asia-pacific executive mba

NUS BUSINESS SCHOOL | ASIA’S GLOBAL BUSINESS SCHOOL

National University of SingaporeThe National University of Singapore (NUS) is a multi-campus university of global standing, with

distinctive strengths in education and research and an entrepreneurial dimension. Its diverse and

cosmopolitan community of over 30,000 students from 100 countries contribute to a rich

learning and living environment across three campuses – its principal 150-hectare Kent Ridge

campus, Bukit Timah campus and Duke-NUS Graduate Medical School Singapore in Outram.

NUS offers a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty

enrichment. There are 14 faculties offering courses from architecture to medicine to music. A

special feature of NUS education is the global dimension of its courses in partnership with some

of the world’s best institutions. NUS also enjoys a close teaching-research association with 14

national-level, 18 university-level and more than 80 faculty-based research institutes and

centres. Research activities are strategic and robust, and a ‘no walls’ collaborative culture forms

the bedrock of NUS’ research-intensive vibrancy. A spirit of entrepreneurship and innovation

promotes creative enterprise university-wide. This is aided by a venture support eco-system that

helps students, staff and alumni nurture the development of start-ups into regional and global

companies.

NUS plays an active role in international academic networks such as the Association of Pacific

Rim Universities (APRU) and International Alliance of Research Universities (IARU). It is ranked

amongst the best universities in the world, and is well-regarded for disciplines such as

Technology, Biomedicine and the Social Sciences.

NUS Business SchoolEstablished in 1965, NUS Business School is known for its focus in providing management

thought leadership from an Asian perspective, enabling our students and corporate partners to

leverage on the best global knowledge and deep Asian insights to drive business growth in Asia

and around the world. This combination of global knowledge and Asian insights is reflected in

all aspects of its research, teaching and industry outreach. As Asia’s Global Business School, NUS

Business School is a leading authority on business in Asia.

The School has consistently received top rankings in the Asia-Pacific region by independent

publications and agencies, such as Financial Times, Economist Intelligence Unit, and QS Top

MBA, in recognition of the quality of its programmes, faculty’s research as well as graduates. The

Financial Times ranked the School’s Asia-Pacific Executive MBA programme 20th and its MBA

programme 35th in the world in 2008 and 2009 respectively. In 2009, the School was ranked as

the only Asian business school in Asia that was most preferred by employers across the world, by

the QS Global 200 Business Schools 2009: The Employers’ Choice Survey. The School is accredited

by AACSB International (Association to Advance Collegiate Schools of Business), an endorsement

that the School has met the highest standards for business education, and is a full academic

member of CEMS, a prestigious global alliance of leading business schools and multi-national

companies.

The School has top research faculty that is close to practice; more than 2,500 BBA, MBA,

Executive MBA, and PhD students; more than 2,000 annual participants in Executive Education

programmes; and over 45,000 alumni in diverse organisations and positions of leadership

throughout the world.

Mochtar Riady BuildingAn Iconic New Home for Asia’s Global Business School

Come end 2009, NUS Business School willmove into its new flagship building, theMochtar Riady Building, located on a prominentsite overlooking the road intersectionbetween Heng Mui Keng Terrace and KentRidge Drive. Named after Dr Mochtar Riady,Founder & Chairman of the Lippo Group, inrecognition of the Group’s generous gift of$21 million to NUS Business School, matcheddollar for dollar by the Singapore government,this iconic building serves as a gateway to theSchool and is a pertinent symbol of theSchool’s deep commitment to exceptionalacademia.

� Association to Advance Collegiate Schools ofBusiness (AACSB)

� Executive MBA Council (EMBAC)

� Partnership in Management (PIM)

� Graduate Management Admissions Council(GMAC)

� European Foundation of ManagementDevelopment (EFMD)

� Community of European Management Schoolsand International Companies (CEMS)

Membership

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THE NUS ASIA-PACIFIC EXECUTIVE MBA

The NUS Asia-Pacific Executive (APEX) MBAThe Asia-Pacific Executive MBA is one of the region’s most

established Executive MBAs, designed with a unique strategic focus

on Asia-Pacific business within a global economy. It provides senior

executives with a rigorous and relevant management learning

platform which is minimally disruptive to career responsibilities. The

programme has a wide Asian geographical footprint where classes

are conducted in 6 countries - Singapore, India, Indonesia, Thailand,

China and Vietnam. The professional and cultural diversity of students

also provide valuable peer-to-peer learning and networking

opportunities that complement the quality international curriculum.

� Ranked Top 35 MBA Worldwide – Financial Times 2009� NUS Business School ranked 3rd most preferred in Asia-Pacific

by Global Recruiters – QS Global 200 Business Schools 2009: The Employers’ Choice Survey

� Ranked 89 in the “Which MBA?” Globally – Economic IntelligenceUnit 2008

� NUS ranked 4th in Asia & among Top 30 in the Times Higher EducationSupplement – QS University Rankings The Times of London, 2008

� NUS Business School ranked 4th outside of North America and47th Worldwide for Research – Top 100 Business School ResearchRanking by University of Texas (UTD), Dallas, 2009

Ranked Top 20 Executive MBA Worldwide • Ranked Top 6 Worldwide in International Participants

• Ranked Top 7 Worldwide in International Course Experience

• Ranked Top 9 Worldwide in Work Experience

• 73% Salary Increase Upon Graduation

– Financial Times 2008

Accolades

“The NUS EMBA is an intense andinsightful experience; it is definitelyworth the while!”

