures and markets industrial and decorative coatings. The company's keyproducts and brands include the following:

Products:

Decorative paints:
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Interior wall paints Exterior wall paints Wood surface paints Metals surface paints

Industrial coatings:

Protective coatings Floor coatings Road markings

Automotive:

Body coatings Plastic coatings

Ancillaries:

Brands:

Ace & Apex Apcolite Apex Apex Ultima Asian Paints Colour Next Premium Gloss EnamelRoyale Royale Play Touchwood Tractor Emulsion Utsav

[edit] Forbes listing

ForbesGlobal magazineUSAranked Asian Paints among the 200 Best Small Companies in theWorld for 2002 and 2003 and presented the 'Best under a Billion' award, to the company. AsianPaints is the only paint company in the world to receive this recognition. One of the country'sleading business magazine "Business Today" in Feb 2001 ranked Asian Paints as the Ninth BestEmployer.It has been recognized by "Economic Times" as well. Forbes has also ranked AsianPaints among the Best under a companies in Asia In 2005, 06 and 07.

[edit] Financial DealsAsian Paints has acquired 30% stake in Dutch Boy Philippines from Berger InternationalLimited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stockpurchase agreement relating to the sale of 427,000 shares of Dutch Boy Philippines, whichceases to be an associated company of BIL. Asian Paints, Ltd. (APL) has entered into a 50:50new joint venture agreement with PPG Industries, Inc. (PPG), a US-based provider of paints,coatings and specialty products, to accelerate the growth of non-decorative coatings business inIndia.

This is the second joint venture between APL and PPG. They currently have a 50-50 joint

venture named Asian PPG Industries Ltd (APPG).

APL and PPG have agreed that APL will take lead in the second venture, while PPG will takelead in APPG in order to utilize their respective strengths to best capture the growth ininfrastructure development and globally driven markets in India.

APPG currently services the Indian transportation coatings market and this change will expandits scope to additionally service the industrial liquid, marine and consumer markets. The second
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joint venture will service the protective, industrial power, industrial containers and lightindustrial coating markets.

The transaction is subject to regulatory approvals and is expected to be completed during 2011.

[edit] Sales

Most of its revenue from outside India come from the Middle East.[4]

[edit] Revenue

The company recorded revenues of INR77,888.7 million (approximately $1,708.1 million) in thefiscal year ended March 2011, an increase of 14.2% over 2010. The company's operating profitwas INR13,956 million (approximately $306.1 million) in fiscal 2011, an increase of 2% over2010. Its net profit was INR8,432.4 million (approximately $184.9 million) in fiscal 2011, an

increase of 0.9% over 2010.

[edit] International operations

Asian Paints operates in 17 countries across the world. It has manufacturing facilities in each ofthese countries and is the largest paint company in eleven of these markets. Asian Paints operatesin five regions across the world viz.South Asia,Southeast Asia,South Pacific,Middle EastandCaribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIBPaints, Apco Coatings and Taubmans. The countries that Asian Paints has presence are asfollows:

Asian Paints in South Asia (India, Bangladesh, Nepal and Sri Lanka) SCIB Paints in EgyptBerger in South East Asia (Singapore), Middle East (UAE, Bahrain and Oman), Caribbean(Jamaica, Barbados, Trinidad & Tobago) Apco Coatings in South Pacific (Fiji, Tonga, SolomonIslands and Vanuatu) Taubmans in South Pacific (Fiji and Samoa) The company has a dedicatedGroup R&D Centre in India and has been one of the pioneering companies in India foreffectively harnessing Information Technology solutions to maximize efficiency in operations.

