EVALUATION 4- WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA

PRODUCT?By Azra-Genevieve Kaliniewicz 12N

Many people

associate my target audience

with (underage) drinking,

drug abuse and

smoking as well as

other illegal, youth

activities.

Many social media sights such as

Facebook, Tumblr, Twitter and Instagram

are used by the predominate target audience. They are also key factors to

distribute the film to them.

Apparel such as H&M, Topshop, American Apparel, Adidas, Gap, Urban Outfitters and Nike are

recognizable clothing stores that supply the "mainstream",

highstreets fashion which is what our target audience is interested

in. They promote themselves through similar cross media

platforms I am choosing to use such as through TV, online, cinema advertisement and

sponsorship.

An extremely large percentage of my target

audience are users of mobile devices, and the

most popular is the iPhone. It is a very important feature

because it allows them to connect with one another,

promote and advertise my media product, talk

about our media product and also we can advertise it to them through apps

and sponsors.

Favored celebrities or celebrity endorsement may include people

such as Ariana Grande, Emma Stone, Lindsey Lohan, Justin Bieber, One Direction, Taylor

Swift ect. These celebrities may indorse or advertise the movie

through social media, advertising or premiers.

Actors e.g. Lindsey Lohan feature in the teen drama/coming-of-age/ problematic films so is a

symbol to my target audience. Also, she is a desired woman

who many females see as a role model or a goal to reach because of her appearance and success

so she is a popular feature to the advertisement.

Books and films such as The Twilight Saga, Mean Girls, Easy A

and John Tucker Must

Die are popular

amongst my teen target

audience. They fall in very

similar genres and all hold an

element of revenge. These are generally

watched in cinemas with

large numbers of them.

Large food/drink-chains that are usually nationally if not globally

recognized. These include McDonalds, Starbucks, Nandos and Chicken Cottage.These are favored places because of the quality of food for such little

affordable money- due to these people mostly being students and not earning an income.

Most if not all of these things can be found in

shopping centers, which is why they are ideal places for my target audience to hang out

and be around such as Westfield, Oxford Street

ect.

MY

TAR

GETAUDIENCE

Demographics and Target Audience File

Gender: FemaleAge: Mainly 12-19

(but widely from 13-25)

Ethnicity: British- or mixed British

Race: White/CaucasianSocio-Economic segmentation

scale: E (some D)Status: Student or

other Salary: £0-£1500

annually

PsychographicsHobbies and Activities: Socializing with friends (publicly and online through social

media sights such as Twitter, Facebook, Instagram, Tumblr ect), drinking/ drug taking, watching videos and films, smoking, shopping, love interest, listening to music (mostly mainstream), attending gigs and celebrity greetings, going to restaurants and parties.

Beliefs and Values: Relationships, socializing, level grades, partying, non-religious, work-ready, maturity, respect, mainstream, popularity ect.

Actions and Behavior: Funny, sarcastic, sassy/feisty attitude, prioritizes friends over work, opinionated,

sociable, optimistic, impressionable ect.

Feelings and traits: Laid back, slightly lazy, rushes, happy, intelligent, creative, not shy but not loud, fashionable ect.