GUILLERMO FRYDMANArgentinian Regional Marketing DirectorHealthcare IndustryIntake 17

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The journey of a thousand miles starts with a step. You have boldly taken the first move to invest in the Asia-PacificExecutive MBA and in the best talent that you know – yourself. Congratulations!

At NUS Business School, we pride ourselves on knowing Asia best, providing management thought leadership anddeep Asian insights. In this programme, you will be exposed to diverse perspectives, both globally and from Asia.Learning in and out of the classroom is both as rigorous and dynamic – because your peers are high potential individuals on the fast track like yourself. These individuals have lived or worked in Asia for many years and they bring tothe classroom their extensive and unique experiences. Most of our 110-strong faculty come from the world’s top universities. They have strong research and teaching capabilities, and are dedicated in helping you understand the Asia-Pacific businesses within a global economy.

Our wide geographical footprint - the residential segments in six dynamic cities on a conducive, non-disruptive studyschedule will allow you to personally experience the various conduct of business in different Asia-Pacific regions, complementing our quality international curriculum. We believe that it is not enough to just read about it; you have tobe immersed in the culture as well. The Asia-Pacific Executive MBA provides the perfect platform for you to learn andnetwork with other global business leaders. Expect to forge tight knitted bonds with participants from over 20 nationalitiesand 25 industries in different functional areas. You are also connected to our wide reaching global alumni network withover 45,000 individuals from over 70 countries. This will certainly give you access to a world of unlimited opportunities!NUS Business School is celebrating our 45th anniversary in 2010. The theme of our anniversary celebrations is “TransformingLeaders – Past, Present and Future”, reflecting our long history of successfully providing high quality business education. We have provided for a rigorous and rewarding education for our students for 45 years, transforming theminto successful leaders. Formed in the year of Singapore's independence, NUS Business School has also played a majorrole in educating business and public leaders of Singapore and the region. When you come on board this programme,you can be sure of our commitment to helping you grow as a business leader on the global stage.

We look forward to welcoming you to the NUS Business School family and celebrating your upcoming success!

Professor Bernard YeungDean and Stephen Riady Distinguished Professor of FinanceNUS Business School

Messages

The Asia-Pacific Executive (APEX) MBA is one of the region’s most established Executive MBAs, a unique global programmewith a strategic focus on Asia-Pacific business, now in its 13th year. Ranked Top 20 EMBA programme globally by theFinancial Times in 2008, it boasts a distinguished and professionally diverse alumni network of over 350 senior executivesfrom the Americas to Australasia, imparting peer-to-peer learning and networking opportunities enhanced by the quality and reputation of a distinguished international faculty from some of the leading PhD programmes in the world.

Our Executive MBA programme is designed with the busy executive in mind, providing an optimal learning platformwith minimal disruptions to career responsibilities. The rich professional, gender and industry diversity of every incomingcohort provides a wonderful opportunity for cross-cultural sharing and engagement. The modules are taught in 2-weekstudy segments every 3 months beginning in June and ending in October the following year, conducted in Singaporeand five additional countries - China, India, Indonesia, Thailand and Vietnam. The strong Asia-Pacific geographic foot-print is testimony of our commitment to meet global executives’ and entrepreneurs’ needs for a quality internationalcurriculum that addresses the challenges of doing business in Asia. I invite you to a unique and rewarding learningjourney with the APEX MBA, a programme that integrates the best of management theories and practices from Eastand West, designed for business leaders who embrace both globalization and ‘glocalization’, and who seek a particularfocus on the Asia-Pacific region.

Associate Professor Prem ShamdasaniAcademic Director, Asia-Pacific Executive MBA ProgrammeAssociate Dean, Executive EducationNUS Business School

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Insights for The FutureThe consequence of cross-continental economic expansion is an exponential growth of worldwide technologies that creates a huge knowledge base, which, since it arises from a global fount, naturallybears distinctive and varying geographic characteristics.


This ever-evolving scenario naturally sees increasing differences in

the way businesses are conducted, calling for a bridging of these

variances. The Asia-Pacific Executive MBA programme is thus an effort

to explicate actual, unique business experiences and practices,

broadening awareness and understanding of differing trends and

situations, to imbue an insightful grounding so that participants

may prepare to engage the future creatively.

