Annual Breakfast Fundraiser

Teresa HoelleVice President of Institutional Advancement

4th Annual Breakfast

Tuesday, April 26, 2016, Duke Energy Convention Center

7:30 – 8:00 a.m. - registration and networking

8:00 – 9:00 a.m. - breakfast and presentation

100th Mural

More than 1/2 of Cincinnati’s Children Live in Poverty.

- Children’s Defense Fund, 2014

Realtor.com – 10 Trendiest Cities!

Image of Fall Fundraiser Quote best

fundraiser Citybeatreaders

Fall Fundraiser Pitfalls 2012-2015

- Disconnected from Mission- 1,000 attendees- 50%+ never engaged other than single event

- Walked away never understanding org. mission

- Strain on Staff

- Time & Resources to produce

- Slim Profits Generated after expenses- Venue, Alcohol, Décor…

- All assets perishable

- HOW COULD WE DO BETTER???

Business Has Only Two Functions:

Marketing & Innovation.

- Peter Drucker

People Decide EmotionallyThen Rationalize Their

Decisions Intellectually.

In. That. Order.

Thank You

Annual Breakfast Goals in 2013

- Tell our Story of Impact- youth, artists, community, citizens we serve…- Share emotional and rational reasons to support our org.

- Expand Awareness of Organization in Community

- Find New Donors- Opportunity to expand in ind. giving revenue category- Capture business community (a la Breakfast)

- Creating Videos support Fundraising & Communications efforts

- Respect busy schedules- Programmed event can only last 1 hour (8:00 – 9:00AM)

Annual Breakfast Components

- Friend-raising & Fundraising event- Moving videos and testimonials from youth, artists, community

- Spoke & Wheel Model to fill the room- Table Captains volunteer to invite guests to fill their table

- Get 50, 70 or 90 captains and then room is filled x10

- Event Co-Chairs assist and guide in all aspects

- No Cost to attend- Our job to move people to donate, if they choose to…- Event sponsors covered cost of event; all donations from

attendees go straight to impacting mission

- Transparency – No Bait & Switch

Transparency:

The goal of our breakfast is both friend-raising and fund-raising.

If you aren’t already, we hope by the end of the event you will have become a huge fan of

ArtWorks.

There will also be an opportunity to make a donation at the end of the breakfast, should you

desire. We hope you can join us!

Start With Why

8:00 AM - Welcome

8:03 AM – Uptown Funk!

8:07 AM – Videos (5 total)

8:15 AM – Brief CEO Remarks

8:25 AM – Testimonials

8:XX ish… few guest speakers “Cool $h!t”

8:35 AM – Testimonials

8:50 - Youth made appeal

People Decide EmotionallyThen Rationalize Their

Decisions Intellectually.

In. That. Order.

8:57 – Event Adjourns

Youth Testimonials & $50K Challenge

Amazing Co-Chairs

3rd Year Results…

Annual Breakfast Wins

- Increase the Awareness of Mission & Impact - Head & Heart reasons to support mission

- Limited Time and Resources to Produce- Table Captains: effective & simply way to volunteer - Staff: LOVES this event!

- Largest Single-Day Fundraiser- Best profit margins for all we produce- Effective at friendraising & fundraising…

- 60% of all contributions from 1st time donors!

- Repurpose and Reuse Videos Dev/Com (non-perishable)

Annual Breakfast Results

1st Breakfast – 2013- 500 Attendees- Raised $40,000- 60% Gifts from 1st-Time Contributors

2nd Breakfast – 2014- 700 Attendees- Raised $57,000- Over 60% Gifts from 1st-Time Contributors

3rd Breakfast – 2015- 900 Attendees- Raised $173,000- 60% Gifts from 1st-Time Contributors

Annual Breakfast Secrets to Success:

- Table Captains - Picking the Right Volunteers:

- Board of Trustees- Friends of Board / Close Friends of Organization- Expect that a few will struggle & plan to combine tables

- Venue Partner (manage expense)

- Compelling Videos- DO NOT SKIMP ON A/V - – Recommend Prestige Audio & Visual

- Apprentices Seated at each table

- Matching Grant / Gift to Incent Giving

- Apprentices Made the appeal

- Same-Day Phone Calls to thank all how contributed

- Allowing everyone to feel successful (donations not required)- Only about 50% of attendees each year donated

Will this model work for my Non-Profit???

• Know your audience• Modify to fit your mission

Ohio Innocence ProjectApril 5, 2016

• 400 Attendees• 1 Moving Video

• 4 Exonerees Present• 1 Exoneree Testimonials

April 26, 2016

7:30 – 8:00 AM Registration

8:00 – 9:00 AM Breakfast

Goal:

1,000 Attendees

$180,000 Raised

PLEASE JOIN US!!!

Annual Breakfast Fundraiser

Keep in Touch:This PPT Deck & Videos posted to

https://www.linkedin.com/in/teresahoelle