[edit] Group Subsidiaries

1) Apco Coatings is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints

operates in Australia, Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of ApcoCoatings.APCO COATINGS

2) Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatingsmarket which is one of the fastest growing segments in the industrial coatings market.ASIANPAINTS INDUSTRIAL COATINGS
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3) In 1994, Berger units were brought under the single umbrella of the holding company 'BergerInternational Limited (BIL)' with headquarters in Singapore, which was also listed on theSingapore stock exchange. In November 2002, BIL became a part of the Asian Paints Group.Incidentally, Berger Paints Jamaica Limited, which is listed on the Jamaican stock exchange, isamongst the top ten companies in the country in terms of market capitalisation. In the Middle

East too Berger is a well-respected brand. It is the largest paint company in Bahrain. Using itsstate-of-the-art manufacturing facilities there, and in United Arab Emirates, it exports tocountries in the Commonwealth of Independent States, Gulf Cooperation Council and Africa. InSouth East Asia Berger enjoys a fine reputation and has operations in Singapore andThailand.BERGER

4) SCIB Paints ranks amongst the top five paint companies in Egypt.SCIBPAINTS

[edit] Campaigns

[edit] Late Nineties

During the late nineties the brand had to be reinvented. Because no longer festivities formed animportant part in ones life. Since many brands went after festival seasons,the positioningplatform has become cluttered.More over the consumer buying behavior has changed. Thecategory was becoming less seasonal. People started associating more importance to home decorand interiors. The choice of color became a high involvement decision. From a low involvementcategory, paint was increasingly becoming a high involvement category.

[edit] Logo Change

The brand also went in a brand overhaul. The logo was changed to a contemporary upmarket onedesigned by Entreprise IG based in Singapore.The logo/design was to convey self expression,sophistication and Technology.Thus came the birth of a wonderful positioning strategy createdby O&M. The insight was that the brand is about people and homes and homes reflect the peopleliving in it. Hence " Har Ghar Kuch Kehta Hai" translated to " Every Home has a story to tell".This campaign is a perfect example of a brand laddering up and connecting to a higher level inthe mind of the customer. The campaigns reinforced the brand as a premium emotional brand.Along with the campaign Asian Paints also ran parallel ads for its subbrands. Saif Ali Khanendorsed the premium brand Royale .For Apex Ultima, the campaign was highly localized andwas different in different market.

[edit] ActivitiesAsian Paints sponsors the awardAsian Paints Sharad Shammanfor the best decorated DurgaPuja Pandal in Kolkata during the festival in October.

[edit] References

1. ^"Asian Paints". Asian Paints. Retrieved 2010-09-27.
http://www.bergeronline.com/http://www.bergeronline.com/http://www.bergeronline.com/http://www.scibpaints.com/http://www.scibpaints.com/http://www.scibpaints.com/http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=16http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=16http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=17http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=17http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=17http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=18http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=18http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=18http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=19http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=19http://en.wikipedia.org/wiki/Asian_Paints_Sharad_Shammanhttp://en.wikipedia.org/wiki/Asian_Paints_Sharad_Shammanhttp://en.wikipedia.org/wiki/Asian_Paints_Sharad_Shammanhttp://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=20http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=20http://en.wikipedia.org/wiki/Asian_Paints#cite_ref-0http://www.asianpaints.com/corporate_information/board_of_directors.aspxhttp://www.asianpaints.com/corporate_information/board_of_directors.aspxhttp://www.asianpaints.com/corporate_information/board_of_directors.aspxhttp://www.asianpaints.com/corporate_information/board_of_directors.aspxhttp://en.wikipedia.org/wiki/Asian_Paints#cite_ref-0http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=20http://en.wikipedia.org/wiki/Asian_Paints_Sharad_Shammanhttp://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=19http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=18http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=17http://en.wikipedia.org/w/index.php?title=Asian_Paints&action=edit&section=16http://www.scibpaints.com/http://www.bergeronline.com/


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2. ^"BSE 2010 data". www.bseindia.com. Retrieved 2010-09-27.3. ^"Asian Paints". Asian Paints. Retrieved 2010-07-16.4. ^"Asian Paints To Exit Ops In Thailand, China By Feb-End". Businessworld.in. 2010-

01-25. Retrieved 2010-07-16.

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