Experience Six Residential Segments inSix Countries Across Asia

Programme Highlights� Ranked Top 20 Worldwide by Financial Times EMBA Ranking 2008

� Member of the Executive MBA Council

� Global curriculum, Asia-Pacific content

� Diversity in nationalities & industries

� Rich peer-to-peer learning

� Wide geographical footprint with overseas residential segments

- Singapore, India, Indonesia, Thailand, China, Vietnam

� Six intensive 2-week segments held 3 months apart over 17 months

� Ideal for frequent travellers, optimal learning with minimal career

disruptions

Programme Details� Provides the knowledge and skills to position leaders at the forefront

of increasingly competitive business environments

� The opportunity to connect and establish a strong international

network with top executives from a wide range of functions and

industries

� First-hand contact and insights from business leaders on various

disciplines

� Exposure to an experienced faculty with strong expertise on

business in the Asia-Pacific

� Direct exposure to business in six promising Asian economies

through overseas residential segments

“Asia is the continent where business is going to flourish over the next decades. Having my

basic training in Europe and from a Europeanperspective, this NUS EMBA offered me the necessary insights and knowledge in doing

business in Asia and with Asia in order to prepareme better and to assure a further growth ofLotus Bakeries in this part of the world. The

unique formula of teaching and exchange ofexperiences amongst high-level executive peersgives me the necessary insights and network for

our future developments in Asia-Pacific.”

BART BAUWENS, BelgianDirector Export, Lotus Bakeries

Class of 2008 (Intake 15)

16Average Work Experience

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Cosmopolitan RefinementIn the ongoing evolution of world business, cosmopolitan refinement can only be brought about via cross-cultural perspectives, which positively encourage enlightened relationships. The contribution of ourinternational seasoned business leaders grants wider exposure to diverse values and experiences, thereinfostering a mature objectivity indispensible to sound, universal management.

39years years25%

Manufacturing 23

Professional Services 10

Education 8

IT 8

Financial Services 6

Healthcare 6

Government 5

Semiconductor 5

Hospitality & Sales 4

Trading 4

Profile of Participants from Intake 16, 17 & 18

Average Age Percentage of Female

41%Singapore

38%AsiaBangladesh

China

India

Indonesia

Japan

Malaysia

Myanmar

Philippines

South Korea

Thailand

Vietnam

11%EuropeFrance

Germany

Ireland

Italy

Norway

Switzerland

United Kingdom

5%Oceania &AfricaAustralia

New Zealand

South Africa

5%AmericasArgentina

Brazil

Canada

Peru

United States

Country Represented Industries Represented (%)

Oil & Gas 4

Media & Publishing 3

Transportation 3

Marine 2

Aerospace 1

Chemical 1

Logistics 1

Merger & Acquisitions 1

Philantrophy 1

Others 4

From left to right:

Suresh Raman, IndianIntake 17

Ting Dor Ngi, MalaysianIntake 17

Phillip Pollock, AustralianIntake 17

Patricia Druck, BrazilianIntake 16

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Clear Affirmation Our graduates’ personal experiences speak volumes for the wealth of knowledge they have acquired andrich networks they have developed in participating in this programme

THIEN DINH NGUYEN, AustralianInvestments DirectorVABIS GroupIntake 17

“The NUS EMBA programme has added new, valuable theoretical concepts and structure

to my practical experiences. The professors have delivered the concepts in exciting ways,

which promotes deep thought and enthusiastic debate from the class. The class, coming

from diverse cultures and industry sectors, have provided multiple enriching viewpoints.

Formatting the course in 2-week segments has allowed un-distracted attention on the

subject matter.”

CHONG PEK HOONG, MalaysianGeneral ManagerNatSteel Recycling Pte Ltd (A Tata Steel Enterprise)Intake 17

“The NUS EMBA Programme offered me a truly Asia-Pacific experience. I was looking for

an EMBA programme to increase my exposure to the Asia-Pacific region as this would be

the main growth area in the next few decades. The NUS EMBA did not disappoint me.

My class is made up of so many nationalities from the Asia-Pacific and the debates and

sharing that we had in class were the main source of learning from this programme. Our

class discussion also took us to all the fast growing countries in the region such as China

and India, to give us an intimate experience of the people, industries and opportunities in

these places. These are experiences that will enrich me for a lifetime.”

STAR JINGKAOJAI, ThaiGroup Marketing LeaderHolcim Services (South-Asia) LimitedIntake 17

“I can say that I have had enough experience in the real business world and understand

how to survive. But the NUS EMBA programme was able to provide me with additional

learning and I was able to gain more insights. The professors have good business

background and were able to integrate and relate the lessons to the actual business

world. I know that I made the right choice and for that, I say thank you to all the professors

and my fellow classmates for providing me with a good educational experience.”

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BARBARA NOONAN, AustralianHead of Indirect Channels, Asia-PacificNokia Siemens NetworksIntake 17

“The Asian focus, case studies and in-country programmes enhanced the comprehensive

general management topics that covered the full range of highly quantitative subjects

such as financial accounting to the more philosophical topics of organisational change

and leadership. The professors and programme staff were passionate professionals who

created a conducive learning environment and were always accessible. The cross-cultural,

varied industry base of the cohort was fabulous and stimulated excellent debates

and discussions. I highly recommend the NUS EMBA programme to anyone looking to

equip themselves with the latest management thinking to address the challenges and

opportunities of the Asia-Pacific Region.”

JO GARDE, FilipinoMarketing DirectorP.T. URC IndonesiaIntake 17

“The NUS EMBA programme is a rare and remarkable learning journey which should be

experienced by every senior executive. To re-live student life and be uprooted from the

daily routine of work into a completely different environment provides a refreshing

change. Its Asian focus highlights issues and opportunities specific to the world’s fastest

growing region, offering a critical advantage in a challenging business climate. But its

biggest value is the additional network of seasoned executives and life-long friends

that opens up opportunities for global collaboration and partnerships. The NUS EMBA

programme provided me with a stronger academic foundation on which to move my

career to the next level.”

