arts301 lecture #2 11 march 2013

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ARTS301 Work Integrated Learning course, 2nd Lecture, Autumn 2013


  • 1. Lecture #2 Prac,cal Job Engagement 11th March 2013
  • 2. Appling for a job EMAIL ETIQUETTE
  • 3. Email Communica,on Keep your emails short and to the point. Use short sentences. Make sure your grammar is correct. Spelling must be perfect. Use the key words in the ad.
  • 4. Basic Rules Make sure your opening line is intriguing (because that is what they will see if they have Outlook Preview switched on) Make sure your Subject line sums up the content in your email Make sure that both your rst and last name will be seen in the from line Include a link to your LinkedIn prole
  • 5. In General If someone introduces you, make sure you cc them when your start the correspondence Be formal and respecUul Keep your emails concise Dont mark your email high importance or low importance
  • 6. Ques,ons If you are asked a ques,on(s), be careful to read it carefully, and then respond directly to all ques,on. If you dont know the answer, acknowledge that in your response. If you are responding to an ad, carefully study the copy in the ad before responding. Note the key words. Use those words in your response. Ideally, incorporate key words rela,ng to a job into your resume to customize it to the posi,on
  • 7. Dont Abbreviate Dont use abbrevia,ons. Dont use acronyms Try to avoid jargon peculiar to a specic job Dont use all capital le]ers, or all lower case. Write in lucid sentences.
  • 8. Respond Fast Dont wait 24 or 48 hours to respond to a business email. Do it now. Dont use emo,cons or smiley faces. Proof read your emails before you hit send.
  • 9. Cover Le]ers/Emails Drac your cover email in Word and the copy check it yourself. Then get someone else to proof read it. Make sure that it says what you want it to. Remember that your key proposi,on is what you can add to their business, not what they can do for you.
  • 10. Applying for a job DO THE RESEARCH
  • 11. Know About The Company Read their web site Know who owns the company Read any news stories about them
  • 12. Know About The People Know who the execu,ves are Search for them on LinkedIn Read their proles
  • 13. Know The Customers
  • 14. Communica,ng your UVP YOUR RESUME
  • 15. Dont Put Data In The Header Dont use the header for your name and address. Dont use tables. Keep formagng technique simple. Automated readers will discard that info and it will be lost.
  • 16. Spelling And Punctua,on Spelling, punctua.on and mistakes tell employers that you dont pay a8en.on to details. Simply running a spell checker over your resume isnt enough. You could end up with a sentence like this: "Please nd the a]ached resume that highlights all my kills.
  • 17. No Photos In Your CV Unless its specically requested, leave out photos. Race, ethnicity, and age should not be taken into account and including a photo can make that harder for someone reviewing your applica,on.
  • 18. No Pa]erns Or Background Colour Submi?ng a resume on coloured paper is o@en a red ag to employers not to hire you. Coloured paper can make it dicult to read the text and is simply irrita,ng. S,ck with white.
  • 19. Keep It Simple Throwing in too much informa.on will confuse and irritate your reader. Not tailoring your resume to t the posi,on youre applying for tells the employer youre lazy and it makes it harder for them to gure out where to place you.
  • 20. References "References available upon request" wont cut it.. Of course you have references!
  • 21. Descrip,ve Words Using buzzwords like results-oriented, team player and mo.vated could kill your chances. Steer clear of adjec,ves like innova,ve, mo,vated and dynamic. They have lost their impact. Focus on quan,fying the contribu,ons you have made instead.
  • 22. Public Not Personal Hobbies that are not of an achievement oriented person may make you appear dierent rather than well-rounded. Chari,es you support or membership in a professional associa,on are be]er
  • 23. Layout And Design Paragraphs with long sentences are a pain to read. Maximum of 3 to 4 bullets per job that you have done.
  • 24. Play It Safe Using an unprofessional email address is unhelpful. Humorous email addresses might be ne for personal correspondence, but not when applying for a job.
  • 25. Contact Info Dont forget your contact informa.on. Include phone number and current address.
  • 26. Triple Check The Copy Nothing sends a resume to the shredder faster than addressing it to the wrong company. Make sure you address your CV to the right company.
  • 27. Accomplishments Not Responsibili,es Mistaking for accomplishments will greatly reduce the impact of your resume. If you want a]en,on, explain how you brought value to the company you worked for - not that you did your job.
  • 28. If You Apply But Dont Hear Back Dont take it personally! They are not being rude This is not a failure on your part. It is just that they are too busy and perhaps you just arent important enough.
  • 29. Acer you apply REASONS YOU DONT HEAR BACK
  • 30. #1 You arent qualied. If a job descrip,on species 3-5 years of experience and youre a recent graduate with one internship, you probably wont get a call. To avoid disappointment dont apply for jobs where you arent qualied. Paradoxically, bob descrip,ons are wri]en with the op,mum person in mind with a view to gegng people who aspire to do the job.
  • 31. #2 You Havent Keyword-op,mized Your Resume Or Applica,on. Job descrip,ons are salted with keywords specic to a set of skills the company seeks. A close read of the job descrip,on is a necessity, and then keyword-op.mizing your CV and your cover email. If the job descrip,on lists words in a certain order, use the same order in your resume. (Do the research!)
  • 32. #3 Your Resume Isnt Forma]ed Properly. Dis,nc,ve formagng will set your resume apart, but if its too dierent automated programs wont be able to interpret. Be consistent in formagng use separate lines for former employer, job ,tle, and years worked.
  • 33. #4 Your Resume Is Substan,ally Dierent From Your Online Prole. Its important to make sure your LinkedIn prole matches whats on your CV. Jobs worked, employers, years on the job and other details must be congruent. Always tell the truth. LinkedIn will help your keyword op,miza,on
  • 34. #5 You Werent Fast Enough To Apply Looking for a job is a job. Do your research look for companies you want to work for, where you feel that you will t with the