asda saves weeks unlocking customer insights

© 2015 Alteryx, Inc. | Confidential

ASDA Saves Weeks Unlocking Customer Insights with AlteryxHosted byAndy Cooper – Solutions Engineer

© 2015 Alteryx, Inc. | Confidential© 2015 Alteryx, Inc. | Confidential

In Today’s Webinar1. Alteryx Overview2. Unlocking Insight Through Alteryx: David Thorpe, ASDA3. Q&A (please use the WebEx Q&A panel during the presentation)

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Customer Success

Customers across the world

1000+Strong Foundation

Renewal rate with funds to support innovation

95%+Corporate Info.

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Leader in Data Blending and Advanced Analytics


Analytics Solution Must Deliver Business Insight Through Those Who Know the Business

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• Line of business focused• Understands business requirements• Analytic thinker• Accesses data, blends

and analyzes

• Drives business change• Consumes reports, analytic apps, and

analyst insight• Shares insights with colleagues,

management, etc.

Data Analyst Business Decision Maker


Legacy Analytics: Multi-Step, Multiple Tool Approach

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IT Staff Data Scientists Line-of-Business

Data BlendingPredictive &

Spatial AnalyticsProduction &

Output CreationData Access Prep

& CleansingDATA INTEGRATION

TOOLANALYTIC CODING APP CREATIONDATA QUALITY TOOL

Slow, long process Multiple tools and process steps

Expensive software

and labor


Intuitive workflow for

data blending and advanced

analytics leading to

deeper insights in hours, not

weeks Through Intuitive Workflow

Deeper Business Insight

In Hours Not Weeks

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Data Analyst

Single Workflow for Data Blending, Analytics and Reporting

• A drag and drop visual workflow - no programming required

• Seamless blending of internal, third party and cloud-based data

• 60+ built-in tools for spatial and R-based predictive analytics

• Simple creation of reports, data for visualization, or analytics apps

• User productivity in hours not days

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The Alteryx Solution For Analyst Enablement

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Share

All R

elev

ant

Data

Rapid design of predictive analyticswith unique spatial understanding

Consume everywhere

!

AnalyzeBlend & Prep

Access, cleanse, and blend data with 3rd party

content

Enrich

Packaged Market & Customer Data

Unlocking Insight Through Alteryx David Thorpe

Data & Insight Analyst – Core Estate

ContentsASDA

Who are ASDA?

Market Development

Who are Market Development and what do we do?

Realignment

What challenges did we face?

Why Alteryx?

Why did we implement Alteryx?

Case Studies

Case study examples of use applications

Summary

What benefits have we seen?

About MeData & Insight Analyst – Core EstateBSc. Geography – Lancaster University1 Year at ASDAExperience in analytics systems & data8 months Alteryx & 10 months Tableau experience

Introduction

ASDA

Part of the Walmart family, influencing our technological

enablement

Walmart

We have c.600 stores across a

range of formats and sizes

Stores

We have an E-Commerce

operation, running Home Shopping and

Click & Collect services

E-Commerce

We are a multi-channel retailer,

currently celebrating our 50th

anniversary

Retailer

Market Development

Market Analytics

Geospatial and statistical analysis of demographic and

market variables

Threats & Opportunities

Scanning for store and market level competitive threats and identifying new

opportunities

Sales Forecasting

Evaluating sites and forecasting an overall sales figure

Estate Optimisation

Optimising assets to enhance the customer proposition

Data Visualisation

Visualisation and interpretation of data

Analytical Realignment

Unlocking InsightMarket insight team

unlock insight to inform our key

decision making

PrinciplesUsing insight to develop new principles to feed

back into site forecasting and market

analysis

CollaborateEnhance our scope to

work with internal departments, sharing our

data and insights

Market InsightEstablished a purpose-

built market insight team

Iterative Learning

Informing sales forecasting principles and guidelines, boosting accuracy and knowledge to inform future data and analysis requirements

Forecasting Principles

Applying analytical methods to generate insight

Insight

Blending data from disparate sources, SQL, Teradata, Excel etc…

Data

Challenges & Requirements

Process

Data & Systems

Agility

Accessibility

Speed

ProcessThorough, time-costly processes

Data & SystemsComplex systems, data and warehousing methods

AgilitySystem suite requirement to be agile and flexible

AccessibilityProvision of accessible reporting to integrate with existing systems

SpeedFast, self-serve data and analytics

Case Studies

1. Market Share Survey• No loyalty card• A customer postcode sales survey primarily to understand YOY impacts• Geocode customer responses to see geospatial store influence• Alteryx allows application of iterative process, review – adapt – grow – optimise

TimePreviously took around 2 hours per day (over 3 week period) to manually extract and compile data through SQL querying

OutputOutput each manual data pull into an Excel sheet, using formulae to calculate sums

TimeNow takes 2 minutes per day

OutputData automatically outputs to set sheets

in Excel workbook, equations update automatically

Daily Processing

TimePreviously took a few days to extract data from multiple sources

OutputOutput was into an Excel file where calculations were made, then joined into a polygon geography file

FlexibilityVery little flexibility, if data changed during the process, we would have to start afresh

TimeNow takes less than a minute to perform

same actions

OutputCalculations are automatic, as are polygon geography joins, meaning

output files are ready to use

FlexibilityHugely flexible, raw data, geographies and calculations can be modified very

easily

1. Market Share SurveyFinal Processing

2. Analytical Apps

Self-serve Analytics

Apps allow our team to self-service analysis, freeing time for interpretation

Data Access

Wider data access, without the need for technical know-how

Learning

Intuitive to learn, can be self-taught – building or

modifying existing modules

Speed

Speeds the ‘farm to fork’ process for data &

analytics

2. Analytical AppsGallery based apps for field useSum variables for point radii• User defined controls• Drop multiple points on an interactive

map• Takes c.4 seconds to run

Competition Market Authority model

3. Predictive Analytics

ValidityEach model can be intuitively built using various methods

and scored for accuracy and validity

UnderstandingBetter understanding the store to market interactions

and drivers that influence performance

Modeling ProcessEmploying association analysis, clustering,

regression, decision trees etc…

Predictive analytics allow us to

understand consumer behaviour and react

accordingly by situation

InsightModeling Process

Understanding

Validity

4. Tableau Visualisation

Alteryx blends data, outputs to .TDE format for insight reporting

Intuitive field accessible platform for data sharing

Interactivity allows presentation of data to become ‘data storytelling’Process automation allows faster

analyst interpretation

Interpretation of actual store performance vs. forecast at new store opening review allows for feedback into our forecast process

Summary

Speeds the querying, output and interpretation process

Speed

Sharable cross-business, once built modules can be re-worked and re-

used

Sharable

Alteryx/Tableau combination allows data and process flexibility

FlexibilityUsability is simple and effective

Intuitive

Allows cross-format data connections

Connectivity

Perfectly fits our data and systemsFit

Thank you

asda saves weeks unlocking customer insights

Data & Analytics