ERIC TAN, SingaporeanManaging Director Weidmuller Pte LtdIntake 17

“The thought of studying corporate strategy, marketing, corporate finance and

organisational change filled me with excitement to beef up my confidence to manage

and communicate more effectively in my organisation. In the leadership and managerial

skills module, we learnt about perception of wisdom and realms, and the ability to make

sense of phenomena with our mind and all sensory capacities. We also learnt about the

“complexity ceiling” – the importance of alignment with customers. I firmly believe that

the NUS EMBA remains the most comprehensive and challenging management training

programme for me and also for top executives.”

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Shared WisdomConsidering that the reality of a global economy requires varying yet appropriate responses to contrasting cultures and viewpoints, the NUS Asia-Pacific Executive MBA programme fosters betterunderstanding by gathering practical, real world business know-how from experienced professionalsacross a spectrum of functions, disciplines and sectors. The programme’s curricular enrichment ultimatelyelevates the benchmark for senior management in the scope of their academic and scholastic fulfillments.

Prem Shamdasani(Singaporean)Associate ProfessorAcademic Director,Asia-PacificExecutive MBAProgramme Associate Dean,Executive EducationPhD, University of Southern California� Recipient of various NUS Teaching Awards� Extensive Consulting Experience

Susanna Leong(Singaporean)Associate ProfessorVice-Dean,Graduate StudiesLLM, University ofLondon� Senior Fellow,

Intellectual Property Academy ofSingapore

� Advocate & Solicitor of the Supreme Courtof Singapore

Singfat Chu-Chun-Lin (Mauritian)Associate ProfessorPhD, University ofBritish Columbia� Recipient of various

NUS TeachingAwards

� Extensive Consulting Experience

Ivan Png(Singaporean)ProfessorHead, Departmentof Business PolicyPhD, StanfordGraduate School ofBusiness� Lim Kim San Professor� Independent Director of Hyflux Water Trust

Mgmt Pte Ltd and Healthway MedicalCorporation Ltd

Hum Sin Hoon(Singaporean)Associate ProfessorVice-Dean,UndergraduateStudiesPhD, University ofCalifornia� Member of Efficient Consumer Response

(ECR) Board of Singapore� Extensive Consulting Experience

Ho Yew Kee(Singaporean)Associate ProfessorVice-Dean, Finance& AdministrationPhD, CarnegieMellon University� Member of the CPA

(Australia) & CFA (US)� Recipient of various scholarships & awards

Trichy V Krishnan(Indian)Associate ProfessorPhD, University ofTexas at Dallas� Member of Editorial

Review Board,Journal of Marketing

� Extensive Publications

Jayanth Narayanan(Indian)Assistant ProfessorPhD, LondonBusiness School� Reviewer of various

publications� Interest in

Organisational Behaviour

Chang Sea-Jin(Korean)Professor PhD, WhartonSchool, University ofPennsylvania� Provost’s Chair� Extensive

publications

A Selection of Books by NUSBusiness School Faculty

Extensive knowledge of Western

business concepts and practices

combined with a deep understanding of

Asia enables NUS Business School faculty

to provide the best of East and West in

business education and research.

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Rachel Davis(Indian)Adjunct AssociateProfessorPhD, University ofIllinois at Urbana-Champaign� Founder & Chief

Knowledge Officer of EduMetry� Extensive Consulting Experience

Andrew Delios(Canadian)Associate ProfessorPhD, Richard IveySchool of Business,University ofWestern Ontario� Extensive

publications� Best Paper Award, Australia & New

Zealand International Business AcademyConference, 2006

Wong Poh Kam(Singaporean)Professor at NUSBusiness School, LeeKuan Yew School ofPublic Policy, NUSSchool ofEngineeringPhD, MIT� Director, NUS Entrepreneurship Centre� MIT, Fulbright & Oshikawa Fellow

Eric Kenji Tachibana(American)Adjunct AssociateProfessorMBA, University ofCalifornia, LosAngeles & NationalUniversity ofSingapore� Serial Technopreneur� Extensive publications

Abrams Douglas(American)Adjunct AssociateProfessorMBA, WhartonSchool, University ofPennsylvania� Serial Technopreneur� Visiting Professor at Chulalongkorn

University

Jochen Wirtz(German)Associate Professor Academic Director,UCLA - NUSExecutive MBAPhD, LondonBusiness School� Extensive publications� Recipient of various teaching, publication

& research awards

Mark Goh(Singaporean)Associate ProfessorPhD, University ofAdelaide� Council Member,

Supply Chain Asia� Consultant for

MNCs and NGOs such as World Bank,ADB, APEC

Paul Olk (American)Associate ProfessorPhD, University ofPennsylvania� Diamond Award for

Teaching, Universityof Denver

� ExtensivePublications

Lawrence Wong(Singaporean)Adjunct ProfessorPhD, University ofMichigan� Extensive leadership

coaching experience� Vice President of

Singapore Collectors Association

Visiting Professors

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CurriculumThe Asia-Pacific Executive MBA is a graduate programme, leading to the award of the degree of“Master of Business Administration”. The structure, format and content of the curriculum have beendesigned to meet the needs of senior executives.

