.Asia Update: Chinese /

Japanese / Korean (CJK)

IDN Sunrise ICANN Regional Registry/Registrar Meeting,

Munich | 2011.05.13

Timeframe:

• Sunrise – OPEN: May 11, 2011 (Wed – 12:00UTC)

– CLOSE: July 20, 2011 (Wed – 24:00UTC)

– 70 Days

• Landrush – OPEN: August 2, 2011 (Tue – 12:00UTC)

– CLOSE: October 11, 2011 (Tue – 24:00UTC)

– 70 Days

• Pioneer Domains Program – May 11 – July 20, 2011

– Community Pioneers – Global Brand Pioneers

– Celebrity Pioneers – Partner Pioneers

– Social Pioneers

Timeframe:

• Sunrise – OPEN: May 11, 2011 (Wed – 12:00UTC)

– CLOSE: July 20 July 25 , 2011 (Wed Mon – 24:00UTC)

– 70 Days

• Landrush – OPEN: August 2, 2011 (Tue – 12:00UTC)

– CLOSE: October 11, 2011 (Tue – 24:00UTC)

– 70 Days

• Pioneer Domains Program – May 11 – July 20, 2011

– Community Pioneers – Global Brand Pioneers

– Celebrity Pioneers – Partner Pioneers

– Social Pioneers

Sunrise Process Highlights

• Simplified Process – Similar to ASCII .ASIA Sunrise (Same EPP extensions)

– Without compromising integrity

• One Sunrise Period – Submission of all Sunrise applications (SR1/2/3)

– Registry & Verification Agent to help sort applications

• Long Non FCFS Period – Promotion during Sunrise period (to encourage

immediate action to apply)

– Applications submitted later in the period are not

disadvantaged. Auction for domains receiving more than

1 successful application.

Summary of IDN Sunrise Eligibility

.Asia IDN TLD Commitment

• Commitment to

offer domain

automatically to

same registrant – Actual process

dependant on

ICANN policies

• Grandfathering NOT for translation: – chinese.asia ≠ 中文.亞洲

– japanese.asia ≠日本語. アジア

– korean.asia ≠ 한국어. 아시아

.Asia IDN Variant Policies

• Simplified and Traditional Chinese – CDNC Table (incorporating both CNNIC and TWNIC provisions)

– Hong Kong (Cantonese) Supplementary Characters

• Consideration for Japanese Kanji in the Context

of a gTLD – 日本語.jp | 漢語.jp Japanese

– 漢語.cn | 日本語.cn Chinese

– 漢語.asia | 日本語.asia ?

.Asia domain improves SEO/ranking

• “Asia” is a

popular natural

search keyword

• Searching:

Media Asia

• media.asia

ranks #1

Businesses are known in their

native languages

Prospective Market Impact of IDN:

Increase perceived value of domain names

alphanumeric code meaningful name

Domain portfolio for SEO

converting search traffic ppc market

Growing Internet Population in Asia

Source: Internet World Stats

Bulk of Asia’s

Population

Under 30:

38 Hour Day

4 Things at Once

Friends Matter: Social Networking

Content Matters: People are Media

Cutting Through Matters: Relevance

Sustained Growth in Online Ad

Spend in Asia

• Online advertising saw sustained growth

throughout Asia, compared to a 9.8%

contraction in total advertising spending

worldwide

– Nielsen Company reported double digit growth for Q1 2010 advertising

spending in Indonesia (26% -- US$1.27 billion), Taiwan (22.8% --

US$299.5 million) and Thailand (10.8% -- US$664.4 million)

– Nielsen’s Hong Kong office reported that online ad revenues reached

US$32.7 million in Q4 2009 to boost full year spending to US$111.4.

The total number of advertisers and campaigns more than doubled from

Q4 2008 to Q4 2009, signaling an acceptance of online ads among

advertisers in Hong Kong.

Online Ad

Spending to

Grow by

about 30% to

over US$20

Billion by

2012

Fastest Growth

in Online Ad

Spending

Expected to be

in Asia

Asia Market Integration

Since Jan 1, 2010: China + 10 South East

Asian Countries implemented the

China ASEAN Free Trade Area (CAFTA)

Promoting Mass Market

Awareness of .Asia

AsianFilmAwards.Asia

• The Asian Oscars

.Asia in Beijing

qingmu.asia bhdc.asia

jctech.asia huachun.asia

sprg.asia

bizss.asia

gc-open.asia

tahl.asia

jingjia.asia wonderlu.asia

odzt.asia

film360.asia

.Asia in Tokyo

yapc.asia

sakura-cafe.asia

musee-pla.asia

tokyoanitour.asia

gbes.asia

roomshare.asia

naughtyboyz.asia

tokyogolf.asia

astrix.asia

tokyolongstay.asia

jcgroup.asia

multignss.asia

aobo.asia

butai.asia

.Asia in Seoul

99s.asia

rodem.asia

akb.asia

kpaa.asia

changemaker.asia

lifa.asia

jamari.asia

applehip.asia

astronix.asia

hksports.asia

welife.asia

cosmotec.asia

Regus.asia

• Where new

businesses are

started

While you are at ICANN in Singapore…

www.obamas.asia

www.justbeer.asia

Supporting Registrars

KeepClicking.Asia

SunZi.Asia: The Art of War for

Domaining

Ella Koon as 1st Asian GoDaddy Girl

.Asia for the Asian Games

Lesley.Asia Video

Success of “.Asia” Domain Critical to

Success of DotAsia Organisation

DotAsia as a not-for-profit organisation with a mandate

to promote Internet development and adoption in Asia.

www.olpc.asia

CreativeCommons.asia

Paragon100.asia

APEA.Asia

NetMission.Asia

• Class of 2009 – Completed Training

– ICANN / APNG

APNIC / APNG

• Community Projects: – Children’s Carnival

– Youth & Family Pilot for HK gov supported large

scale Internet education program (hiring 500 youth)

– Middle-Aged Women Program Internet training for

disadvantaged middle-aged women

– Elderly Survey

• Youth IGF Camp

rIGF.Asia

• Over 350 participants from over 20

countries across 3 consecutive events

Every .Asia

Domain

Contributes to

Internet

Development in

Asia

love.from.asia Edmon Chung

<edmon@registry.asia>