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  • Artwork Delivery


    Version 2.2

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    Table of Contents

    Why Do We Need Images?

    Image Guidelines

    Display Art

    Story Art

    Title Treatment


    Character Art (Scripted only)

    Delivery And Contacts









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    Why Do We Need Images?

    Banijay Rights requires stills for a range of promotional formats, including our catalogues, website, printed materials and even large scale graphics specifically on your title. The more visually interesting, descriptive and enticing stills you provide us with, the more likely it is to grab the attention of international broadcasters. We use a wide range of marketing tools so having a good variety of images to choose from is essential. The right image can be integral to getting your programme sold across the globe.

    Banijay Rights Website

    Our website is browsed by thousands of international broadcasters. Pictures on our homepage are used as links into the programme details. We only use the most exciting, arresting and curious images on this page, so it is vital that you submit high quality pictures if you want your programme to be featured here. The best images are also used on the programme listing page.

    Print Catalogue

    Pubished twice a year to coincide with international markets MIPTV and MIPCOM, this is one of our most important tools used

    to promote all programmes currently on offer from Banijay Rights. Good imagery

    can affect the size and position of your programme details in the catalogue.

    Bespoke Brochures

    For specific trade events and sales trips, brochures are produced. A selection of great imagery to design with make these materials far more eye-catching and effective when presenting to buyers.

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    Throughout the year we have pages allocated in multiple trade magazines worldwide, which are distributed to buyers in all territories. If we have a selection of great images to choose from we can design striking trade ads to catch the eye of the buyers reading the magazines. We also advertise with these publications online, driving viewers to your programme on our website.

    TV Market Graphics

    Our teams visit and exhibit at hectic marketplaces for the international television industry. Here, buyers are bombarded with floor to ceiling advertising from producers and distributors from around the world, and your programme is competing amongst them. We use images from your programmes to make our exhibitor booths stand out from the crowd. We always need a variety of fresh, powerful, eye catching and definitive pictures that will grab the attention of the buyers. Further to our stand graphics, Banijay Rights also produce large format graphics, outdoor graphics, promotional gifts and roller banners for our TV Markets.

    Why Do We Need Images?

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    VOD Platform Sales

    An increasing number of our clients are asking for more and more artwork to be delivered to them in quite specific formats. This is to enhance the user experience of consumers of VOD platforms for example, as well as being able to use the artwork for websites, user interfaces, applications, blogs, social networking sites etc. The more you can deliver, the more appealing we can make your content for consumers across all platforms and enhance any experience they have with it.

    E-newsletters & E-shots

    Throughout the year Banijay Rights send e-newsletters and e-shots highlighting new programming, exceptional ratings, sales news or press reviews to buyers registered on our website; striking, vibrant stills which really highlight the concept of the show further increase buyers attraction to your programme encouraging them to find out more.

    Press & Social Media

    We use images to accompany press releases, features and listings. Publications very rarely feature a programme if we cannot provide an image to go with the information. We also use

    images for posts on social media pages such as Twitter and Facebook as they generally generate

    more impressions, engagement and interactions.

    Why Do We Need Images?

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    Image Checklist

    Are they well lit and in focus?

    Do your images convey the style and tone of your programme

    Have you provided images of your main contributers /presenters?

    Do the images show action /gameplay /tension /emotion conflict?

    Is there a selection of action shots and close ups?

    Is there a mix of both portrait and landscape images?

    Is the resolution large enough for use in all print publicity including billboards and print advertising? (please refer to Images Specifications for details)

    What Not To Send

    Screen grabs - we cannot use these, even if shot in HD

    Blurred or poorly lit images

    Shots of the crew

    Wide shots of the set showing camera and lighting equipment

    Images featuring no contributors

    Image Specifications

    • Images must be high resolution 300dpi - Low dpi images will appear blurry in anything other than online so will massively limit what can be done in terms of marketing

    • Minimum resolution 2480 x 3425 pixels - Anything smaller than this will also limit what can be done in terms of marketing

    • JPEG or TIFF accepted

    Image Guidelines

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    Display Art - Standalone/Series

    Display Art includes three sizes/orientations of the key image with title treatment: One (1) vertical image, one (1) horizontal image and one (1) title card image.

    Image Content

    Imagery shall be cohesive across all three Display Art images and represent the standalone or series as a whole. Title treatment must be on one layer with the key image on a separate textless layer. Title treatment will also need to be legible at various smaller sizes. Series display art shall not have any text or important parts of the art in the bottom 1/5 of either vertical or horizontal images. This is to allow for additional text or graphic to be overlaid if required. All art shall be provided localized.

    Image Restrictions

    Art shall not have elements such as:

    • Now on DVD, Widescreen, Coming Soon, Available on Blu-ray, or other similar callouts • Season/Part designation (for show/series) • Copyrights, legal lines, or logos • Credits or billing blocks • Festival leaurels or press quotes • Taglines • Extraneous effects such as borders, frames, or drop shadows • Any items that would be illegible when resized for smaller user interfaces

    Display Art

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    Vertical Technical Specs

    Width / Height by Pixels : 1280 (w) x 1800 (h) File Format : Layered PSD & JPEG Resolution : 300 ppi Color Mode : RGB Color (8-bits/channel)

    Horizontal Technical Specs

    Width / Height by Pixels : 1280 (w) x 720 (h) File Format : Layered PSD & JPEG Resolution : 300 ppi Color Mode : RGB Color (8-bits/channel)

    Title Card Technical Specs

    Width / Height by Pixels : 265 (w) x 149 (h) File Format : Layered PSD & JPEG Resolution : 300 ppi Color Mode : RGB Color (8-bits/channel)

    File-Name Convention

    [Standalone Title/Series Title]_[Series Number (if applicable)]_[Language]_[Size]_DisplayArt

    Example : Tatau_Series 1_eng_1280x1800_DisplayArt.PSD

    Please deliver an image caption list along with any artwork.

    Template can be found on

    Display Art

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    Story Art - Standalone / Series

    One (1) high-resolution image is required for every standalone and series.

    Image Content Story Art is a textless, stylized, high-gloss image of the main character(s) in a staged scene that depicts the theme of the standalone or series. Examples of Story Art include cast shots, secondary key art, alternate DVD/Blu-ray packaging, gallery, or marketing images. Story art should be a different key image than display art.

    Image Restrictions Art shall not have elements such as: • Weapons pointing at camera • Extreme gore • Gratuitous nudity • Spoilers • Poor lighting • Text, legal lines, or logos • Extraneous effects such as borders, frames, or drop shadows

    Technical Specs Width/Height by Pixels : 2480 (w) x 3425 (h) File Format : JPEG or TIFF Resolution : 300 ppi Color Mode : RGB Color (8-bits/channel)

    File-Name Convention

    [Standalone Title/Series Title]_[Series Number(if applicable)]_[Language]_[Size]_StoryArt

    Example : Being Human_Series 1_eng_2480x3425_StoryArt.JPEG

    Please deliver an image caption list along with any artwork.

    Template can be found on

    Story Art

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    Title Treatment - Standalone/Series

    One (1) high-resolution image of the title treatment is required for every standalone or series.

    Image Content

    The title treatment shall be cohesive to the title treatment included in the corresponding Display Art and be provided in each localized version of the title (if applicable). The title treatment shall extend over either the entire horizontal width or vertical height of the image area, and shall be designed for optimal visibility on a black background. Stacking the title and/or adjusting a slanted title treatment to be level (parallel to the horizontal edge) should be considered, when possible, to maximize the size of the title