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All candidates must complete the modules as follows:

BME 5001 Leadership & Managerial SkillsThis module combines comparative (East-West) sociological and

psychological perspectives on management. The integration of the

various perspectives for the participant's personal and leadership

development will be highlighted. The emphasis in this module is

to enable participants to understand and apply social knowledge

and skills needed to deliver their leadership roles and responsibilities

at the senior and top levels of the enterprise.

BME 5002 Corporate StrategyCorporate Strategy will focus on the work of the general

manager as the head of a business entity, corporation, business,

division or plant. The module concentrates on the skills and

actions required of the general manager for the development,

communication and implementation of strategic organisational

choices in the context of complex business situations. The module

will focus on the concept, development and implementation of

business strategy in organisations.

BME 5003 Decision & Risk AnalysisThe module promotes a scientific paradigm for complex managerial

decisions such as problem formulation, model building, selection

of analytical tools and formulation of managerial initiatives

ensuing from the results. Through this training highlighting

“System 2 thinking” , which is methodological, unemotional and

effortful over many applications, participants will be better

positioned to carry out and communicate business analyses on

their own as well as evaluate work undertaken by specialists,

analysts and consultants. Participants will gain intensive hands-on

exposure to contemporary software packages useful towards

solving problems in Decision and Risk Analysis (evaluation of

strategies, risks and payoffs), Data Mining (exploratory and

analytical CRM), Forecasting (adaptive estimation of trend and

seasonal indices) and Optimisation (revenue management, cash

flow, staffing, marketing metrics and supply chain).

BME 5004 The Business Environment in AsiaThis module provides an economic foundation for the

understanding of the business environment. It begins with

macroeconomic indicators and their determinants; and then, the

tools of macroeconomic management (monetary, fiscal and

exchange rate policies). It follows with techniques of modern

microeconomic analysis - strategic thinking, asymmetric information

and externalities - and their application to managerial decision-

making. The module next focuses on economic modernisation in

Asia with special attention to associated political and social

dynamics. Concepts covered include: Modernisation,

Industrialisation and Economic Development, Economic Analysis

and Measurement, Trade and Foreign Direct Investment,

Demographics, Urbanisation, Government and Politics. These

concepts are taught within a framework which students apply

toward country analysis.

BME 5005 International BusinessThis module provides an understanding of cross-border economic

activities, especially international trade and foreign direct

investment. This part also examines how culture and politics

influence the processes and outcomes of international business,

especially the contemporary socio-political economy of trade and

investment. Other topics include international monetary system,

regional economic integration and the strategy and structure of

multinational enterprises. The aim is to sensitise the student to a

wide array of concepts that, when taken together, explain the

phenomenon of globalisation.

BME 5006 Strategic Marketing & BrandManagementThis unique and integrated marketing module which is taught in

two different countries at different stages of market development,

is designed for experienced, senior executives who not only wish

to learn about the latest conceptual frameworks and analytical

tools to better understand customers, markets and brands, but

who also value experiential learning opportunities from visits and

dialogue sessions with senior management from companies with

regional and global operations. A good mix of case studies from

Asia-Pacific and globally underpins the core objective of providing

a strategic and cross-cultural perspective to the challenges and

opportunities of successfully marketing and branding products/

services in global and multi-media environments. This in turn is

predicated on a sound understanding of the basic marketing

management process that delivers superior customer value in

diverse and changing markets.

BME 5007 Accounting & Management of FinancialResourcesThis module presents an overview of the principles of both

accounting and financial management with a view to providing

executives, who may not possess prior accounting or financial

training, with an understanding of accounting and financial

management concepts. Topics include: the uses and limitations of

accounting information for decision making and performance

evaluation; knowledge of financial resource management; the

role of managers in maximising the financial value of the firm; the

standard techniques of financial analysis and control; financial

markets and the environment in which businesses operate;

valuation and capital budgeting; capital structure and the cost of

capital; the choice of sources of financing; and the management

of current assets and liabilities of the firm.

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BME 5008 Management & OrganisationThis module deals with the skills and responsibilities necessary for

successful management in 21st century organisations. The primary

emphasis is on designing and managing organisations and on

senior executive effectiveness. The module addresses how creating

a flexible, dynamic structure can aid in achieving organisational and

personal advantages through faster decision making, improved

interdepartmental and intercompany collaboration, and learning.

It focuses on the role of senior managers, the skills needed to be

successful leaders and the tools available to them to aid in this

effort. Paramount in the list of skills is effective negotiation. This

module will be largely experiential, providing participants with

the opportunity to develop their skills by engaging in case

discussions, negotiations, and integrating their experiences with

the principles presented in the assigned readings and course

discussions. This course is designed to foster learning through

doing, and to explore the student's own talents, skills, and abilities

as a leader and as a negotiator. Some of the topics covered

include: boundaryless organisations, information sharing, training,

reward systems, distributive negotiations, thinking win-win,

principles of influence, persuasion and multi-party negotiations.

BME 5009 Logistics & Operations ManagementThe primary objectives of the module are to provide an introduction

to and an understanding of the substantive knowledge which has

developed over the years in the fields of Logistics and Operations

Management, and to highlight the current relevance and

strategic significance of the logistics and operations function in

any given enterprise, especially in the Asian context.

BME 5010 Management of Technology & InnovationModules offered under this heading address topics relating to the

management of technology in a wide range of contexts, based

on a broad conception of technology. While the specific choice of

topics may vary from one cohort to the next, typical topics include

the management of innovation and new product development;

managing technical professionals; corporate technology

strategy; management of advanced manufacturing technologies;

management of information technologies; managing

entrepreneurship and new venture development; management

of R&D; economics of technological change; technological

assessment and forecasting; international technology transfer;

project management and control; government science and

technology policy analysis; and management of software projects.

BME 5011 Contemporary Issues in Asian BusinessThis course will address one or more of a range of important topics

and issues in the management of Asian organisations. Services

Marketing, creating and marketing value in today’s increasingly

service and knowledge-based economy, requires an understanding

of intangible assets, and the development and implementation of

a coherent service strategy to transform these assets into improved

business performance.

This module focuses on acquiring, serving and retaining cus-

tomers - the most important of these intangible assets. Corporate

Governance (CG) has been defined as a set of relationships

between a company’s management, its board, shareholders, the

community at large as well as other stakeholders, providing the

st ructure through which the ob ject i ves for the

company are set and the means of attaining those objectives and

monitoring performance are determined. The objective of this

course is to provide a solid understanding of CG from an interna-

tional perspective - with a focus on Asia - drawing from the

insights of academia, regulators and practitioners.

BME 5012 Thinking Creatively & StrategicallyModules offered under this heading address the concerns and

developmental needs of senior executives with responsibility for

the overall success of their organisations. Typical topics include:

thinking creatively and strategically; global strategic management;

managing value-creation through strategy; the strategic

management of information technology; managing the

Government-Government interface; managing external relations;

and managing inter-firm relations and strategic alliances.

BME 5014 Legal Issues In BusinessThis module seeks to impart an understanding of how legal

considerations and implications affect the conduct of business

across national boundaries. It gives essential exposure to

commercial contracts and international sales as the agreed basis

of doing business and the vehicle for business planning and

dispute resolution, the applicable law and forum for cross-border

disputes and the most expedient and cost effective ways of

resolving them. Also included are topical issues in intellectual

property and international trade; competition law and market

regulations. Throughout the sessions, case studies will be

extensively used to highlight real world business problems, their

resolution and the commercial lessons that may be learnt.

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Schedule of Residential Segments The Asia-Pacific Executive MBA programme consists of 13 modules, conducted over six 2-week intensiveoverseas residential segments. Your commitment over the next 17 months (June 2010 to October 2011):

12-27SINGAPORE

JUN 2010 9-24

SINGAPOREINDIA

OCT 2010

8-23

SINGAPOREINDONESIA

JAN 20112-17

SINGAPORETHAILAND

APR 2011

25JUN-10JUL

SINGAPORECHINA

20118-23

SINGAPOREVIETNAM

OCT 2011

Modules of Study• Leadership & Managerial Skills

• Decision & Risk Analysis

Modules of Study• The Business Environment in Asia

• Management & Organization

Modules of Study• Accounting & Management of

Financial Resources• Strategic Marketing &

Brand Management

Modules of Study• Corporate Strategy

• Legal Issues In Business• International Business

Modules of Study• Management of Technology

& Innovation • Logistics & Operations Management

Modules of Study• Contemporary Issues in

Asian Business • Thinking Creatively & Strategically

From top to bottom: Patricia Druck, Brazilian, Intake 16 | Vijendra Gupta, Indian, Intake 16 | Karen Lim, Singaporean, Intake 17

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Admission Requirements and Application GuideAdmission Requirements� Educational Background

A good first degree in any discipline

� Working Experience Minimum 10 years of full time work experience after first degree

Holds senior position or has the potential to assume senior managerial

position in the near future

� Admission InterviewShortlisted candidates may be invited to attend an interview

(in person or via telephone for overseas candidates)

� OthersTOEFL | IELTS is required if the medium of instruction during

undergraduate studies was not in English

A good GMAT score may be required on a case-by-case basis

Admission to the NUS EMBA Intake 19 will be subjected to an

overall evaluation of the participant's profile, including a medical

examination

Programme Fee� The Non-Refundable Application Fee is S$200

� The Tuition Fee is S$80,000 which covers instruction, study materials

and most meals during the residential segment. The Acceptance Fee

upon taking up our offer is S$10,000 which will be credited into your

tuition fee should you matriculate with us. The rest of the tuition

fees are paid in three installments of S$30,000 in April 2010,

S$20,000 in October 2010 and S$20,000 in April 2011

� Other Expenses which are excluded from the tuition fees would be

for flight and accommodation borne by the participant estimated

at around S$30,000

Fees Amount Payment Date

Acceptance Fee $10,000 Upon admission

Tuition Fee (1st payment) $30,000 by April 2010

Tuition Fee (2nd payment) $20,000 by Oct 2010

Tuition Fee (3rd payment) $20,000 by April 2011

Payment can be made by:

� Credit card

� Cheque | Bank Draft made out in favour of

NATIONAL UNIVERSITY OF SINGAPORE

Please send your payment to:

NUS Business SchoolGraduate Studies Office (Executive MBA)Asia-Pacific Executive MBA (English)Mochtar Riady Building, Level 415 Kent Ridge Drive, Singapore 119245

How to Apply� Online Application and Guidelines available at

www.apexe.nus.eduSupporting documents to be sent in by post | courier | fax

� Paper Application and Guidelines as per attached in this brochure

from pages 17 - 20

The entire package, including supporting documents, to be sent in

by post | courier | fax

Continuous Admissions and Application DeadlineWe have a continuous admission process. Applications are reviewed

in the order received and admission offers are made on a continuous

basis.

Application deadline for receipt of all application materials for Intake 19:

31 March 2010

ChecklistTo be sent in ONE package:

� Completed Application Form

� 2 Essays

� Resume

� 2 Passport Sized Photos

� 2 Business Cards

� Copy of Passport

� Application fee of S$200 by Credit Card | Cheque | Bank Draft

� Academic Transcripts (copies sent by you + originals requested to

be sent directly to NUS Business School), to be translated and

verified by notary public if not in English

� 2 Referee Reports, to be submitted directly to the school by your

referees

� Company Corporate Brochure (if available)

� Recommendation Letters (if any)

Softcopy downloads of the application form can be obtained from

www.apexe.nus.edu

15


“The NUS EMBA programme offers a verybroad-based yet focused curriculum to theparticipants. It attracts senior executivesfrom all over the world and provides a critical platform for the sharing of management expertise and ideas. WithChina and India continuing to play a majorrole in the emerging economies, this Asian-centric programme will certainly equip theparticipants in conducting businesses inAsia. My sincere congratulations to NUSBusiness School for achieving #20 rankingin 2008’s FT EMBA rankings.”

ANGIE NG, SingaporeanGroup Finance Director Park Hotel GroupClass of 2005 (Intake 12)

16


Roadshows and InformationSessionsWe would be glad to meet you personally at any of our roadshowsand information sessions we conductglobally. For updates, other detailsor to register for the events, pleasevisit www.apexe.nus.edu

17 Sep Thu Singapore

3 Oct Sat Singapore

7 Oct Wed New Delhi

19 Oct Mon Hanoi

24 Oct Sat Beijing

4 Nov Wed Seoul

6 Nov Fri Tokyo

8 Nov Sun Hong Kong

19 Nov Thu Manila

21 Nov Sat Jakarta

5 Dec Sat Singapore

9 Dec Wed Mumbai

12 Dec Sat Shanghai

17 Dec Thu Colombo

9 Jan Sat Ho Chi Minh City

14 Jan Thu Brunei

16 Jan Sat Kuala Lumpur

23 Jan Sat Singapore

25 Feb Thu Singapore

20 Mar Sat Singapore

Application deadline: 31 Mar 2010

* Please note that dates are subjected to change

2009

2010

DANIEL MATHIESONNew Zealander Market Manager, South-East AsiaZespri International LimitedIntake 17

ACADEMIC QUALIFICATIONS

PERSONAL PROFILE

17


Name as Per Passport (Underline Family Name, First & Middle Name):

_________________________________________________Citizenship: _____________________ Singapore PR Yes No

Identification Number:__________________________ Passport Number: _________________________ Marital Status: ____________

Gender: Male Female Place of Birth: ___________________________ Date of Birth (DD/MM/YY): _____________

Main Email:___________________________________________ Alternative Email: __________________________________________

Mobile: ( ) _____________________ Home: ( ) _________________________ Office: ( ) _______________________

Mailing Address: _______________________________________________________________________________________________

_____________________________________________________________________________________________________________

Permanent Address: _____________________________________________________________________________________________

_____________________________________________________________________________________________________________

In case of emergency: Next of Kin: ______________________________________________ Relationship: ________________________

Mobile: ( ) _______________________________________ Alternative Tel: ( ) _____________________________________

Permanent Address: _____________________________________________________________________________________________

_____________________________________________________________________________________________________________

In your opinion, did your university grades accurately reflect your abilities? If no, please explain

_____________________________________________________________________________________________________________

List Certificates, Professional Degrees & Memberships that you currently hold

_____________________________________________________________________________________________________________

List the most important educational institutions attended in reverse chronological order:

Start: (MM/YY) ________________ End: (MM/YY) ________________ Name of Institution: ____________________________________

City: ________________________ Qualification Obtained: ________________________ Major: ______________________________

Grade Obtained (GPA): ______________ Medium of Instruction: English Other (please specify): __________________

Start: (MM/YY) ________________ End: (MM/YY) ________________ Name of Institution: ____________________________________

City: ________________________ Qualification Obtained: ________________________ Major: ______________________________

Grade Obtained (GPA): ______________ Medium of Instruction: English Other (please specify): __________________

Application Form

PERSONAL ACCOLADES

EMPLOYMENT HISTORY

18


List Achievements Attained, whether Academic, Professional or Personal, such as Scholarships, Awards, Publications & Other Honours

_____________________________________________________________________________________________________________

_____________________________________________________________________________________________________________

List Extracurricular & Community Activities that you were actively involved in, highlighting those in which you hold positions

_____________________________________________________________________________________________________________

_____________________________________________________________________________________________________________

International Exposure (Residence, Study or On-site Employment) in order of importance:

Country Duration (Months) Activity

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

Current Employment:

Total Full Time Work Experience (Yrs): ______________________ Total Managerial Experience (Yrs): _______________________

Start: (MM/YY) _______________ End: (MM/YY) _______________ Name of Company: _____________________________________

Industry: ________________________________________________ Designation: ___________________________________________

City: ___________________________________________________ Country: ______________________________________________

Annual Basic Compensation (US$): __________________________ Annual Performance/Sales Bonus (US$): ____________________

Number of Direct Reports: _________________ Designation of the Individual to whom you report: ______________________________

Number of Employees in Company: _________ Annual Sales Volume (US$):_________________ Asset Value (US$): ________________

Listed Company (If yes, please name Stock Exchange): __________________________________________________________________

Job Responsibilities: _____________________________________________________________________________________________

Previous Employment:

Start: (MM/YY) _______________ End: (MM/YY) _______________ Name of Company: _____________________________________

Industry: ________________________________________________ Designation: ___________________________________________

City: ___________________________________________________ Country: ______________________________________________

Annual Basic Compensation (US$): __________________________ Annual Performance/Sales Bonus (US$): ____________________

Number of Direct Reports: _________________ Designation of the Individual to whom you report: ______________________________

Number of Employees in Company: _________ Annual Sales Volume (US$):_________________ Asset Value (US$): ________________

Listed Company (If yes, please name Stock Exchange): __________________________________________________________________

Job Responsibilities: _____________________________________________________________________________________________

OTHERS

ESSAYS

REFEREES

19


Referee 1:

Name of Referee: _______________________________________________________________________________________________

Relationship of the referee to the applicant: _______________________________ Duration known the applicant for (Yrs): __________

Name of Company: _____________________________________________________________________________________________

Designation: ___________________________________________________ Email: __________________________________________

Mobile: ( ) ____________________________________ Alternative Tel: ( ) _______________________________________

Referee 2:

Name of Referee: _______________________________________________________________________________________________

Relationship of the referee to the applicant: _______________________________ Duration known the applicant for (Yrs): __________

Name of Company: _____________________________________________________________________________________________

Designation: ___________________________________________________ Email: __________________________________________

Mobile: ( ) ____________________________________ Alternative Tel: ( ) _______________________________________

Source of Financing for the NUS Executive MBA Programme : Self Finance Company Sponsorship ___________%

Others __________________________________________

Have you ever been suspended or dismissed from any university? YES NO

Have you ever been retrenched or fired from any company? YES NO

Do you have any special medical condition that may require specific assistance YES NO

from the university?

Have you ever been declared a bankrupt or convicted of any crime? YES NO

(If yes to any of the above, please explain on a separate sheet)

Begin each essay on a separate sheet of paper. Essays must be typed and should be no longer than 500 words each.

� How would you define yourself and what would you want to achieve as a leader?

� Why did you decide to do an EMBA programme and what can you contribute to the class?

Soft copy of the Referee Report can be downloaded from www.apexe.nus.edu

DECLARATION

FEEDBACK


20

I certify that all information in this application is accurate and that I authored the essays myself. I authorise all entities to provide relevant

information to the National University of Singapore for use in considering my application and waive any required notice to me. I understand

and agree that any misrepresentation or omission of facts from my application may justify denial of admission, its cancellation, or

expulsion from the NUS Executive MBA Programme.

Name: ____________________________________ Signature: _________________________________ Date:____________________

ALL INFORMATION ON THIS APPLICATION IS CONFIDENTIAL TO THE CANDIDATE AND NUS BUSINESS SCHOOL

APPLICATION DEADLINE: 31 MARCH 2010

Application packages to be sent by post | courier | fax to:

NUS Business SchoolGraduate Studies Office (Executive MBA)

Asia-Pacific Executive MBA (English)Mochtar Riady Building, Level 4

15 Kent Ridge Drive, Singapore 119245Email : [email protected] | Fax : (65) 6775 9097

How did you first find out about the NUS Asia-Pacific Executive MBA Programme?

Past or Current NUS EMBA candidate –

Newspaper –

Magazine –

Advice of a Professor –

Friend at the University –

Colleague at work –

Business associate –

Promotional material mailed to me –

Others –

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

___________________________________________________

( Please specify)


Classroom and Beyond Industry visits and guest speakers pepper the curriculum of our programme, allowing our participants aholistic education - experiencing first hand knowledge and understanding in the emerging global markets. As part of the lifelong learning programme, invitations are extended to all alumni to return totheir alma mater for refresher courses.

NUS Business SchoolGraduate Studies Office (Executive MBA)Asia-Pacific Executive MBA (English)

Mochtar Riady Building, Level 4

15 Kent Ridge Drive

Singapore 119245

Tel : (65) 6516 7800

Fax : (65) 6775 9097

Email : [email protected]

apexe.nus.edu

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